Tag: marketing
What Car?’s new TV ad
What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers. The advert - which debuts on 30 December - is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
Linglong Tires extends Juventus partnership by three years
Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022. In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.
Tech Celebrates 80 years with updated branding
Tech is celebrating 80 years in business this year by unveiling a brand-new look for everything from its vehicle graphics to its catalogue and product packaging.
Vipal Rubber visits TCR Europe in Barcelona
Vipal recently took a group of customers to experience the TCR Europe – Touring Car Series Barcelona race thrills and learn more about their partnership.
8 finalists shortlisted for Firestone’s Road to the Main Stage
Firestone has shortlisted eight acts for the final of its Road to the Main Stage competition. The competition has been developed over five years, reaching out to more than 3,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.
Michelin most searched tyre brand on Google in Europe
Michelin is the most search tyre brand on Google in Europe, according to price comparison site Rezulteo. Rezulteo studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from 1 August 2018 to 31 July 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account.
Vredestein launches upgrade to all-season campaign
Apollo Vredestein’s UK operation has launched a consumer-focused campaign promoting the use of all-season tyres. From 14 October to 31 December 2019, consumers upgrading to Vredestein’s award-winning range of Quatrac all-season tyres will be able to claim a £60 scrappage refund for the replaced tyres.
Nexen and Stapleton’s sign Harry Redknapp as brand ambassador
Nexen Tyre and Stapleton’s (Tyre Services) Ltd have appointed ex-professional footballer, premier league manager and “I’m a celebrity get me out of here” champion Harry Redknapp as brand ambassador.
Firestone putting musicians on a Road to the Main Stage
Firestone has launched the 2019 edition of its Road to the Main Stage competition. The Bridgestone brand’s promotional strategy, targeting younger drivers with a recognisable and highly historical brand, has seen it build associations with many European music festivals, and since 2015, the Road to the Main Stage competition for aspiring music acts has attracted more than 2,500 entrants. It has generated more than 10,000 votes over the last two years.
Falken backing 18 football clubs in 7 countries
During the 2019-2020 season Falken is on the books at 18 clubs in Germany, England, France, Italy, Poland, Spain and - for the first time - Belgium.
Toyo partnering Tough Mudder in Italy
Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
Apollo partners Sachin Tendulkar and A R Rahman in new advert
Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign called: “Ganga: the River of People”. The campaign covers television, digital, print and cinema mediums. Indian musical director, composer, musician and singer, A R Rahman has specially composed and sung a song for this television commercial (TVC).
Continental ranked as consumer brand Superbrand
Superbrands has revealed that Continental Tyres has been awarded Consumer Superbrands status for 2019. The Consumer Superbrands survey has been tracking the perception of a wide-range of brands in the UK since 1995. This year’s survey featured 1,596 brands across 78 different categories, ranging from ‘Automotive Products’ to ‘Vitamins & Supplements’. Only the most highly-regarded brands from each category are awarded Superbrand status.
Goodyear drops Dunlop brand in registered name change
Following the news that it is refreshing its Goodyear halo brand as its UHP and luxury go-to moniker, Goodyear Dunlop UK Ltd has confirmed it will be removing Dunlop from its registered company name and in future will therefore be known just as Goodyear.
Falken and Micheldever extend regional advertising
Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.