Tag: marketing
Apollo Tyres signs three-year sponsorship deal Hungarian football team DVTK
Deepening it’s connect further with Hungary, Apollo Tyres has partnered with DVTK – a local top flight football and sports club. Apollo is now looking at leveraging DVTK’s “passionate and massive fan base” to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary.
GDPR legislation takes effect this month
Are you ready? With the General Data Protection Regulation (GDPR) clock rapidly counting down to 25 May 2018 when the law comes into play, it businesses must ensure they are compliant. It is a detailed piece of legislation, so we can’t go into all the details here, but Ryan Naughton, operations director from CAM, and Stephen Ollernshaw, a director of Technology Law Alliance (creator of the online compliance tool Asimuth) recently provided Tyres & Accessories with their 10 key areas your business needs to know about GDPR.
Nexen holds third purple summit in Manchester
Nexen Tire has completed its 2018 Purple Summit Manchester, the company's third annual integrated marketing event.
Liqui Moly the official sponsor of 2018 IIHF Ice Hockey World Championship
In Denmark the best national teams will cross sticks at the 2018 IIHF Ice Hockey World Championship from May 4 to 20. The German oil and additive specialist Liqui Moly is the official sponsor of the competitions that will be carried out in Copenhagen and Herning.
Automotive brands failing to engage female audiences
Data from Quantcast suggests the automotive sector is still creating advertising campaigns focussed heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 per cent in the 20 years up to 2014. However Quantcast found that the most engaging themes for female audiences, including ‘togetherness’ and ‘adventure’, appeared in less than one percent of adverts.
Brand Finance: Dunlop value up 80%, Pirelli falls back
While the headline Brand Finance ranking news is the resurgence of Michelin as well as the growth of the Chinese brands, Dunlop and Pirelli’s performance in the Brand Finance ranking is also worth noting – for completely different reasons.
Andy Marfleet appointed Goodyear Dunlop marketing director UK
Andy Marfleet, currently Motorcycle marketing manager EMEA, has been promoted to the position of Goodyear Dunlop marketing director UK & Ireland.
Davanti appoints marketing manager
Davanti Tyres has appointed Emma Mercer as its new marketing manager. Davanti states that Mercer brings a host of transferable skills to the table in her role as marketing manager, where she will be in charge of managing the marketing of the house brands; Davanti, Landsail and Evergreen.
Falken, Liverpool FC discuss tyre-football partnership and synergies
Falken's status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.
Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players' coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.
Comline marketing portal launched
Comline Auto Parts (Comline) has officially launched its ‘My Comline’ marketing portal, which is exclusively available to Comline Factor partners across Europe. My Comline features an array of marketing options including customisable promotions, branded clothing and merchandise, promotional literature, banners, signage and display items.
Firestone announces Battle of the Bands shortlist
Firestone has announced its shortlist of six unsigned acts for its latest Battle of the Bands competition. Around 300 acts have been whittled down to six and voting is now open to the public on the tyre manufacturer's website to decide the final three. When voting closes on 23 November, the chosen acts will go onto play in the overall grand final on 14 December in Birmingham.
WAI intensifies merchandise programme for garages and factors
WAIglobal has introduced a new range of branded merchandise as part of its continued evolution of the WAI brand. The WAI-branded selection includes: Mobile phone power bank, mouse pad, car charger, enamel pin, notebook, drinks tumbler, international socket adapter, USB flash drive, USB power bank, USB phone adapter and charging cable, alternator air freshener, emergency […]
Linglong sponsors Chinese volleyball team
On the night of 26 September 2017, the Chinese Volleyball League’s award ceremony of this season and the grand launching ceremony of the new season was held in Beijing. Lang Ping, the Chinese women volleyball team's head coach, and “many famous volleyball stars” made an appearance at the ceremony.
Yokohama ‘honoured’ to receive NTDA Marketing Campaign of the Year Award
Yokohama stated that it was “honoured” to secure the NTDA Marketing Campaign of the Year Award 2017. In its award-winning campaign, the manufacturer utilised its partnership with Chelsea Football Club to generate high-profile awareness of tyre safety issues, creating a powerful call to action encouraging football fans to check their tyres and travel safely.