Tag: marketing

Toyo partnering Tough Mudder in Italy

Toyo partnering Tough Mudder in Italy

3rd July 2019 | 0 Comments

Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.

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Apollo partners Sachin Tendulkar and A R Rahman in new advert

Apollo partners Sachin Tendulkar and A R Rahman in new advert

20th May 2019 | 0 Comments

Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign called: “Ganga: the River of People”. The campaign covers television, digital, print and cinema mediums. Indian musical director, composer, musician and singer, A R Rahman has specially composed and sung a song for this television commercial (TVC).

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Continental ranked as consumer brand Superbrand

Continental ranked as consumer brand Superbrand

24th April 2019 | 0 Comments

Superbrands has revealed that Continental Tyres has been awarded Consumer Superbrands status for 2019. The Consumer Superbrands survey has been tracking the perception of a wide-range of brands in the UK since 1995. This year’s survey featured 1,596 brands across 78 different categories, ranging from ‘Automotive Products’ to ‘Vitamins & Supplements’. Only the most highly-regarded brands from each category are awarded Superbrand status.

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Goodyear drops Dunlop brand in registered name change

Goodyear drops Dunlop brand in registered name change

17th April 2019 | 0 Comments

Following the news that it is refreshing its Goodyear halo brand as its UHP and luxury go-to moniker, Goodyear Dunlop UK Ltd has confirmed it will be removing Dunlop from its registered company name and in future will therefore be known just as Goodyear.

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Falken and Micheldever extend regional advertising

Falken and Micheldever extend regional advertising

22nd March 2019 | 0 Comments

Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.

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BTCC legend Colin Turkington seals 2019 deal with TerraClean

BTCC legend Colin Turkington seals 2019 deal with TerraClean

6th February 2019 | 0 Comments

2018 British Touring Car Champion Colin Turkington has extended his partnership with Randstad’s engine decarbonising brand TerraClean, which confirmed its ongoing investment in British motorsport at the Autosport International Show. This is the fourth consecutive year that TerraClean has been associated with the reigning champion.

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Liqui Moly: first worldwide online campaign labelled ‘resounding success’

Liqui Moly: first worldwide online campaign labelled ‘resounding success’

4th February 2019 | 0 Comments

Liqui Moly’s first worldwide online campaign was “a resounding success,” the German oil and additive specialist states. The target the company set itself was one billion impressions. “In fact it went so well that we ultimately achieved 1.6 billion impressions,” says CEO Ernst Prost.

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Servicesure sends winner on South Africa’s ‘Garden Route’

Servicesure sends winner on South Africa’s ‘Garden Route’

16th January 2019 | 0 Comments

National garage network Servicesure has announced a winner in its recent national competition. The opportunity to win the ‘trip of lifetime’ was available from June until the end of November and was open to anyone, drawing thousands of hopeful entrants. In the end Thomas Docking from Manchester entered via the Servicesure Facebook page to scoop the prize.

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Hankook and Peaches in creative partnership

Hankook and Peaches in creative partnership

9th January 2019 | 0 Comments

Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.

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Wanda Boto Tyre advertising on NASDAQ screen in Times Square

Wanda Boto Tyre advertising on NASDAQ screen in Times Square

12th December 2018 | 0 Comments

In September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square in New York, USA.

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Toyo Tires signs three-year Professional Darts Corporation deal

Toyo Tires signs three-year Professional Darts Corporation deal

11th December 2018 | 0 Comments

Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.

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Service training and online presence key profits, Irish Michelin dealers told

Service training and online presence key profits, Irish Michelin dealers told

27th November 2018 | 0 Comments

Developing an online identity and regular customer service training for staff are key to boosting profits, Michelin’s Republic of Ireland partner dealers have been told at an annual event. Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.

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General Tire partners with ‘The Wild Swimming Brothers’

General Tire partners with ‘The Wild Swimming Brothers’

26th November 2018 | 0 Comments

General Tire have teamed up with the Hudson brothers on Swim Wild - a follow-up video campaign to the award winning Wavemaker that launched earlier this year.  Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.

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Davanti Tyres’ Everton partnership features in FIFA 19

Davanti Tyres’ Everton partnership features in FIFA 19

20th November 2018 | 0 Comments

Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.

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Borg & Beck features in F1 game

Borg & Beck features in F1 game

23rd October 2018 | 0 Comments

The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.

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