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Bryan Adams takes Pirelli Calendar ‘On the Road’

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The Pirelli Calendar 2022, featuring photography by Canadian guitarist Bryan Adams and presented in a vinyl LP sleeve, has launched with an online event. Adams’s images celebrate stars of popular music, including historical icons Cher and Iggy Pop. As well as a self-portrait, the first time the photographer has been included as a calendar subject in its 48th edition, Adams has written a song using the calendar’s title, ‘On the Road’, which will feature on his next album. Pirelli says the calendar’s launch represents a landmark for the company, as it marks a return after the pandemic crisis interrupted its annual publication schedule and because it coincides with Pirelli’s 150th anniversary.

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  1. New Pirelli website online with increased video content
  2. Pirelli Calendar: Searching for Shakespeare’s Juliet
  3. Pirelli presents Paolo Roversi’s ‘Looking for Juliet’ 2020 Calendar in Verona
  4. Paolo Roversi to shoot 2020 Pirelli Calendar
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Brembo celebrates 60th anniversary by planting forest

Brake systems specialist Brembo is marking its 60th anniversary by planting a forest of more than 14,000 trees and donating them to employees around the world. The Brembo Forest will rise in Kenya, near Lake Victoria, where Brembo will work in partnership with web platform Treedom – the first system that allows trees to be planted remotely and their stories followed online.

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  1. Brembo leads brake manufacturers in CDP A list
  2. Brembo extends premium offer with UHP to track-day range
  3. Brembo reports sales drop, but Q3 margins in line with the previous year
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Autogem’s TPMS tool, expertise and aftermarket strength rewarded

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Aftermarket supplier Autogem is bringing its product range to life in front of hundreds of garage businesses at Mechanex 2021, energised by its maiden victory in the NTDA’s Aftermarket Supplier of the Year Tyre Industry Awards category. The company said that it will showcase its solutions to a host of key decision makers and centre owners at the 9-10 November event. While making its name as a one-stop shop for all sorts of garage consumables, Autogem is also a specialist in TPMS, built around its investment in the I-sensor Pro handheld tool. The tool offers instant, personalised tyre pressure reporting with a completely integrated tread-depth measuring device to give technicians a full picture of the condition of each tyre they are tending to on an easy-to-read colour screen.

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  1. Hidden [Auto]Gem
  2. Autogem unveils I-sensor Pro advanced handheld TPMS solution
  3. Autogem ‘an indispensable aftermarket partner’ – Tyre Industry Awards 2021
  4. Autogem aim to give ‘confidence at the coal face’
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Pyrum to supply Continental from expanded pyrolysis plant

German end-of-life tyre recycling specialist Pyrum Innovations AG has started expanding production capacity within the pyrolysis plant at its headquarters site in Dillingen, Saarland. The expansion will add two further production lines to the single line that’s been operating since May 2020 and has to date produced pyrolysis oil, recovered carbon black (rCB) and pyrolysis gas from more than 7,000 tonnes of waste tyres.

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  1. Carlton Forest offers ‘visionary’ new tyre recycling technology
  2. Pyrolyx withdraws from Australian and German stock markets
  3. Could continuous pyrolysis deliver savings for tyre manufacturers?
  4. Tyre recycling company Wastefront appoints Vianney Valès CEO
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Racing vlogger Broadbent takes wheel of GT Radial Fun Cup car

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The GT Radial 2021 Fun Cup Endurance Championship car was piloted by vlogger and esports gamer Jimmy Broadbent and director at Tegiwa Imports, Luke Sedzikowski at Oulton Park. The pair finished 10th in the one-hour sprint race, but exited the four-hour race after an hour and 34 minutes due to gearbox failure in the penultimate rounds of the 2021 championship. Nevertheless, Broadbent’s 25-minute video detailing his participation at the event has racked up more than 135,000 views so far, demonstrating the Giti brand’s social media strategy for the series.

