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The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Falken launches tenth fuel card promotion in continental markets

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Falken Tyre Europe has launched its 2020 “Falken says Tanke” promotional campaign in Germany, Austria and other European core markets. From 15 September to 30 November, customers will receive a 20-euro prepaid card for refueling and shopping when buying Falken winter or all-season tyres in participating retailers. In addition, participants from Germany have the chance to win one of 25 Shell fuel vouchers worth 100 euros. There are also 100 opportunities to win the Shell V-Power Smart Deal, worth 119.99 euros, allowing winners to fill up with V-Power fuels at the price of standard fuels. Falken is also giving away a total of 17 pairs of Dalbello ski boots in the Benelux countries, Germany, Austria, and Poland. These boots come with a co-polymer sole named “GripWalk”, providing extra snow grip – an analogy to winter tyres’ performance on snow.

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Related news:

  1. Falken expands Eurowinter HS01, HS01 SUV ranges
  2. Falken says Euroall AS200 a ‘sensible’ UK alternative to ‘pricey’ winter tyres
  3. 3 tyres rated ‘exemplary’ in Auto Bild’s winter tyre test
  4. Falken to exhibit 3 new tyres at The Tire Cologne
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Falken launches ‘Pass the Wheel’ social media campaign

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Falken

The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

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Related news:

  1. Falken, Liverpool FC discuss tyre-football partnership and synergies
  2. Falken 2017/2018 UHP test successes a result of manufacturing improvements
  3. Falken releases ‘One Team, One Tyre, One Goal’ Nürburgring 24h-Race video
  4. 24 challenges in 24 hours for Falken
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Michelin remains world’s strongest tyre brand

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Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.

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  1. Michelin becomes world’s most valuable tyre brand
  2. Michelin returns to the top of online brand ranking
  3. Michelin tops online brand prominence table
  4. Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole
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French football league takes on BKT name

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The new logo will also be seen in television advertising, on the players' jerseys and on the tickets, in order to achieve "the greatest possible effect".BKT

Ligue de Football Professionel (LFP), the body which governs the French football leagues, officially presented the new identity of the 2020/21 Ligue 2 season this month. And, from 1 July 2020 it will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.

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  1. Conti to sponsor Asia Pacific football cup
  2. BKT officially signs Monster Jam deal at world finals
  3. Hankook signs three-year global Real Madrid partnership
  4. Falken backing 18 football clubs in 7 countries
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Nankang opens motorsport showroom at Nürburgring

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Nankang

Nankang Rubber Tire has opened a new showroom at Nürburgring Boulevard, as part of the ATOMIC-SHOP Motorsport Showroom. The manufacturer, which produces racing tyres for global motorsport codes, is the first Taiwanese manufacturer to have a showroom at the Nürburgring.

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  1. Cooper Tire Europe launches new brand portal
  2. Hankook and Peaches in creative partnership
  3. 24 challenges in 24 hours for Falken
  4. Michelin remains world’s strongest tyre brand
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The Parts Alliance to run Petronas oil promotion in June

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The Parts Alliance

The Parts Alliance will supply two popular Petronas Syntium oil grades in limited edition Formula One 200 litre barrels. The June promotion celebrates the six consecutive Formula One World Championships won by the Mercedes AMG Petronas F1 Team, with an eye-catching barrel design.

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  1. The Parts Alliance continue ‘Big Drive’ to win customers
  2. The Parts Alliance promotes steering, suspension programme
  3. The Parts Alliance launches ‘biggest ever’ promotion
  4. Tech Celebrates 80 years with updated branding
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Toni Silfverberg joings Nokian Tyres management team

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Toni SilfverbergNokian

Toni Silfverberg has been appointed to lead Nokian Tyres’ new Marketing & Sales Excellence team starting 1 June 2020. Silfverberg will be a member of Nokian Tyres management team and report to Jukka Kasi, SVP products and marketing. Toni Silfverberg moves to the position from Nokian Heavy Tyres, where he has been leading sales and marketing globally. Previously Silfverberg has worked in international companies like H+H International A/S and Inion Oy, where he had leading roles in sales and marketing, finance and ICT.

