The top ten factors that would persuade a UK driver to buy an electric car

Ease of charging, distance travelled on one charge and saving money are the top considerations for drivers when it comes to buying an electric car.

In a national Opinium survey of 2,000 UK drivers, commissioned by InsuretheGap, a leading supplier of GAP (Guaranteed Asset Protection) insurance for new and second-hand cars, four-fifths of drivers answered what would make them more likely to buy an electric car, leaving a fifth that would not buy an electric car in any circumstance.

Top 10 factors that would make a UK driver buy an electric car

  1. If I can charge the car at home quickly and it’s not expensive for my electricity bill – 46%
  2. If the charging infrastructure is in place nationally – 43%
  3. If I could travel at least 100 miles on a single charge – 38%
  4. If I can save money because of its lower running and maintenance costs – 38%
  5. If I can trust the technology – 33%
  6. If the government offered a grant to those buying an electric vehicle -33%
  7. If taxes were cheaper for those with an electric vehicle – 28%
  8. If I trusted the government would not make electric vehicles more expensive in the future -23%
  9. If I knew I was contributing to helping the environment – 16%
  10. If I could use priority lanes in congested areas – 10%

(Research was conducted online by Opinium research amongst 2,001 UK drivers between 22 – 28 January 2019)

The most important reason, according to almost half (46 per cent), is the ability to quickly charge the car at home and in doing so not make a large dent in their electricity bill.  This was followed by the need to have a national charging infrastructure in place (43 per cent) in order for drivers to consider an electric car.

Travelling a decent distance, without needing charging, is an important consideration for over a third (38 per cent) of drivers who want electric cars to travel at least 100 miles on one charge.

Saving money is a consideration for over a third (38 per cent) of drivers, who would consider an electric car because of its lower running and maintenance costs.

Penny-conscious motorists also said that if taxes were cheaper on electric vehicles (28 per cent) or if the government gave a grant (33 per cent) towards an electric vehicle, they would be more likely to purchase one.

Electric vehicles are currently not as cheap as their petrol equivalents, and can cost around 20 per cent more. The Volkswagen e-Golf, for instance, is eligible for a government grant of £3,500, which takes its price from £32,000 new down to £28,500, but this is still £5,500 more than the petrol Volkswagen Golf GT costs.  Grants can cover 35 per cent of the purchase price, up to a maximum of £3,500, but only vehicles with CO2 emissions of less than 50g/km and a zero-emission range of at least 70 miles are eligible.

Trust in the technology is important for a third (33 per cent) of drivers, while only a sixth (16 per cent) say the environment is a consideration.

Almost a quarter (23 per cent) also want to know that the government will not be making electric vehicles more expensive in the future.

The cheapest electric family cars are the Peugeot iOn, and Citroen C-Zero which sell for under £17,000, however they only have a full charge range of 55 miles, which is quite low for many commuters’ daily journeys.

As well as grants towards the purchase of electric vehicles, the Electric Vehicle Homecharge Scheme (EVHS) funds up to 75 per cent of the cost of installing electric vehicle charge points at domestic properties, to a maximum of £500. The average cost for this installation is approximately £1,000.

One in ten say they would be tempted by an electric car if this gives them special priority in congested areas, for instance. Ben Wooltorton, Chief Operating Office of said: “As UK ownership of electric cars grows it’s interesting to see what is holding people back from embracing this new, cleaner technology.

“This survey shows that clearly there’s still a lot of hesitation when it comes to buying an electric car and until car manufacturers can improve their driving range; the national charging infrastructure is in place; and people feel they can trust the technology the sector will remain a slow burner, which still only represents about 6 per cent of the latest 2019 registrations,” Ben Wooltorton continued. research has also found that it is more expensive to insure an electric car than its petrol equivalent. It compared the price from ten insurance companies to insure a petrol Volkswagen Golf GT with the Volkswagen e-Golf and found that the e-Golf is a third (33 per cent) more expensive to insure. “This is a case of supply and demand,” continued Ben Wooltorton, “currently there are only a handful of insurers that offer insurance for electric vehicles. As the demand increases, more insurers will provide cover and we should see more competitive premiums.”

The Race – Electric Car v Petrol Car

Journey: Land’s End to John o’Groats, 962 miles

Rules: Avoid all motorways, only use rapid charge points.

Entrants: Volkswagen e-golf v Volkswagen GT Golf.  At the start of the journey both cars have a full tank, and the cost for this full tank are included in the overall costings.


  • The Golf GT was able to take the most efficient route. Its full tank travels around 600 miles, requiring only one fuel stop.
  • The 32 kWh battery of the e-Golf provides 186 miles of travel, less than a third of the distance of the GT, meaning it stopped five times for charging. NB. Of the 19,375 EV charge points, only 1,500 are rapid chargers, that’s one for every 63 square miles.


  • The Golf GT completed the journey in 19 hours 21 mins (with a 15-minute stop).
  • The eGolf completed the journey in 23 hours 6 minutes. (Four hours of this is waiting for the car to charge, even with a rapid charge port. On average it takes 30 minutes for 100 miles of charge).

Cost of journey:

  • The Golf GT around £125
  • The eGolf around £60

(As researched by



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