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  1. Giti Tire renews official tyre partnership, adds racing car to Fun Cup UK
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Vredestein brand debuts in India

In a move intended to further strengthen its product offering at home, Apollo Tyres Ltd. has launched its 2009-aquired Vredestein marque in India. Products sold in India bearing this long-established European brand name will be manufactured locally, and Apollo Tyres is initially offering a line-up of car and SUV tyres that will “cater to the premium and luxury segment” as well as motorcycle tyres for the “growing superbiking segment in India.”

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  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. New Apollo Factory to Produce Vredestein Brand Tyres
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Subscription vehicle drivers still need to check their tyres, says Wagonex

Vehicle subscription specialist Wagonex is writing to all its subscribers – even those on the shortest one-month arrangements – to urge them to check their tyres regularly. The move is part of Wagonex’s support of TyreSafe’s annual Tyre Safety Month, which this year stresses the importance of regular inspections.

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  1. TyreSafe releases ‘TyreFlix films’ to help drivers ensure they are Ready for ACTion
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Thumbs-up for Michelin Uptis following public trial

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The prototype Uptis airless tyre fitted to the Mini Electric at this month’s IAA Mobility 2021 was “unanimously approved,” says Michelin. This lofty claim is hard to verify, however, the French firm does provide some evidence in a short video featuring automotive influencer Mr JWW and enigmatic car enthusiast Gercollector.

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  1. No more flat tyres: Michelin presents airless solution for cars
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Falken wins Best Event Film at International Motor Film Awards

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Falken has been awarded the Best Event Film at the 2021 International Motor Film Awards. The film ‘Whatever Comes Our Way’ was shot in September 2020, during what was probably the most unusual race in the almost 50-year history of the Nürburgring 24-hour race, with hardly any spectators lining the Nordschleife circuit. Another Falken production, ‘Pass the Wheel’, starring Peter Dumbreck in a classic Porsche 911 was also nominated for Best Journalistic Film.

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  1. Video: Falken looks forward to 2016 motorsport, branding activities
  2. Falken Motorsport adds BMW to Porsche at Nürburgring 24H
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CM Shredders installs automated tyre system at SPSA Waste Solutions, USA

CM Shredders

CM Shredders has installed a new high-capacity automated tyre shredding system for the Southeastern Public Service Authority (SPSA) in Suffolk, Virginia, USA.

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  1. Enviro: Partners still “highly interested” in Danish, North American tyre recycling projects
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Looting: Dunlop South Africa looses 90 million rand of tyre stock

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Amidst widespread economic and political unrest in South Africa, local tyre manufacturers have experienced significant disruption and even looting. Specifically, the Dunlop South Africa (formally Sumitomo Rubber South Africa Pty Ltd – SRSA) Durban Westville warehouse was “invaded” by trespassers and looters resulting in the loss of 90 million rand (£4.533 million; 5.255 million euros; US$6.190 million) of tyre stock. Such is the scale of the problem, the local tyre industry has embarked on a “say no to looted goods” campaign.

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  1. Giti enters the top 10 of leading tyre manufacturers
  2. Brand Finance: Michelin most valuable and strongest tyre brand
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  4. Goodyear: New EfficientGrip Performance 2 tyre offers 20% more mileage than Michelin
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A fresh chapter: Pirelli presents 18-inch F1 tyres at Silverstone

A major change to Formula 1 for the 2022 season will be the introduction of 18-inch tyres after half a century of wide sidewall tyres sitting on 13-inch rims. Pirelli is presenting the new tyres at Silverstone today and comments that “now it’s time to change to a more modern approach” with a dimension actually seen on today’s road cars.

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  1. Pirelli: 4 more years with Formula 1
  2. Pirelli debuting new spec F1 rear tyre at Silverstone
  3. Formula 2: Pirelli supplying 18” tyres from 2020
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Goodyear introduces DrivePoint TPMS

Goodyear is launching a new and “very user-friendly” tyre pressure monitoring system for HGVs and trailers. With DrivePoint joining the existing TPMS and Drive-Over-Reader smart tyre monitoring solutions within Goodyear’s Total Mobility portfolio, the company can now offer three alternatives.

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We Got You – Nexen Tire introduces new brand identity & slogan

Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.

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  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
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