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  1. Nokian sponsors Fin golfer Mikko Ilonen
  2. A New Beginning
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Melett strengthens team with marketing appointment

Melett

Aftermarket parts supplier Melett has welcomed Gareth Flower to its marketing team who will provide maternity cover for Victoria MacMillan. Flower has more than 25 years’ experience, having begun his career in the garage equipment sector at Hofmann Balancing Techniques in the early 1990s. He moved to MAM software in 2000 for 20 years, progressing to marketing manager. Flower will take the position as interim channel marketing manager and will continue to implement Melett’s strategy to strengthen its reputation as a leading supplier of precision-engineered turbochargers and parts.

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  1. Schrader appoints Canada regional sales manager
  2. Micheldever makes dealer support appointments
  3. Trevor Hudson appointed Klarius business development manager, Germany
  4. Meritor names Chris Villavarayan as EVP and COO
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24 challenges in 24 hours for Falken

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Falken

The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.

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  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  3. Falken Motorsports introduces new Porsche 911 for 2019
  4. Falken celebrates 20 years at the Nürburgring
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Hankook loses holding company naming dispute

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Hankook logos disputedHankook Technology; Hankook Technology Group

Hankook Tire won’t be able to call its holding firm “Hankook Technology Group” after a court decided that Hankook Tire used the name for “unfair purposes.” As a result, Hankook Technology Group will no-longer be able to use that name on the Kospi share index either.

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  1. Investment News Boosts Hankook Shares
  2. Hankook Stock Falls 2% After Rating Cut
  3. Hankook to build new global R&D centre
  4. Hankook aiming for 12-15% US market share
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Bridgestone backs motorcycle position with RIDE 4 video game partnership

Bridgestone will be the official tyre supplier to the latest installment of the RIDE motorcycle racing video game series. The tyre manufacturer signed a partnership with the Italian game developer, Milestone for RIDE 4. The game for two-wheel enthusiasts will launch worldwide on 8 October 2020 on Playstation 4, XBOX One and PC. Bridgestone explained that the partnership targets solidifying its position as a market leader for motorbike tyres. The game also allows it to “showcase its products and legacy in the competitive racing world,” it added.

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  1. New marketing role to oversee Bridgestone Americas’ consumer business
  2. Bridgestone partners online biker platform, Motorcycle Diaries
  3. Firestone launches Roadhawk touring tyre in Barcelona
  4. Bridgestone first partner to IPC video game
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Textar encourages CV aftermarket to ‘put quality first’ in new campaign

Textar’s new ‘Reasons Why’ campaign emphasises the importance of fitting high quality braking parts that have undergone the most stringent testing procedures to ensure full traceability and reliability.

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  1. New Textar brake pad for DAF applications
  2. On ‘Yer Bike
  3. Toyo Named Official Tyre of New ‘Fast and Furious’ Movie
  4. UK Batteries Appoints Higson as Marketing Manager
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‘Ignite Your Blue,’ Toyo encourages motorists with new corporate visuals

Toyo

Toyo Tires has introduced a new visual marketing campaign based around its corporate blue colour. The new visuals follow up Toyo’s ‘Open Roads Await’ brand statement formulated in June 2019 to express “the frontier spirit” of the Toyo Tire Group, it states. Toyo reasons that the new imagery, which comprises a landscape awash in sky and ocean blues, reflects the company in its colour to “reaffirm” its message through a new website, music in the form of curated playlists and a specially commissioned song by Flynn Hudson, and prose. The new corporate imagery is being rolled out globally in 12 languages with a new video, which you can view below.

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  1. Toyo opens new sales subsidiary as part of European restructuring
  2. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  3. New imagery for Evergreen Tyres
  4. Pro-Align launches updated corporate identity
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UKTV invests £1 million in ClickMechanic

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UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up, which allows motorists to get quick online quotes and book pre-vetted mechanics, has secured £1 million worth of commercial airtime across the broadcaster’s network of channels. ClickMechanic’s real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price.

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  1. What Car?’s new TV ad
  2. National Tyres to Sell Tyres on eBay
  3. Toyota launches official parts and accessories eBay stores
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What Car?’s new TV ad

WhatCar?

What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers.

The advert – which debuts on 30 December – is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.

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  1. UKTV invests £1 million in ClickMechanic
  2. Poor Telephone Skills Hand eTailers Opportunity
  3. Toyota launches official parts and accessories eBay stores
  4. Michelin most searched tyre brand on Google in Europe
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