The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
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Continental
BremboApollo Tyres: New corporate identity reflects new vision and purpose
Apollo Tyres Ltd has unveiled a new corporate identity and vision “Driving Progress, Together”, which is designed to set the company’s course for the next five years. As the parent company for both the Apollo and Vredestein tyre brands commented in a statement: “Apollo Tyres Ltd is committed to bringing together a global community and fostering a diverse and inclusive culture, that powers innovation to transport, both its business and society forward.”
Hankook “intends” to continue UEFA Europa League partnership
Hankook said it “intends” to continue its long-standing partnership with the UEFA Europa League, “in the years to come”. The comments, made as part of a press release signalling the company’s charitable activities in connection with the Europa League final, suggest Hankook wants to continue its support of purportedly the world’s biggest competition in club football for the foreseeable future.
Inter MilanTMD Friction appoints new CV division global sales and marketing director
TMD FrictionTMD Friction has created a new management position, appointing Oliver Hill as the company’s new Global Sales & Marketing Director IAM Commercial Vehicles. Hill is responsible for developing revenue streams and profits in TMD Friction’s commercial vehicle aftermarket division across all regions, and for the conception of innovative marketing strategies. Hill brings with him more than 20 years of experience in IAM, gained in a variety of sales and marketing positions. He spent 19 years with ZF Friedrichshafen, most recently serving as Head of Global Strategy Commercial Vehicles.
Falken Tyres signs UK TV sponsorship deal
FalkenFalken Tyres will sponsor a series of television programmes on UKTV’s entertainment channel, Dave. The first national TV advertising campaign for the Sumitomo Rubber Industries global tyre brand was developed by the brand’s UK distributor Micheldever Tyre Services and its partner agency Spark Foundry. Falken idents will appear before and after selected programmes – collectively called “Characters on Dave” – between February and November 2021. These programmes include the popular entertainment shows QI XL, Travel Man, and Would I Lie To You?
Bridgestone halves gap with Michelin in 2021 Brand Finance Global 500
Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance report ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.
Tomket Tires sponsors SK Dynamo
Dynamo; Tomket TiresOne of the biggest football clubs in the Czech Republic, SK Dynamo České Budějovice, has named Tomket Tires as its back of shirt partner. The latest investment comes shortly after Tomket Tires announced its partnership with another leading Czech team, FC Zbrojovka Brno. The two Czech football sponsorship moves see Tomket Tires return to the company’s historic roots by sponsoring teams at the forefront of Czech football in the same manner as it does other teams in the top five leagues in global football.
Tomket Tires sponsors FC Zbrojovka Brno
FC Zbrojovka Brno; Tomket TiresFC Zbrojovka have welcomed Czech-based brand Tomket Tires as a sleeve sponsor. To support its development, Tomket have invested in a portfolio of sponsorships within motorsport and premium football clubs including being the official partner of Glasgow Rangers, ACF Fiorentina, VFB Stuttgart and a media partner at four English Premier League clubs.
VfB Stuttgart also sponsored by Tomket Tires
VfB Stuttgart; Tomket TiresTomket Tires announced it became an official partner to VfB Stuttgart on 7 January 2021. The latest announcement follows a series of high-profile football sponsorship deals. Tomket is already associated with Rangers, Fiorentina, several Spanish La Liga clubs and four English Premier League teams in varying levels of partnership. Tomket has also invested in motorsport sponsorship.
Continental Tyres awarded 2020/21 Superbrands Status
SuperbrandsContinental Tyres has been awarded Superbrands status for 2020/21, recognised for “establishing an exceptional reputation in its field”. The Superbrands organisation identifies and pays tribute to exceptional brands throughout the world in over 85 countries. This year’s survey evaluated a shortlist of 1,600 consumer facing business brands across 74 categories from Automotive Products to Watches.
ZC Rubber
Nokian Tyres‘Falken says tanks’ campaign awarded German Design Award
FalkenFalken Tyre and digital marketing specialist Pixelgenau have won a German Design Award 2021 for its “Falken says tanks” sales campaign. Also known in German as “Falken sagt Tanke”, the long-running sales campaign rewards customers buying a set of Falken tyres from participating dealers with fuel vouchers worth 20 euros, along with the chance to win other prizes. The campaign takes place in Austria, Belgium, Bulgaria, France, Germany, Luxembourg, the Netherlands, Poland and Slovenia.
