Avon Tyres and two-time Isle of Man TT race winner and former British Supersport champion Steve Plater has become brand ambassador for Avon’s motorcycle tyre range. Avon has been working closely with Plater in recent months to enhance the 3D Ultra Xtreme and 3D Ultra Xtreme Slick products. Designed and manufactured in the UK, the 3D Ultra Xtreme and 3D Ultra Xtreme Slick, along with the wet-weather 3D Ultra Xtreme Rain Racer, are high-performance tyres developed with demanding track use in mind. Cooper has previously introduced brand ambassadors for particular product ranges, like Formula 1’s David Coulthard, who represented Cooper UHP tyres.
Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.
Kingpin Tyres, one of the last remaining passenger car tyre retreaders in the UK, has sold its Kingpin brand name and retread production line to Romanian retreader SC Radburg Center Srl. The transaction took place during the summer of 2020 following several months of negotiations, representatives of new owners Radburg told Tyres & Accessories during a recent interview.
Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance report ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.
The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).
Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.
Nankang Rubber Tire has opened a new showroom at Nürburgring Boulevard, as part of the ATOMIC-SHOP Motorsport Showroom. The manufacturer, which produces racing tyres for global motorsport codes, is the first Taiwanese manufacturer to have a showroom at the Nürburgring.
Australian motorists have named Bridgestone as ‘Australia’s Most Trusted Tyre Brand’ for the seventh consecutive year in the annual Reader’s Digest Most Trusted Brands award.The brand’s unblemished record thus remains intact, with Bridgestone the only tyre company to win the title since the tyre category was introduced in 2014.
Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.
Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.
Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.
Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.
Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.
A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”