Tag: Brand Finance
Michelin maintains position as world’s most valuable tyre brand: Brand Finance
Michelin has defended its title as the world’s most valuable tyre brand despite a 9 per cent decrease in brand value to US$7.2 billion, according to the latest report by leading independent brand valuation and strategy consultancy, Brand Finance.
Ferrari in pole position as world’s strongest brand
Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.
Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings
The Brand Finance Global 500 2019 report has listed two tyre brands, Michelin and Bridgestone, in its ranking of the world’s 500 most valuable brands. The top two biggest tyre manufacturers in the world both saw their brand value fall in value this year according to the brand analyst, but hung on to placings in the top 300. Michelin took over from Bridgestone as the world's most valuable tyre brand in 2018, according to the organisation's sector-based rankings.
Brand Finance: Dunlop value up 80%, Pirelli falls back
While the headline Brand Finance ranking news is the resurgence of Michelin as well as the growth of the Chinese brands, Dunlop and Pirelli’s performance in the Brand Finance ranking is also worth noting – for completely different reasons.
Michelin becomes world’s most valuable tyre brand
The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.
Brand Finance: Bridgestone the most valuable tyre brand
Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.
Ferrari loses branding ground to Germans, as F1 sheen wears thin
As the world's car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the world's top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.
Lego overtakes Ferrari as World’s most powerful brand
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.