• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Tire Market Forecasts
  • Features
    • Goodyear to buy Cooper – special supplement
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Tyres & Accessories Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Tyre Tests
  • Search
  • Menu
You are here: Home1 / marketing

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Posts

Yokohama UK names Lucie Dalton as marketing manager and Charlotte Hodgson as price and demand planning manager

Career Tracks, Company News, UK News
Yokohama

Yokohama UK reports that it has appointed Lucie Dalton, as its new marketing manager and Charlotte Hodgson as price and demand planning manager in a move that completes its senior management team.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Organisational changes aplently at Yokohama Tire
  2. Yokohama makes management changes
  3. Yokohama names new European marketing manager
  4. GiTi Tire appoints German TBR Sales, Marketing manager
17th January 2023/0 Comments/by Chris

Yokohama names new European marketing manager

Career Tracks, Company News, International News
Yokohama

Yokohama Europe has appointed Tobias Kins as its new head of marketing. The new marketing manager has been working for the Düsseldorf-based Yokohama Europe for over six years and his most recent role was Head of Sales Division.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Yokohama makes senior management changes
  2. Apollo Tyres creates Chief Digital Officer role
  3. Nokian appoints new global marketing head
  4. Yokohama appoints ex-Prometeon COO as European president
9th January 2023/by Chris

Bridgestone Potenza Sport campaign wins industry marketing accolade

UK News
NTDA

Bridgestone’s ultra-high performance tyre, the Potenza Sport, has received more acclaim for the manufacturer, as its adrenalin fuelled marketing campaign was made Industry Marketing Campaign of the Year at the NTDA’s Tyre Industry Awards. Bridgestone targeted its 1 April to 30 June campaign at consumers making more informed decisions than the average tyre buyer, addressing their passion for driving.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Bridgestone Tyre Industry Awards double ‘a huge coup’
  2. Bridgestone: Tyre Industry Awards pay tribute to ‘giant strides’ made over past 12 months
  3. Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award
  4. Tyre Industry Awards 2018 announced, including Bridgestone double
31st October 2022/by Andrew

Tyre brands Nitto, Michelin and Pirelli lead in social media research

Company News, International News
Tracy Le Blanc; Pexels

In its own words, Research Tools, based in based Esslingen am Neckar near Stuttgart, specializes in marketing analysis/market research. The company recently examined the performance of 100 tyre brands on the leading social media platforms Facebook, Instagram, Twitter and YouTube in cooperation with VICO Research & Consulting. The study covers the period from 2 June 2021 to 1 June 2022.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. HiQ to switch to “nearly all” online promotion
  2. Media prize for Bridgestone tyre launch event
  3. Cooper regains global tyre social media crown
  4. Bridgestone tops 2018 global social media ranking
18th October 2022/by Chris

Banner batteries embarks on ‘Power Beyond Ordinary’ campaign

UK News
Banner

Battery brand Banner has unveiled a new marketing campaign for the impending battery season. “Power Beyond Ordinary” supersedes the “NO BULL Get Real” campaign that has been running for the last two years.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Manbat pleased with exhibition triple-header
  2. Banner launches new Running Bull AGM battery
  3. Banner: OE pedigree integral to aftermarket strategy
  4. Technology Enhancement for Exide Batteries
11th August 2022/by Chris

Giti amongst fastest risers in 2022 Brand Finance tyre ranking

Company News, International News
Giti

Not only did Giti break into the top 10 of Brand Finance’s annual tyre brand ranking, but it is also amongst the fastest risers. According to the company, this result “underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic”.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Michelin remains world’s strongest tyre brand
  2. Bridgestone halves gap with Michelin in 2021 Brand Finance Global 500
  3. Michelin the ‘most valuable and strongest tyre brand’ 2022
  4. Hankook and Peaches in creative partnership
11th March 2022/by Chris

Michelin the ‘most valuable and strongest tyre brand’ 2022

Company News, International News
Brand Finance

Michelin has once again topped the tyre table within Brand Finance’s ranking of the world’s strongest and most valuable brands. Michelin achieved a brand value of US$7.7 billion and a brand strength index score of 85.8 out of 100.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Full house of UK’s biggest CV tyre brands at CV Show 2015
  2. Giti enters the top 10 of leading tyre manufacturers
  3. Top tyre manufacturers deny involvement in tyre test manipulation
  4. Michelin returns to the top of online brand ranking
7th March 2022/by Chris

National Tyres, Iverson garages to be re-branded as Halfords Autocentres

UK News
Halfords Group

In light of the news of Halfords acquisition of National Tyres and Iverson Tyres, Tyres & Accessories contacted various National Tyres and Halfords executives for comment on the subjects of branding and branch closures. In response, company spokesperson confirmed that the bulk of Axle Group businesses will be rebranded under the Halfords moniker with one or two exceptions.

