Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.
In a few hours’ time Marseille will square up against Atletico Madrid in this season’s Europa League final, with the Spanish side given short odds to be holding the trophy high at the close of play. Hankook Tire is present in Lyon as sponsor and announced today its commitment to take part in the excitement for a further three years: The tyre maker’s UEFA Europa League support has been extended until the end of the 2020-21 season.
UEFA Europa League 2017 main sponsor, Hankook has announced its competition for football fans to win tickets to the Stockholm final on 24 May. In addition to two pairs of tickets to the Europa League final, the grand prize includes the chance to play on the Friends Arena pitch in the Hankook Fans’ Final.
Hankook Tire has extended its UEFA Europa League sponsorship by taking on patronage of the Europa League’s ‘Centre Circle Carrier’ pre-match ceremony. From the Round of 16 to the semi-finals, the company will provide children living in the participating clubs’ local areas the opportunity to take part in the centre circle flag-carrying ceremony held prior to kick-off.
Hankook has announced that its sponsorship contract with the UEFA Europa League will continue for another three years. The tyre manufacturer will be an official partner to the prestigious club competition until the end of the 2017/18 season, having started in 2012. Explaining the latest contract extension, Hankook stated that sport sponsorship activities are an integral part of the company’s marketing strategy in the region. It claims this strategy has contributed to 13 and 6 per cent increases in consumers’ awareness of and references to the brand respectively in the European market. Many of the tyre industry’s biggest brands have capitalised on the huge global popularity of the beautiful game.
In a few hours the UEFA Europa League Final will begin in Warsaw, and sponsor Hankook Tire is ready and waiting. The tyre maker has set up numerous fan events around the city and at Stadion Narodowy. In Castle Square, within Warsaw Old Town, Hankook has constructed a 130 square metre brand area in which it is showcasing its tyres and simultaneously offering many football-related activities, such as target shooting, face painting, and fan photography to the visitors. Products are also being displayed outside the national stadium, while a giant inflatable Hankook tyre has been set up at the entrance.
Italian football club F.C. Internazionale Milano recently unveiled its home kit for the upcoming 2015/16 season, a strip that prominently displays the name Pirelli – an Inter Milan sponsor since 1995 and former shareholder in the club – on the shirt. But a question mark now hangs over whether this partnership will last another season. Pirelli CEO Marco Tronchetti Provera has indicated that the tyre maker’s interest in sponsoring Inter Milan may wane if the club fails to secure a berth in next season’s Europa League.
Official UEFA Europa League partner Hankook Tire is offering fans two pairs of tickets to attend the 2015 final in Warsaw. Those interested in winning the tickets must visit the fansfinal.hankooktire-eu.com site before 28 April and answer three easy questions. Other prizes up for grabs include a set of Ventus S1 EVO² or Ventus Prime² tyres and official UEFA Europa League match balls.