Tag: video
Vredestein wins Gold at AutoVision 2019
It’s AutoVision 2019 gold for Vredestein. The tyre maker’s ‘Live the Land’ campaign won a Gold trophy at the international festival for corporate automotive segment films and media earlier this month.
Hankook Tire postpones Hungary truck tyre plant
News reports from Hungary suggest Hankook Tire has put on hold plans to set up a truck tyre production unit at its Rácalmás plant. English-language publication the Budapest Business Journal writes that fellow business daily Világgazdaság shared this news with its readers yesterday.
Growing agri range: Goodyear tyres back on British soil
Grandad fitted Goodyear, your father fitted Goodyear, and now you can too, again: After being largely absent for five years, this year the Goodyear name returned to UK and European agricultural markets.
Pirelli Calendar: Searching for Shakespeare’s Juliet
Back when Will Shakespeare trod the boards, all the characters in the plays he scribbled down were brought to life by male actors – even decidedly non-blokeish roles such as Juliet Capulet. Chaps need not apply for star billing in next year’s Pirelli Calendar though – although the theme for 2020 is ‘Looking for Juliet’, photographer Paolo Roversi’s shortlist of candidates pays no homage to the ‘boy player’ of old.
New warehouse, increased capacity at Bridgestone’s Hungary tyre plant
Bridgestone has inaugurated the newly expanded warehouse at its tyre production plant in Tatabánya, Hungary. The new 10,000 square metre addition to facility’s warehousing was set up as part of a HUF 9.2 billion (£25.2 million) investment to develop the Tatabánya site and increases storage capacity by 180,000 tyres. The plant’s warehousing can now store up to 600,000 tyres, a growth that is expected to aid Bridgestone’s business with original equipment customers.
Lumileds collaborates with The Garage Inspector on Philips lighting videos
Lumileds has premiered a new series of videos presented by its brand ambassador, Andy Savva, also known as The Garage Inspector. The series, available on the company’s YouTube’s channel, highlights Philips automotive and workshop lighting, explaining the safety and profitability benefits to technicians, and the ability to offer more safety and comfort to their customers. You can view the first video in the series below.
Cooper Tires challenges Coulthard in new video series
Cooper Tires has produced a new series of videos with ex-Formula 1 star and brand ambassador David Coulthard. In the new DriveTribe.com series, the tyre manufacturer challenges Coulthard to explore the role that tyres play in a range of extreme driving conditions.
Goodyear launches Eagle F1 Series of UHP and Supercar tyres
Goodyear originally launched the Eagle moniker back in the 1930s. And the Eagle F1 was introduced to the market in 1985. However, the latest generation – which begins with the Eagle F1 Asymmetric 5 and goes all the way up to the Eagle F1 Supersport RS – is designed to meet the most demanding consumer needs. Tyres & Accessories attended the Goodyear Eagle F1 Series event at the famous Ascari racetrack in Spain in order to find out more.
Quatrac Pro: “fully focused” on UHP segment
Growth within the all-season tyre segment is brisk. These tyres hold around ten per cent of the consumer replacement market in Europe, and sales are rising by almost 20 per cent year-on-year. Figures for the UK market are broadly similar. Runabouts and smaller SUVs have driven most activity within the segment to-date, yet Vredestein believes demand exists and is increasing further up the automotive food chain. To cater for this anticipated demand, it has introduced an all-season tyre specifically developed for performance vehicles.
Goodyear presents Aero ‘flying’ tyre
Goodyear has developed a bit of a reputation for exhibiting forward-thinking and even outlandish concept tyres at the Geneva Motor show and the company’s presence at the 2019 exhibition is now different. In previous years we have had intelligent tyres and even spherical tyres, but this year it is flying tyres.
Absolute Alignment introduces first 20 Approved Motorsport Centres
Wheel alignment equipment supplier Absolute Alignment has announced its first Absolute Alignment Approved Motorsport Centres in the UK. More than 20 workshops are in the company’s new network, which it says is “dedicated to providing the best in race car servicing and set-up.”
Landsail Tyres extends partnership with driving charity Speed of Sight: video
Disabled driving charity Speed of Sight and Landsail Tyres have announced a major extension of their title sponsorship deal for 2019. In 2018 the Manchester-based charity used the partnership to extend its reach across the UK, offering more car enthusiasts with disabilities the chance to enjoy the thrill of driving on a track day than ever before.
Vredestein ‘celebrates farming life’ in promotional video for agricultural tyres
Vredestein has produced a promotional video focused on the role of farmers, their connection to the soil, and the hard work they do every day. Made by award-winning Amsterdam-based studio Sounds Like Film and the result of nine months of filming, the video is part of Vredestein’s Live the Land campaign for its agricultural tyre portfolio.
MotoGP – an ongoing challenge
Michelin has produced a second video covering its engagement as MotoGP tyre supplier. The English-subtitled video follows on from the short film released at the end of the 2016 season, Michelin’s first as exclusive supplier following an eight-year hiatus, and takes a behind-the-scenes look at the French tyre firm’s latest achievements in the sport.
ADS explain benefit of TechMan switch in new video
TechMan has collaborated with award-winning independent Audi and VW specialist ADS Limited, to deliver an honest appraisal of their experiences to date since implementing the TechMan garage management system less than four months ago.