UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up, which allows motorists to get quick online quotes and book pre-vetted mechanics, has secured £1 million worth of commercial airtime across the broadcaster’s network of channels. ClickMechanic’s real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price.
What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers.
The advert – which debuts on 30 December – is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022.
In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.
Firestone has shortlisted eight acts for the final of its Road to the Main Stage competition. The competition has been developed over five years, reaching out to more than 3,500 entrants since its inception in 2015 and generating more than 10,000 votes over the last two years.
Michelin is the most search tyre brand on Google in Europe, according to price comparison site Rezulteo. Rezulteo studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from 1 August 2018 to 31 July 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account.
Apollo Vredestein’s UK operation has launched a consumer-focused campaign promoting the use of all-season tyres. From 14 October to 31 December 2019, consumers upgrading to Vredestein’s award-winning range of Quatrac all-season tyres will be able to claim a £60 scrappage refund for the replaced tyres.
Firestone has launched the 2019 edition of its Road to the Main Stage competition. The Bridgestone brand’s promotional strategy, targeting younger drivers with a recognisable and highly historical brand, has seen it build associations with many European music festivals, and since 2015, the Road to the Main Stage competition for aspiring music acts has attracted more than 2,500 entrants. It has generated more than 10,000 votes over the last two years.
Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign called: “Ganga: the River of People”. The campaign covers television, digital, print and cinema mediums. Indian musical director, composer, musician and singer, A R Rahman has specially composed and sung a song for this television commercial (TVC).
Superbrands has revealed that Continental Tyres has been awarded Consumer Superbrands status for 2019.
The Consumer Superbrands survey has been tracking the perception of a wide-range of brands in the UK since 1995. This year’s survey featured 1,596 brands across 78 different categories, ranging from ‘Automotive Products’ to ‘Vitamins & Supplements’. Only the most highly-regarded brands from each category are awarded Superbrand status.