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The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Kwik Fit drops Tyre City retail brand

Prideview; ETEL

European Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.

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Related news:

  1. Kwik Fit owner Itochu prepares for sale scenario
  2. UK tyre retailers continue right-sizing
  3. ETEL continues to lead top 20 UK tyre retailers 2019
  4. Halfords charges into second place in the 2020 UK tyre retail ranking
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Continental appoints Pete Robb as marketing director

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Continental

Continental Tyre Group has appointed Pete Robb as marketing director reporting directly to UK managing director David Smith, effective 1 September 2021.

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Related news:

  1. Tracey Mortimer appointed Continental Tyres consumer tyres sales & solutions director
  2. Continental appoints new UK and Eire OTR sales manager
  3. Conti appoints UK Retread and Brand manager
  4. Conti announces UK personnel changes
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Tracey Mortimer appointed Continental Tyres consumer tyres sales & solutions director

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Continental

Continental Tyres has announced the appointment of Tracey Mortimer as consumer tyres sales & solutions director UK and Ireland effective 1 July 2021.

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Related news:

  1. Continental appoints new UK and Eire OTR sales manager
  2. Conti appoints UK Retread and Brand manager
  3. Conti announces UK personnel changes
  4. Conti makes 2 UK, Ireland commercial tyre sales, marketing appointments
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Bremboparts.com wins ACPN gold award

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Brembo

Brembo has received the Automotive Content Professionals Network (ACPN) gold award for content on the company’s BremboParts.com aftermarket component online catalogue.

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Related news:

  1. Brembo adopts new aftermarket packaging
  2. Brembo extends premium offer with UHP to track-day range
  3. Brembo opens new carbon factory in Curno
  4. Brembo OE on Polestar 2
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Apollo Tyres: New corporate identity reflects new vision and purpose

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Apollo Tyres Ltd has unveiled a new corporate identity and vision “Driving Progress, Together”, which is designed to set the company’s course for the next five years. As the parent company for both the Apollo and Vredestein tyre brands commented in a statement: “Apollo Tyres Ltd is committed to bringing together a global community and fostering a diverse and inclusive culture, that powers innovation to transport, both its business and society forward.”

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Related news:

  1. Apollo appoints J. Walter Thompson as global creative agency
  2. Apollo Tyres creates Chief Digital Officer role
  3. Apollo Acquires Dunlop International – Update
  4. New imagery for Evergreen Tyres
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Hankook “intends” to continue UEFA Europa League partnership

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Hankook said it “intends” to continue its long-standing partnership with the UEFA Europa League, “in the years to come”. The comments, made as part of a press release signalling the company’s charitable activities in connection with the Europa League final, suggest Hankook wants to continue its support of purportedly the world’s biggest competition in club football for the foreseeable future.

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Related news:

  1. Hankook surprises children with Europa league final tickets
  2. Hankook signs three-year global Real Madrid partnership
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Hankook competition offers UEFA Europa League final tickets, Stockholm Showdown
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Pirelli becomes Inter Milan’s “Global Tyre Partner”

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Inter Milan

After 26 years front and centre, Pirelli may not be the shirt sponsor at Inter Milan anymore, but starting from next season and until the 2023/24 season, the tyre brand will become the club’s Global Tyre Partner.

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Related news:

  1. Inter Milan be warned: No Europa league, no Pirelli sponsorship
  2. Porn instead of tyres? Inter Milan receives £20 million offer as Pirelli contract ends
  3. Falken backing 18 football clubs in 7 countries
  4. Pirelli commences final season as Inter Milan shirt sponsor
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TMD Friction appoints new CV division global sales and marketing director

TMD Friction

TMD Friction has created a new management position, appointing Oliver Hill as the company’s new Global Sales & Marketing Director IAM Commercial Vehicles. Hill is responsible for developing revenue streams and profits in TMD Friction’s commercial vehicle aftermarket division across all regions, and for the conception of innovative marketing strategies. Hill brings with him more than 20 years of experience in IAM, gained in a variety of sales and marketing positions. He spent 19 years with ZF Friedrichshafen, most recently serving as Head of Global Strategy Commercial Vehicles.