Read more

Related news:

  1. Iverson Tyres also bought by Halfords
  2. Halfords buys National Tyres and Autocare in £62 million deal
  3. Halfords ‘motoring revenue’ will be 70% post National Tyres acquisition
  4. Halfords investing up to £81 million in Axle Group acquisition
3rd December 2021/by Chris

Bryan Adams takes Pirelli Calendar ‘On the Road’

Company News, International News

The Pirelli Calendar 2022, featuring photography by Canadian guitarist Bryan Adams and presented in a vinyl LP sleeve, has launched with an online event. Adams’s images celebrate stars of popular music, including historical icons Cher and Iggy Pop. As well as a self-portrait, the first time the photographer has been included as a calendar subject in its 48th edition, Adams has written a song using the calendar’s title, ‘On the Road’, which will feature on his next album. Pirelli says the calendar’s launch represents a landmark for the company, as it marks a return after the pandemic crisis interrupted its annual publication schedule and because it coincides with Pirelli’s 150th anniversary.

Read more

Related news:

  1. New Pirelli website online with increased video content
  2. Pirelli Calendar: Searching for Shakespeare’s Juliet
  3. Pirelli presents Paolo Roversi’s ‘Looking for Juliet’ 2020 Calendar in Verona
  4. Paolo Roversi to shoot 2020 Pirelli Calendar
30th November 2021/by Andrew

GaragesNear.Me spending £10,000 a month on PPC till end of 2021

UK News
GaragesNear.me

GaragesNear.me, a car service and repair booking platform, is increasing its investment in Pay Per Click (PPC) marketing tenfold to over £10,000 per month for the rest of the year.

Read more

Related news:

  1. Virtual Margins in the online tyre business
  2. National Tyres to Sell Tyres on eBay
  3. Top three hold positions in Tyrepress 2018 UK social media ranking
  4. Michelin most searched tyre brand on Google in Europe
29th November 2021/by Chris

MAHA UK launches LinkedIn page

UK News
Maha UK

MAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.

Read more

Related news:

  1. Dunlop leaps into the pole position in UK tyre social media ranking
  2. Maha UK recruit adapts sales technique in pandemic
  3. Cooper regains global tyre social media crown
  4. 2020 tyre brand social media ranking: Where the numbers come from
25th November 2021/by Chris

Vredestein Pinza AT debuts in Times Square

International News, Product News
Vredestein

After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.

Read more

Related news:

  1. Wanda Boto Tyre advertising on NASDAQ screen in Times Square
  2. Advertising To Be Boosted By Michelin USA And Goodyear
  3. Conti Appoints New US PR & Communications Manager
  4. Interstate Expands Team
8th November 2021/by Chris

Kwik Fit drops Tyre City retail brand

UK News
Prideview; ETEL

European Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.

Read more

Related news:

  1. Kwik Fit owner Itochu prepares for sale scenario
  2. UK tyre retailers continue right-sizing
  3. ETEL continues to lead top 20 UK tyre retailers 2019
  4. Halfords charges into second place in the 2020 UK tyre retail ranking
30th September 2021/by Chris

Continental appoints Pete Robb as marketing director

Career Tracks, UK News
Continental

Continental Tyre Group has appointed Pete Robb as marketing director reporting directly to UK managing director David Smith, effective 1 September 2021.

Read more

Related news:

  1. Tracey Mortimer appointed Continental Tyres consumer tyres sales & solutions director
  2. Continental appoints new UK and Eire OTR sales manager
  3. Conti appoints UK Retread and Brand manager
  4. Conti announces UK personnel changes
16th September 2021/by Chris

Tracey Mortimer appointed Continental Tyres consumer tyres sales & solutions director

Career Tracks, UK News
Continental

Continental Tyres has announced the appointment of Tracey Mortimer as consumer tyres sales & solutions director UK and Ireland effective 1 July 2021.

Read more

Related news:

  1. Continental appoints new UK and Eire OTR sales manager
  2. Conti appoints UK Retread and Brand manager
  3. Conti announces UK personnel changes
  4. Conti makes 2 UK, Ireland commercial tyre sales, marketing appointments
1st July 2021/by Chris
Page 1 of 215123›»

Popular Articles Today

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
Scroll to top