Tag: marketing
Hankook and Peaches in creative partnership
Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.
Wanda Boto Tyre advertising on NASDAQ screen in Times Square
In September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square in New York, USA.
Toyo Tires signs three-year Professional Darts Corporation deal
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.
Service training and online presence key profits, Irish Michelin dealers told
Developing an online identity and regular customer service training for staff are key to boosting profits, Michelin’s Republic of Ireland partner dealers have been told at an annual event. Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.
General Tire partners with ‘The Wild Swimming Brothers’
General Tire have teamed up with the Hudson brothers on Swim Wild - a follow-up video campaign to the award winning Wavemaker that launched earlier this year. Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.
Davanti Tyres’ Everton partnership features in FIFA 19
Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.
Borg & Beck features in F1 game
The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.
GRI launches new website
GRI has launched a new website featuring improved menu functionality and a responsive layout, making it easier to navigate on a wide range of web browsers and multiple devices.
Bridgestone tops 2018 global social media ranking
Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.
Top three hold positions in Tyrepress 2018 UK social media ranking
Michelin’s social media influence continues to lead the pack in the UK, according to our latest social media influence for companies operating social media networks for the local markets. And what’s more, the entire top three on this year’s table is the same as it was in 2017 – meaning Continental retains second place and Dunlop keeps third.
A1 members delighted with Trico scratchcard promotion
Windscreen wiper blade manufacturer Trico, was delighted to provide almost 100 winners with their prizes following a successful promotion it recently ran with A1 Motor Stores.
The Parts Alliance continue ‘Big Drive’ to win customers
The Parts Alliance is rolling out ‘The Big Drive’ as the latest in a series of eye-catching national promotions. Billed as the ‘Luxury Edition’ and running until the end of November, the promotion gives garage customers the chance to win a Jaguar XE car in either the classy Portfolio or exciting R-Sport models.
Cooper Tire Europe launches new brand portal
Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.
‘Fast cars and beautiful women’ – Liqui Moly introduces 2019 calendar
Liqui Moly has previewed its 2019 calendar, which the company promises will include a mix of “exclusive sports cars and beautiful women.” Peter Baumann, marketing director of the German oil and additive specialist, states: “Our calendar has a big fan base,” gathered over two decades. “It is intended to be a little ray of light in the stressful everyday life of a garage.”
Gert Meylemans becomes Eurobat communications manager
Gert Meylemans, the former head of PR and corporate communications at Bridgestone Europe, has become senior manager communications at Eurobat, the Association of European Automotive and Industrial Battery Manufacturers.