Michelin maintains position as world’s most valuable tyre brand: Brand Finance
A handshake that spans 120 years – the original Bibendum greeting his 2018 counterpart
Michelin has defended its title as the world’s most valuable tyre brand despite a 9 per cent decrease in brand value to US$7.2 billion, according to the latest report by leading independent brand valuation and strategy consultancy, Brand Finance.
Category: Company News