The automotive replacement parts manufacturer, Trico Group, has announced its new name: First Brands Group, along with the addition of two new brands to its growing portfolio. The company said the adoption of its new identity “reflects its position as a multi-brand global player.” First Brands Group also announced the acquisition of two market-leading US manufacturing companies: brake parts specialist Brake Parts Inc (BPI) and filtration expert, Champion Laboratories Inc (Champ Labs).
Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.
Nankang Rubber Tire has opened a new showroom at Nürburgring Boulevard, as part of the ATOMIC-SHOP Motorsport Showroom. The manufacturer, which produces racing tyres for global motorsport codes, is the first Taiwanese manufacturer to have a showroom at the Nürburgring.
Australian motorists have named Bridgestone as ‘Australia’s Most Trusted Tyre Brand’ for the seventh consecutive year in the annual Reader’s Digest Most Trusted Brands award.The brand’s unblemished record thus remains intact, with Bridgestone the only tyre company to win the title since the tyre category was introduced in 2014.
Linglong Tire shares that its brand value has reached a new high of RMB 45.369 billion (£5.2 billion). This news follows the release of World Brand Lab’s list of China’s 500 Most Valuable Brands 2019 at the World Brand Summit. At the summit, which took place in Beijing on 26 June, Linglong was honoured as the 116th most valuable brand in China.
Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.
Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.
Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.
Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.
A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”
On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.
Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.
A Carspring study shows devaluation percentages in each country as well as a depreciation ranking by brand in the UK. The research found that Minis retain the most value, 46.08 per cent after 56000 kilmetres or 34700 miles. At the other end of the spectrum, Toyota are worst with a devaluation rate of 74.59 per cent.
Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”