Tag: marketing

Falken and Micheldever extend regional advertising

Falken and Micheldever extend regional advertising

22nd March 2019 | 0 Comments

Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.

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BTCC legend Colin Turkington seals 2019 deal with TerraClean

BTCC legend Colin Turkington seals 2019 deal with TerraClean

6th February 2019 | 0 Comments

2018 British Touring Car Champion Colin Turkington has extended his partnership with Randstad’s engine decarbonising brand TerraClean, which confirmed its ongoing investment in British motorsport at the Autosport International Show. This is the fourth consecutive year that TerraClean has been associated with the reigning champion.

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Liqui Moly: first worldwide online campaign labelled ‘resounding success’

Liqui Moly: first worldwide online campaign labelled ‘resounding success’

4th February 2019 | 0 Comments

Liqui Moly’s first worldwide online campaign was “a resounding success,” the German oil and additive specialist states. The target the company set itself was one billion impressions. “In fact it went so well that we ultimately achieved 1.6 billion impressions,” says CEO Ernst Prost.

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Servicesure sends winner on South Africa’s ‘Garden Route’

Servicesure sends winner on South Africa’s ‘Garden Route’

16th January 2019 | 0 Comments

National garage network Servicesure has announced a winner in its recent national competition. The opportunity to win the ‘trip of lifetime’ was available from June until the end of November and was open to anyone, drawing thousands of hopeful entrants. In the end Thomas Docking from Manchester entered via the Servicesure Facebook page to scoop the prize.

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Hankook and Peaches in creative partnership

Hankook and Peaches in creative partnership

9th January 2019 | 0 Comments

Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.

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Wanda Boto Tyre advertising on NASDAQ screen in Times Square

Wanda Boto Tyre advertising on NASDAQ screen in Times Square

12th December 2018 | 0 Comments

In September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square in New York, USA.

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Toyo Tires signs three-year Professional Darts Corporation deal

Toyo Tires signs three-year Professional Darts Corporation deal

11th December 2018 | 0 Comments

Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.

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Service training and online presence key profits, Irish Michelin dealers told

Service training and online presence key profits, Irish Michelin dealers told

27th November 2018 | 0 Comments

Developing an online identity and regular customer service training for staff are key to boosting profits, Michelin’s Republic of Ireland partner dealers have been told at an annual event. Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.

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General Tire partners with ‘The Wild Swimming Brothers’

General Tire partners with ‘The Wild Swimming Brothers’

26th November 2018 | 0 Comments

General Tire have teamed up with the Hudson brothers on Swim Wild - a follow-up video campaign to the award winning Wavemaker that launched earlier this year.  Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.

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Davanti Tyres’ Everton partnership features in FIFA 19

Davanti Tyres’ Everton partnership features in FIFA 19

20th November 2018 | 0 Comments

Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.

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Borg & Beck features in F1 game

Borg & Beck features in F1 game

23rd October 2018 | 0 Comments

The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.

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GRI launches new website

GRI launches new website

5th October 2018 | 0 Comments

GRI has launched a new website featuring improved menu functionality and a responsive layout, making it easier to navigate on a wide range of web browsers and multiple devices.

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Bridgestone tops 2018 global social media ranking

Bridgestone tops 2018 global social media ranking

3rd October 2018 | 0 Comments

Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.

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Top three hold positions in Tyrepress 2018 UK social media ranking

Top three hold positions in Tyrepress 2018 UK social media ranking

2nd October 2018 | 0 Comments

Michelin’s social media influence continues to lead the pack in the UK, according to our latest social media influence for companies operating social media networks for the local markets. And what’s more, the entire top three on this year’s table is the same as it was in 2017 – meaning Continental retains second place and Dunlop keeps third.

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A1 members delighted with Trico scratchcard promotion

A1 members delighted with Trico scratchcard promotion

1st October 2018 | 0 Comments

Windscreen wiper blade manufacturer Trico, was delighted to provide almost 100 winners with their prizes following a successful promotion it recently ran with A1 Motor Stores.

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