With the addition of the Cooper Tire business, Goodyear will return to the global number three ranking in passenger car and light truck (PCLT) tyre volumes in 2021. After previously holding the clear number three ranking behind the world’s largest tyre manufacturers, Bridgestone and Michelin, Goodyear was joint third with Continental in both 2017 and 2018. In 2019, Goodyear fell behind Continental to fourth position in 2019 and 2020. Working on a pro forma basis combining original equipment and replacement market tyres, Astutus Research data reveals some interesting facts about the nascent conjoined organisation, with reference to their largest tyre business segment in terms of volume.
China accounted for more than half of all passenger car and light truck (PCLT) tyres entering the European Union and the United Kingdom for the first time during the first eight months of 2020. Comparatively, the then 28 EU nations imported 105 million passenger car and light truck (PCLT) tyres from outside the region in the same period of 2019.* The major impact on tyre demand of the coronavirus pandemic, as well as varying degrees of disrupted production, led to the EU-27 and UK together importing 21 million fewer tyres in the corresponding period of 2020, a reduction of 20 per cent. The Eurostat and HMRC data was compiled by leading data analyst Astutus Research.
Leading tyre market data analyst Astutus Research has predicted that the European trend for higher performance tyres looks set to continue. The analyst’s report, ‘Future Dynamics of the European PCLT Tire Industry’, published in association with Tyrepress, has been updated for 2019 with an eye to the trends of the next five years. The analyst states: “The movement towards tyres with a higher rim diameter is clear within the European PCLT tyre replacement market. This reflects the trend towards larger tyres on new car models and changes in the composition of the car parc, with a greater share of SUVs. The replacement market reflects the changes in the original equipment segment, albeit with a lag.
In previous features on commercial vehicle tyres, Tyres & Accessories has noted the varied effects European Union tariffs on product manufactured in China have had on the market. Questioning whether the tariffs have “worked” is a complex question, because their effect on new tye segmentation and retreads have been varied across Europe’s major markets. Truck tyre markets in France and Germany reacted in very different ways to the UK, at least partially because the latter market was contracting anyway.
The latest global tyre market share figures from tyre industry analyst Astutus Research show how long-established, leading players headquartered in Japan, Europe, and North America have seen their volume share diminish, while Chinese, ASEAN, and selected other markets’ tyre manufacturers’ share has risen. The analyst states that in aggregate, the ten leading PCLT tyre manufacturers based in Japan, Europe and North America (J-E-NA) have lost almost 6 percentage points of market share since the end of 2011 (OE and replacement segments combined, volumes in tyre units). In part this reflects a strategic choice of some to focus on the higher value premium segments of the market.
New research by London based independent research company Astutus Research suggests that a domestic Chinese company could be about to join the top 10 global manufacturers of passenger car and light truck (PCLT) tyres. Linglong Tyre, currently ranked 12th globally in the segment by unit sales, is forecast to take tenth place by 2019, replacing South Korea’s Kumho Tyre. The move would make the manufacturer the first from China to enter the PCLT top 10.
A glance at the archives of Tyres & Accessories’ global tyre manufacturer rankings reveals that the ‘Big Three’ are quite stable fixtures at the top of the table. However, new analysis from Astutus Research suggests that the perennial fourth-placed Continental Tire could be about to break the stranglehold of Bridgestone, Michelin, and Goodyear in the passenger car and light truck tyre segment (PCLT). According to Astutus’s latest report, the German manufacturer appears to have closed the gap on Goodyear, and is set to jump up a place in the rankings.