The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Not only did Giti break into the top 10 of Brand Finance’s annual tyre brand ranking, but it is also amongst the fastest risers. According to the company, this result “underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic”.
In light of the news of Halfords acquisition of National Tyres and Iverson Tyres, Tyres & Accessories contacted various National Tyres and Halfords executives for comment on the subjects of branding and branch closures. In response, company spokesperson confirmed that the bulk of Axle Group businesses will be rebranded under the Halfords moniker with one or two exceptions.
The Pirelli Calendar 2022, featuring photography by Canadian guitarist Bryan Adams and presented in a vinyl LP sleeve, has launched with an online event. Adams’s images celebrate stars of popular music, including historical icons Cher and Iggy Pop. As well as a self-portrait, the first time the photographer has been included as a calendar subject in its 48th edition, Adams has written a song using the calendar’s title, ‘On the Road’, which will feature on his next album. Pirelli says the calendar’s launch represents a landmark for the company, as it marks a return after the pandemic crisis interrupted its annual publication schedule and because it coincides with Pirelli’s 150th anniversary.
MAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.
After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.
European Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.
Apollo Tyres Ltd has unveiled a new corporate identity and vision “Driving Progress, Together”, which is designed to set the company’s course for the next five years. As the parent company for both the Apollo and Vredestein tyre brands commented in a statement: “Apollo Tyres Ltd is committed to bringing together a global community and fostering a diverse and inclusive culture, that powers innovation to transport, both its business and society forward.”
Hankook said it “intends” to continue its long-standing partnership with the UEFA Europa League, “in the years to come”. The comments, made as part of a press release signalling the company’s charitable activities in connection with the Europa League final, suggest Hankook wants to continue its support of purportedly the world’s biggest competition in club football for the foreseeable future.
TMD Friction has created a new management position, appointing Oliver Hill as the company’s new Global Sales & Marketing Director IAM Commercial Vehicles. Hill is responsible for developing revenue streams and profits in TMD Friction’s commercial vehicle aftermarket division across all regions, and for the conception of innovative marketing strategies. Hill brings with him more than 20 years of experience in IAM, gained in a variety of sales and marketing positions. He spent 19 years with ZF Friedrichshafen, most recently serving as Head of Global Strategy Commercial Vehicles.
Giti
Brand Finance
Halfords Group
GaragesNear.me
Maha UK
Vredestein
Prideview; ETEL
Continental
Continental
Brembo
Inter Milan
TMD Friction