In previous features on commercial vehicle tyres, Tyres & Accessories has noted the varied effects European Union tariffs on product manufactured in China have had on the market. Questioning whether the tariffs have “worked” is a complex question, because their effect on new tye segmentation and retreads have been varied across Europe’s major markets. Truck tyre markets in France and Germany reacted in very different ways to the UK, at least partially because the latter market was contracting anyway.
The latest global tyre market share figures from tyre industry analyst Astutus Research show how long-established, leading players headquartered in Japan, Europe, and North America have seen their volume share diminish, while Chinese, ASEAN, and selected other markets’ tyre manufacturers’ share has risen. The analyst states that in aggregate, the ten leading PCLT tyre manufacturers based in Japan, Europe and North America (J-E-NA) have lost almost 6 percentage points of market share since the end of 2011 (OE and replacement segments combined, volumes in tyre units). In part this reflects a strategic choice of some to focus on the higher value premium segments of the market.
New research by London based independent research company Astutus Research suggests that a domestic Chinese company could be about to join the top 10 global manufacturers of passenger car and light truck (PCLT) tyres. Linglong Tyre, currently ranked 12th globally in the segment by unit sales, is forecast to take tenth place by 2019, replacing South Korea’s Kumho Tyre. The move would make the manufacturer the first from China to enter the PCLT top 10.
A glance at the archives of Tyres & Accessories’ global tyre manufacturer rankings reveals that the ‘Big Three’ are quite stable fixtures at the top of the table. However, new analysis from Astutus Research suggests that the perennial fourth-placed Continental Tire could be about to break the stranglehold of Bridgestone, Michelin, and Goodyear in the passenger car and light truck tyre segment (PCLT). According to Astutus’s latest report, the German manufacturer appears to have closed the gap on Goodyear, and is set to jump up a place in the rankings.