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Related news:

  1. Alliance appoints new head of marketing, Europe
  2. Prinx Chengshan Europe appoints marketing director
  3. Nikki McCluney joins Maxxis
  4. Ex-Goodyear Dunlop comms director joins PR firm
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Falken Tyres signs UK TV sponsorship deal

Falken

Falken Tyres will sponsor a series of television programmes on UKTV’s entertainment channel, Dave. The first national TV advertising campaign for the Sumitomo Rubber Industries global tyre brand was developed by the brand’s UK distributor Micheldever Tyre Services and its partner agency Spark Foundry. Falken idents will appear before and after selected programmes – collectively called “Characters on Dave” – between February and November 2021. These programmes include the popular entertainment shows QI XL, Travel Man, and Would I Lie To You?

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Related news:

  1. Micheldever makes Falken Supplier of the Year
  2. Falken and Micheldever extend regional advertising
  3. Micheldever Appoints New Falken Brand Manager
  4. Falken “to aggressively expand” motorsport activities
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Bridgestone halves gap with Michelin in 2021 Brand Finance Global 500

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Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance report ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.

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Related news:

  1. Michelin becomes world’s most valuable tyre brand
  2. Michelin remains world’s strongest tyre brand
  3. Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings
  4. Michelin maintains position as world’s most valuable tyre brand: Brand Finance
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Tomket Tires sponsors SK Dynamo

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Dynamo; Tomket Tires

One of the biggest football clubs in the Czech Republic, SK Dynamo České Budějovice, has named Tomket Tires as its back of shirt partner. The latest investment comes shortly after Tomket Tires announced its partnership with another leading Czech team, FC Zbrojovka Brno. The two Czech football sponsorship moves see Tomket Tires return to the company’s historic roots by sponsoring teams at the forefront of Czech football in the same manner as it does other teams in the top five leagues in global football.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Tomket Tires sponsors FC Zbrojovka Brno
  3. Lassa Tyres sponsors all indoor FC Barcelona teams
  4. French football league takes on BKT name
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Tomket Tires sponsors FC Zbrojovka Brno

FC Zbrojovka Brno; Tomket Tires

FC Zbrojovka have welcomed Czech-based brand Tomket Tires as a sleeve sponsor. To support its development, Tomket have invested in a portfolio of sponsorships within motorsport and premium football clubs including being the official partner of Glasgow Rangers, ACF Fiorentina, VFB Stuttgart and a media partner at four English Premier League clubs.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Lassa Tyres sponsors all indoor FC Barcelona teams
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
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VfB Stuttgart also sponsored by Tomket Tires

VfB Stuttgart; Tomket Tires

Tomket Tires announced it became an official partner to VfB Stuttgart on 7 January 2021. The latest announcement follows a series of high-profile football sponsorship deals. Tomket is already associated with Rangers, Fiorentina, several Spanish La Liga clubs and four English Premier League teams in varying levels of partnership. Tomket has also invested in motorsport sponsorship.

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Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Hankook signs three-year global Real Madrid partnership
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
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Continental Tyres awarded 2020/21 Superbrands Status

Superbrands

Continental Tyres has been awarded Superbrands status for 2020/21, recognised for “establishing an exceptional reputation in its field”. The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world in over 85 countries. This year’s survey evaluated a shortlist of 1,600 consumer facing business brands across 74 categories from Automotive Products to Watches.

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Related news:

  1. Continental a Superbrand for third year in 2017
  2. Continental ranked as consumer brand Superbrand
  3. Dineen wins General 4×4 award
  4. TAFF nomination “a great honour” – Infinity
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Westlake and Arisun billboards unveiled in four countries

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ZC Rubber

ZC Rubber, the world’s 9th largest tyre manufacturer, has unveiled large billboards in four famous in the United States, Australia, Thailand and Germany.

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Related news:

  1. Chinese tyre makers off-shoring in Southeast Asia
  2. Wanda Boto Tyre advertising on NASDAQ screen in Times Square
  3. Toyo Executives Officially Open European Office
  4. Over 170 Exhibitors Confirmed for Automechanika Thailand
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