New imagery for Evergreen Tyres
Evergreen Tyres has refreshed its corporate imagery, six years after entering the UK market. The brand has recently introduced five new patterns to its Dyna range.
The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Tag Archive for: marketing
Hamaton offers extended warranty, update deal
Hamaton’s H36 and H46 diagnostic tools, produced by Ateq, are now available with a two-year warranty and five years of free updates.
Hamaton Limited, the European sales and distribution centre of its parent company Hamaton Automotive Technology Co. Limited in China, unveiled their first diagnostic tools, produced by Ateq, at the Reifen show earlier this year.
4 tyres and a bag of carrots please
In what is probably the most unorthodox tyre retail marketing campaign Tyres & Accessories has ever reported on, Tyre Warehouse in Timperley, Greater Manchester is offering a bag of carrots with every purchase. It is not clear if the deal is connected to a wider healthy eating narrative or whether it is particularly aimed at people called Peter or Bugs, but the banner makes it clear: “Free bag of carrots with every tyre” in a font bigger than the word tyre of the address of the depot.
AlloyGator offers branded apparel
AlloyGator is offering branded apparel to workshops ordering multiple sets of award-winning wheel protectors. The move comes as AlloyGator is seeking to further strengthen its network of fitting centres and trade partners around the UK.
National Tyres runs Ghostbusters promotion
National Tyres has is partnering with summer blockbuster Ghostbusters in a campaign spanning radio, national press advertising and digital campaigns and which is designed to engage with customers and film fans alike.
Bridgestone partners online biker platform, Motorcycle Diaries
Bridgestone has officially partnered up with the new online biker platform Motorcycle Diaries. The database of roads and points of interest in Europe allows users to share their most memorable motorcycle adventures. The site is built around four main themes: discovering, inspiring, planning and sharing, allowing users to find the most beautiful riding spots with high quality images and videos, plan their routes and share them with the Motorcycle Diaries community.
Hankook signs three-year global Real Madrid partnership
Hankook has signed a global partnership contract with Real Madrid CF. The contract starts from July 2016 and is set to last three seasons. By virtue of the deal, Hankook aims to add some 450 million Real Madrid fans from different global markets such as the Asian Pacific region including China, Latin America, and of course Europe. As well as perimeter advertising during all home games at the football club’s Santiago Bernabéu stadium, Hankook will have access to a range of further global marketing rights.
New Falken app offers virtual reality look inside motorsport team
A new app from Falken will offer customers and fans the opportunity to experience its motorsport activity from a new angle. A virtual reality video shot using a 360-degree camera inside the Falken Motorsport Porsche GT3 R (Type 991) will allow viewers using head-mounted displays (HMD) to sit in as co-driver on a virtual spin around the Nürburgring as well as a pit-stop and tyre change. The app also provides useful information, including a Falken dealer search and a brand video.
Zeetex launches online tyre safety campaign
Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
Maxxis adds marketing communications coordinator to team
Maxxis has appointed Rachel Franklin as its new marketing communications coordinator. Franklin will be responsible for strengthening Maxxis’ brand awareness in the UK, as well as increasing engagement with consumers through its digital channels, including social media. According to the company, the appointment means Maxxis will have increased resource to make sure it continues effectively engaging with its fans through a variety of channels.
Alliance launches new European ad campaign
ATG Europe (Alliance) has launched phase one of a new European advertising campaign. The new ad was officially presented to the European press at Reifen 2016, in Essen (Germany).
ATG’s communications restyling process starts with the Alliance brand mainly focused on agriculture application, followed closely by Galaxy, for industrial and construction vehicles.
Red Marlin appoints account manager
Leamington based PR agency, Red Marlin has recently announced Danielle Gunn to the post of account manager. Gunn’s responsibilities within the agency will include overseeing PR activities for a number of leading automotive clients.
Braking News from Brake Engineering
Brake Engineering has recently launched the Spring edition of its quarterly newsletter, Braking News, featuring the latest information from the supplier such as new-to-range parts, remanufacturing processes and technical support.
New Pirelli calendar to be shot by Peter Lindbergh
Pirelli has named Peter Lindbergh as the photographer for the 2017 Pirelli Calendar. Lindbergh has previously created two Pirelli calendars – in 1996 and 2002.
Cooper brings together football and motorsport in pendulum Precision Challenge
A key marketing component of Cooper Tire Europe’s sporting sponsorships has been its Precision Challenge videos. In two previous instalments, the tyre manufacturer challenged players from Arsenal, to whom Cooper is the Official Tyre partner, to hit targets made of tyres. In the third such challenge, Cooper brings together drivers from the World Rallycross Championship, for which it is the exclusive tyre supplier, and three more Arsenal stars to compete in another difficult test of accuracy.
