Tag: marketing
Vredestein launches upgrade to all-season campaign
Apollo Vredestein’s UK operation has launched a consumer-focused campaign promoting the use of all-season tyres. From 14 October to 31 December 2019, consumers upgrading to Vredestein’s award-winning range of Quatrac all-season tyres will be able to claim a £60 scrappage refund for the replaced tyres.
Nexen and Stapleton’s sign Harry Redknapp as brand ambassador
Nexen Tyre and Stapleton’s (Tyre Services) Ltd have appointed ex-professional footballer, premier league manager and “I’m a celebrity get me out of here” champion Harry Redknapp as brand ambassador.
Firestone putting musicians on a Road to the Main Stage
Firestone has launched the 2019 edition of its Road to the Main Stage competition. The Bridgestone brand’s promotional strategy, targeting younger drivers with a recognisable and highly historical brand, has seen it build associations with many European music festivals, and since 2015, the Road to the Main Stage competition for aspiring music acts has attracted more than 2,500 entrants. It has generated more than 10,000 votes over the last two years.
Falken backing 18 football clubs in 7 countries
During the 2019-2020 season Falken is on the books at 18 clubs in Germany, England, France, Italy, Poland, Spain and - for the first time - Belgium.
Toyo partnering Tough Mudder in Italy
Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
Apollo partners Sachin Tendulkar and A R Rahman in new advert
Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign called: “Ganga: the River of People”. The campaign covers television, digital, print and cinema mediums. Indian musical director, composer, musician and singer, A R Rahman has specially composed and sung a song for this television commercial (TVC).
Continental ranked as consumer brand Superbrand
Superbrands has revealed that Continental Tyres has been awarded Consumer Superbrands status for 2019. The Consumer Superbrands survey has been tracking the perception of a wide-range of brands in the UK since 1995. This year’s survey featured 1,596 brands across 78 different categories, ranging from ‘Automotive Products’ to ‘Vitamins & Supplements’. Only the most highly-regarded brands from each category are awarded Superbrand status.
Goodyear drops Dunlop brand in registered name change
Following the news that it is refreshing its Goodyear halo brand as its UHP and luxury go-to moniker, Goodyear Dunlop UK Ltd has confirmed it will be removing Dunlop from its registered company name and in future will therefore be known just as Goodyear.
Falken and Micheldever extend regional advertising
Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.
BTCC legend Colin Turkington seals 2019 deal with TerraClean
2018 British Touring Car Champion Colin Turkington has extended his partnership with Randstad’s engine decarbonising brand TerraClean, which confirmed its ongoing investment in British motorsport at the Autosport International Show. This is the fourth consecutive year that TerraClean has been associated with the reigning champion.
Liqui Moly: first worldwide online campaign labelled ‘resounding success’
Liqui Moly’s first worldwide online campaign was “a resounding success,” the German oil and additive specialist states. The target the company set itself was one billion impressions. “In fact it went so well that we ultimately achieved 1.6 billion impressions,” says CEO Ernst Prost.
Servicesure sends winner on South Africa’s ‘Garden Route’
National garage network Servicesure has announced a winner in its recent national competition. The opportunity to win the ‘trip of lifetime’ was available from June until the end of November and was open to anyone, drawing thousands of hopeful entrants. In the end Thomas Docking from Manchester entered via the Servicesure Facebook page to scoop the prize.
Hankook and Peaches in creative partnership
Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.
Wanda Boto Tyre advertising on NASDAQ screen in Times Square
In September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square in New York, USA.
Toyo Tires signs three-year Professional Darts Corporation deal
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.