New Klarius parts ready for busy MOT period
As the UK went into lockdown earlier in the year in response to the coronavirus pandemic, the Government announced an extension to the MOT period, giving motorists up to an additional six months before their vehicle had to undergo its yearly ‘health check’ for roadworthiness. The inevitable result of this has seen a backlog of vehicles awaiting testing and an unprecedented number of MOTs now on the horizon, despite advice and warnings from the trade and authorities not to leave things to the last minute.
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BKT becomes premium partner of Euroleague Basketball
Off-road tyre specialist BKT has signed a new sports sponsorship deal. The Indian group will be a Premium Partner of EuroLeague Basketball, organiser of the two most prestigious European basketball club competitions, over the next three years until the 2022/23 season. The Turkish Airlines EuroLeague and the 7DAYS EuroCup bring together 42 teams, representing 14 countries. BKT branding will be present at the first round of 2020/21 season games on 1-2 October. It will be displayed on LED systems, Jumbotrons and on-site initiatives. BKT will also gain television exposure via graphics and headers and pre- and post-game interview backdrops. BKT will also appear on EuroLeague and EuroCup digital and social media.
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Conica: John Bramwell retires, Mike Hill appointed head of operations
After almost 20 years with Conica, the company’s operations director, John Bramwell, is retiring at the end of October. Commenting on his retirement, company representatives said Bramwell “has been a fundamental part of everything the company has achieved and will leave Conica with one of the best truck tyre recycling plants anywhere in the world.” In addition to his leadership role at Conica, Bramwell also represented the industry in a number of roles, including as a director of the Tyre Recovery Association (TRA).
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Global social media ranking 2020: New winner as Pirelli falls two places to third
As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.
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Pirelli commences final season as Inter Milan shirt sponsor
One of the longest running top-tier football shirt sponsorships will come to an end in 2021. Pirelli CEO Marco Tronchetti Provera confirmed reports published earlier in 2021 in Italy’s Gazzetta dello Sport that Inter Milan’s shirt will not display the Pirelli logo for the first time since the 1995/96 season. However, he told Italian radio station GR Parlamento that “Inter and Pirelli will continue in some way” in the wake of the team’s season opening 4-3 victory over Fiorentina.
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Hankook looks forward to Formula Renault Eurocup 2nd half
Formula Renault Eurocup exclusive tyre supplier Hankook is looking forward to the second half of the 2020 series, describing it as “one of the strongest Formula series in the world.” Supplying its Ventus Race tyre since 2019, Hankook visited Zandvoort, Netherlands to mark the halfway point in the delayed 2020 season – the first time Formula Renault Eurocup has raced at the circuit since 2000. Victor Martins enjoyed three successful days at the circuit in the dunes on the Dutch coast, consolidating his position at the top of the overall standings, courtesy of a victory and a second place.
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Express Vehicle Contracts launches nationwide advertising campaign
Express Vehicle Contracts is celebrating the release of its first national advertising campaign hitting the airwaves. The advert is airing during September and October on the world’s biggest sports radio station, talkSPORT, the global audio partner of the Premier League.
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Vipal sponsors Vaculug 70th anniversary celebration
Vipal Rubber sponsored the 70th anniversary celebrations of UK retreader Vaculug. Vipal also honoured Vaculug employees Liam Atkinson, Jason Hughes and Paul Farrington in recognition of their collaboration. Founded in 1950, Vaculug employs more than 140, making it one of the largest retreaders in Europe. The company manufactures hot and cold cure retreaded tyres for trucks and OTR.
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Volkswagen electric ID.3 tours Germany on Hankook i*cept evo 3 winter tyres
Hankook is supporting Volkswagen’s 20,000km tour of Germany to test the national fast-loading network. Starting in Germany winter sports town Oberstdorf, the VW ID.3 will visit more than 600 VW dealers and charging stations on the 65-day ID.3 Germany Tour, running on Hankook’s new Winter i*cept evo 3 UHP winter tyres. The tour concludes on the northern island of Sylt. The campaign vehicle fits 215/55 R18 99V XL tyres, and will be driven by Rainer Zietlow from CHALLENGE4 agency, a driver with significant experience in long-distance rides and holder of world records on all continents. He is accompanied by co-driver Dominic Brüner. VW’s tour includes visits to Hankook’s European headquarters in Neu-Isenburg near Frankfurt am Main and to the company’s European research and development centre in Hanover.
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Mitas extends Terra Force-MX range to include junior sizes
Mitas has extended the Terra Force-MX motocross competition tyre range, introduced at the beginning of 2019, to include junior sizes designed for motorcycles from 50cc to 85cc engine displacement. These additional sizes will be available from October.
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Bridgestone supplies bespoke Potenza tyres to Maserati MC20
Bridgestone is the exclusive tyre supplier for the MC20, Maserati’s new super sports car. The manufacturer has custom-engineered its Potenza tyres to meet Maserati’s demand for exceptional performance. Bridgestone is Maserati’s long-term development partner. The tyre manufacturer says it played a “significant role” in supporting the generational shift in performance over previous models of the MC20.
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Sumitomo South Africa helps Google Street View in mapping adventure
Whether it’s for journey planning or for looking at own houses online, we’ve all used Google Street View. Now, Sumitomo Rubber South Africa is helping fill the gaps in Street View’s maps and having and off-road adventure at the same time.
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UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10
For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.
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