Tag: marketing

Andy Marfleet appointed Goodyear Dunlop marketing director UK

Andy Marfleet appointed Goodyear Dunlop marketing director UK

Tuesday 16th January 2018 | 0 Comments

Andy Marfleet, currently Motorcycle marketing manager EMEA, has been promoted to the position of Goodyear Dunlop marketing director UK & Ireland.

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Davanti appoints marketing manager

Friday 1st December 2017 | 0 Comments

Davanti Tyres has appointed Emma Mercer as its new marketing manager. Davanti states that Mercer brings a host of transferable skills to the table in her role as marketing manager, where she will be in charge of managing the marketing of the house brands; Davanti, Landsail and Evergreen.

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Falken, Liverpool FC discuss tyre-football partnership and synergies

Falken, Liverpool FC discuss tyre-football partnership and synergies

Friday 1st December 2017 | 0 Comments

Falken's status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.

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Liverpool FC presents shirt to Falken Tyres in recognition of global partnership

Tuesday 28th November 2017 | 0 Comments

Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players' coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.

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Comline marketing portal launched

Monday 27th November 2017 | 0 Comments

Comline Auto Parts (Comline) has officially launched its ‘My Comline’ marketing portal, which is exclusively available to Comline Factor partners across Europe. My Comline features an array of marketing options including customisable promotions, branded clothing and merchandise, promotional literature, banners, signage and display items.

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Firestone announces Battle of the Bands shortlist

Wednesday 15th November 2017 | 0 Comments

Firestone has announced its shortlist of six unsigned acts for its latest Battle of the Bands competition. Around 300 acts have been whittled down to six and voting is now open to the public on the tyre manufacturer's website to decide the final three. When voting closes on 23 November, the chosen acts will go onto play in the overall grand final on 14 December in Birmingham.

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WAI intensifies merchandise programme for garages and factors

Wednesday 25th October 2017 | 0 Comments

WAIglobal has introduced a new range of branded merchandise as part of its continued evolution of the WAI brand. The WAI-branded selection includes: Mobile phone power bank, mouse pad, car charger, enamel pin, notebook, drinks tumbler, international socket adapter, USB flash drive, USB power bank, USB phone adapter and charging cable, alternator air freshener, emergency […]

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Linglong sponsors Chinese volleyball team

Friday 20th October 2017 | 0 Comments

On the night of 26 September 2017, the Chinese Volleyball League’s award ceremony of this season and the grand launching ceremony of the new season was held in Beijing. Lang Ping, the Chinese women volleyball team's head coach, and “many famous volleyball stars” made an appearance at the ceremony.

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Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award

Monday 16th October 2017 | 0 Comments

Yokohama stated that it was “honoured” to secure the NTDA Marketing Campaign of the Year Award 2017. In its award-winning campaign, the manufacturer utilised its partnership with Chelsea Football Club to generate high-profile awareness of tyre safety issues, creating a powerful call to action encouraging football fans to check their tyres and travel safely.

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Liqui Moly continues to back winter sports

Tuesday 10th October 2017 | 0 Comments

Winter time is Liqui Moly time, the German motor oil and additive specialist states, as the colder months allow many of its products to show their true potential. And so the company has made sure that its logo can be seen at winter sports events around the world. This will remain this way in the coming two seasons. Furthermore, the company is setting its sights on new sports and is investing several million euros. This significantly tops the previous investment for advertising in winter sports.

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Firestone launches third Battle of the Bands contest for unsigned UK musicians

Friday 29th September 2017 | 0 Comments

Firestone has launched its 2017 Battle of the Bands competition, with Orange Amplification and Wolf Alice bassist Theo Ellis. The contest provides hundreds of acts the opportunity to showcase their music, as well as win more than £2,000 worth of Orange Amplification equipment, studio time worth around £1,500, and support towards the creation of an EP.

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Michelin tops online brand prominence table

Wednesday 27th September 2017 | 0 Comments

Michelin has taken first place in Tyres & Accessories annual online brand prominence table, conducted in association with analysts NetNames. Following the news that Michelin is the strong online brand in terms of social media equity both in the UK and globally, the French tyre maker is no doubt delight to continue its historically strong showing. However, for the second year in a row, Continental overtook Michelin in terms of brand sentiment. And when you consider that Continental is also Michelin’s main contender in terms of social media equity, it now appears that pole position in the online space is a two horse race between Michelin and Continental. That’s said, at the other end of the spectrum mid-range and economy brands have registered some significant increases in online brand prominence during the last 12 months.

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Goodyear appoints chief marketing, digital officers for North America consumer business

Monday 18th September 2017 | 0 Comments

The Goodyear Tire & Rubber Company has appointed Mike Dwyer as chief marketing officer and Mike Dauberman as chief digital officer in its North America consumer business. Both appointments are effective immediately; both will report to Scott Rogers, who was recently named president, North America consumer.

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Kordsa launches “We Reinforce Life” campaign

Monday 18th September 2017 | 0 Comments

Tyre and construction reinforcement and composite technologies supplier Kordsa has launched a new campaign entitled “We Reinforce Life”. The marketing campaign underlines how products and technologies developed by Kordsa contribute to safer, easier, more efficient and convenient everyday lives. The Sabanci Holding affiliate also hopes to strengthen its leadership and brand identity in reinforcement technologies. Kordsa claims to be “the reinforcer” of one in every three automobile tyres and two in every three aircraft tyres around the world.

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Bridgestone hosts diving event with Olympian, brand ambassador Mears

Bridgestone hosts diving event with Olympian, brand ambassador Mears

Tuesday 29th August 2017 | 0 Comments

Bridgestone UK launched its Olympic Games partnership in early 2017 with three new Olympian brand ambassadors. The tyre manufacturer’s marketing campaign to coincide with the sponsorship has the tagline “Chase Your Dream, No Matter What”, and its latest event paired a group of “everyday battlers” with a performance psychologist, a 10 metre diving board, and the UK’s synchronised springboard diving Olympic champion from the Rio 2016 games, Chris Mears. Their experience, captured on camera, can be viewed for the first time below, and on the Bridgestone UK YouTube channel.

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