The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
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Yokohama
YokohamaBridgestone Potenza Sport campaign wins industry marketing accolade
NTDABridgestone’s ultra-high performance tyre, the Potenza Sport, has received more acclaim for the manufacturer, as its adrenalin fuelled marketing campaign was made Industry Marketing Campaign of the Year at the NTDA’s Tyre Industry Awards. Bridgestone targeted its 1 April to 30 June campaign at consumers making more informed decisions than the average tyre buyer, addressing their passion for driving.
Tyre brands Nitto, Michelin and Pirelli lead in social media research
Tracy Le Blanc; PexelsIn its own words, Research Tools, based in based Esslingen am Neckar near Stuttgart, specializes in marketing analysis/market research. The company recently examined the performance of 100 tyre brands on the leading social media platforms Facebook, Instagram, Twitter and YouTube in cooperation with VICO Research & Consulting. The study covers the period from 2 June 2021 to 1 June 2022.
BannerGiti amongst fastest risers in 2022 Brand Finance tyre ranking
GitiNot only did Giti break into the top 10 of Brand Finance’s annual tyre brand ranking, but it is also amongst the fastest risers. According to the company, this result “underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic”.
Brand FinanceNational Tyres, Iverson garages to be re-branded as Halfords Autocentres
Halfords GroupIn light of the news of Halfords acquisition of National Tyres and Iverson Tyres, Tyres & Accessories contacted various National Tyres and Halfords executives for comment on the subjects of branding and branch closures. In response, company spokesperson confirmed that the bulk of Axle Group businesses will be rebranded under the Halfords moniker with one or two exceptions.
Bryan Adams takes Pirelli Calendar ‘On the Road’
The Pirelli Calendar 2022, featuring photography by Canadian guitarist Bryan Adams and presented in a vinyl LP sleeve, has launched with an online event. Adams’s images celebrate stars of popular music, including historical icons Cher and Iggy Pop. As well as a self-portrait, the first time the photographer has been included as a calendar subject in its 48th edition, Adams has written a song using the calendar’s title, ‘On the Road’, which will feature on his next album. Pirelli says the calendar’s launch represents a landmark for the company, as it marks a return after the pandemic crisis interrupted its annual publication schedule and because it coincides with Pirelli’s 150th anniversary.
GaragesNear.Me spending £10,000 a month on PPC till end of 2021
GaragesNear.meGaragesNear.me, a car service and repair booking platform, is increasing its investment in Pay Per Click (PPC) marketing tenfold to over £10,000 per month for the rest of the year.
MAHA UK launches LinkedIn page
Maha UKMAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.
Vredestein Pinza AT debuts in Times Square
VredesteinAfter launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.
Kwik Fit drops Tyre City retail brand
Prideview; ETELEuropean Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.
Continental appoints Pete Robb as marketing director
ContinentalContinental Tyre Group has appointed Pete Robb as marketing director reporting directly to UK managing director David Smith, effective 1 September 2021.
Tracey Mortimer appointed Continental Tyres consumer tyres sales & solutions director
ContinentalContinental Tyres has announced the appointment of Tracey Mortimer as consumer tyres sales & solutions director UK and Ireland effective 1 July 2021.
