Ferrari in pole position as world’s strongest brand

22nd January 2019 | 0 Comments
 
Ferrari in pole position as world’s strongest brand
The new Ferrari 488 Pista runs on specially co-developed Michelin Pilot Sport Cup 2 K2 tyres

Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.

The rest of this article is for subscribers only:
Log inSubscribe

Tags: , , ,

Category: Company News

[ + ]