Michelin becomes world’s most valuable tyre brand
The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.
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Brand Finance: Bridgestone the most valuable tyre brand
Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.
Ferrari loses branding ground to Germans, as F1 sheen wears thin
As the world’s car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.
Lego overtakes Ferrari as World’s most powerful brand
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.
