Goodyear may have announced plans to close its Fulda and Fürstenwalde car tyre factories in Germany, but the tyre maker has confirmed that the Fulda brand will continue. Similarly, just a day after Goodyear announced that it is “pursuing strategic options” in relation to the sale of the Dunlop tyre brand as well as the company’s OTR tyres and Chemical businesses, Goodyear EMEA executives have reaffirmed their support for the Dunlop brand.
On 1 August, Lotus opened the doors to its first flagship European global brand centre in Mayfair, London. Lotus London can be found at 73 Piccadilly, at the heart of luxury, art and culture in the capital city. It brings together Lotus’ long-standing commitment to technology, performance and heritage by providing customers with an exclusive and immersive entry into the Lotus brand.
Prinx Chengshan’s flagship tyre brand has entered the European market in style at a lavish event in Milan, Italy. Hosting tyre distributors and dealers from all around Europe the brand chose the European fashion capital as its launchpad to signify its bullish expectations for the new range, which arrives offering fitments for a comprehensive range of applications, premiumised technologies, and a European marketing strategy openly setting mid-range-plus targets from the off. During a day of driving workshops at Alfa Romeo’s historic La Pista circuit, Tyres & Accessories was able to trial two Prinx tyres fitted to Tesla Models 3 and Y, and Mercedes AMG A Class hatchback and SUV models: the Xnex Sport EV UHP tyre designed for electric vehicle compatibility, and the Quattura 4S all-season tyre. T&A also spoke to several representatives from the brand’s European team about its new products and aspiration to make its mark on the European tyre segment. Look out for full coverage from the event on Tyrepress and in Tyres & Accessories magazine.
Commenting on the “excellent news” that it has retained tenth place amongst the world’s tyre makers on the Brand Finance Automotive Industry 2023 ranking of most valuable brands, Giti states it is “very honoured” to have received this accolade. The tyre maker also notes that Brand Finance listed Giti among the top ten tyre brands in its Sustainability Perceptions Value ranking.
While Michelin was found to the be most valuable tyre brand, as we previewed a month ago, the 2023 Brand Finance data also shows Michelin is the strongest brand with a Brand Strength Index score of 88.1 out of 100 and a corresponding AAA rating. However, there were also significant shifts between 10th and 15th place in the ranking of the world’s leading tyre brands. Specifically, Sailun leapfrogged Linglong into 11th place in the “most valuable” category. And MRF rose two places from 15th to 13th this year. Meanwhile, Dunlop’s brand value shrank three-times faster than Sailun Tire’s grew.
The World Brand Lab has released the list of Asia’s 500 most influential brands in 2022. Tyrepress analysis shows seven brands related to tyres among those ranked, namely: Bridgestone, Hankook, Kumho, Doublestar Linglong, Sailun, and Sumitomo. The Sumitomo brand involves diversified industries, but its subsidiary Sumitomo Rubber is a world-renowned tyre manufacturer.
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK Spark Plug announced its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 1 April 2023.
Not only did Giti break into the top 10 of Brand Finance’s annual tyre brand ranking, but it is also amongst the fastest risers. According to the company, this result “underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid19 pandemic”.
European Tyre Enterprise Ltd (ETEL), which owns both Kwik Fit and Stapleton’s, will rebrand 60 of its Tyre City retail centres as either Kwik Fit or STS Tyre Pros as the company focuses on those two retail channels. According to the company, the decision follows a strategic review over the last few months, which found that ETEL should “simplify its retail operations and operate under two brands, Kwik Fit and STS Tyre Pros”. The transition of the centres to their new brands has begun and will continue over the coming weeks.
In October 2020 GKN Wheels & Structures was acquired by Aurelius Equity Opportunities SE & Co. KGaA. The new owners announced that the acquisition was completed on 26 November 2020 and since then, the company has been “planning for our future”. This means “listening to [its] teams internally as well as our external stakeholders-working to look at how we can work better and smarter together as we move forward”. But in practice the most noticeable immediate development is the decision to rename the business as Moveero.
Tyre maker Ralson India Ltd, manufacturer of the Ralco tyre brand and a firm that calls itself “India’s fastest growing automotive tyre company,” has entered into an agreement to acquire rights to the Dunlop name in India. The company intends to produce premium Dunlop tyres for the powered two- and three-wheeler segments at its Kot Panech plant in Punjab.
Korean tyre maker Nexen Tire has launched a new brand identity along with a new slogan – ‘We Got You’. The aim of both is to further strengthen customer satisfaction with a focus on modern mobility solutions that improve quality of life in a changing world.
Avon Tyres and two-time Isle of Man TT race winner and former British Supersport champion Steve Plater has become brand ambassador for Avon’s motorcycle tyre range. Avon has been working closely with Plater in recent months to enhance the 3D Ultra Xtreme and 3D Ultra Xtreme Slick products. Designed and manufactured in the UK, the 3D Ultra Xtreme and 3D Ultra Xtreme Slick, along with the wet-weather 3D Ultra Xtreme Rain Racer, are high-performance tyres developed with demanding track use in mind. Cooper has previously introduced brand ambassadors for particular product ranges, like Formula 1’s David Coulthard, who represented Cooper UHP tyres.
Triangle Tyre has climbed three places in the China Net Promoter Score (C-NPS). Triangle’s fourth place score of 24.6 was enough to see it rise above Continental (fifth) and Goodyear (sixth) in the table. It is the leading Chinese tyre brand according to the metric, with DoubleStar the next-best in seventh place. Michelin (32.0) retains its place at the top of the table, with Pirelli (29.3) and Bridgestone (25.3) rising two places to make up the rest of the podium.
Kingpin Tyres, one of the last remaining passenger car tyre retreaders in the UK, has sold its Kingpin brand name and retread production line to Romanian retreader SC Radburg Center Srl. The transaction took place during the summer of 2020 following several months of negotiations, representatives of new owners Radburg told Tyres & Accessories during a recent interview.