Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK Spark Plug announced its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 1 April 2023.
Not only did Giti break into the top 10 of Brand Finance’s annual tyre brand ranking, but it is also amongst the fastest risers. According to the company, this result “underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic”.
European Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.
In October 2020 GKN Wheels & Structures was acquired by Aurelius Equity Opportunities SE & Co. KGaA. The new owners announced that the acquisition was completed on 26 November 2020 and since then, the company has been “planning for our future”. This means “listening to [its] teams internally as well as our external stakeholders-working to look at how we can work better and smarter together as we move forward”. But in practice the most noticeable immediate development is the decision to rename the business as Moveero.
Tyre maker Ralson India Ltd, manufacturer of the Ralco tyre brand and a firm that calls itself “India’s fastest growing automotive tyre company,” has entered into an agreement to acquire rights to the Dunlop name in India. The company intends to produce premium Dunlop tyres for the powered two- and three-wheeler segments at its Kot Panech plant in Punjab.
Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.
Avon Tyres and two-time Isle of Man TT race winner and former British Supersport champion Steve Plater has become brand ambassador for Avon’s motorcycle tyre range. Avon has been working closely with Plater in recent months to enhance the 3D Ultra Xtreme and 3D Ultra Xtreme Slick products. Designed and manufactured in the UK, the 3D Ultra Xtreme and 3D Ultra Xtreme Slick, along with the wet-weather 3D Ultra Xtreme Rain Racer, are high-performance tyres developed with demanding track use in mind. Cooper has previously introduced brand ambassadors for particular product ranges, like Formula 1’s David Coulthard, who represented Cooper UHP tyres.
Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.
Kingpin Tyres, one of the last remaining passenger car tyre retreaders in the UK, has sold its Kingpin brand name and retread production line to Romanian retreader SC Radburg Center Srl. The transaction took place during the summer of 2020 following several months of negotiations, representatives of new owners Radburg told Tyres & Accessories during a recent interview.
Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance report ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.
The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).
Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.
Nankang Rubber Tire has opened a new showroom at Nürburgring Boulevard, as part of the ATOMIC-SHOP Motorsport Showroom. The manufacturer, which produces racing tyres for global motorsport codes, is the first Taiwanese manufacturer to have a showroom at the Nürburgring.
Australian motorists have named Bridgestone as ‘Australia’s Most Trusted Tyre Brand’ for the seventh consecutive year in the annual Reader’s Digest Most Trusted Brands award.The brand’s unblemished record thus remains intact, with Bridgestone the only tyre company to win the title since the tyre category was introduced in 2014.
Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.