Tag: brand

Hankook and Peaches in creative partnership

Hankook and Peaches in creative partnership

9th January 2019 | 0 Comments

Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.

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Cooper Tire Europe launches new brand portal

Cooper Tire Europe launches new brand portal

12th September 2018 | 0 Comments

Cooper Tire Europe has launched a new Cooper Brand Portal, providing online access to a host of digital assets for media and brand partner use. Product photography, event images and video content are now all readily available for download.

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Bridgestone voted Australia’s most trusted tyre brand

Bridgestone voted Australia’s most trusted tyre brand

23rd May 2018 | 0 Comments

Australian Reader’s Digest has compiled and released its 2018 Most Trusted Brands list, and Bridgestone returns as a top-ten trusted brand. The tyre maker was ranked in tenth place across all trusted brands categories, finishing ahead of Aussie staples such as Vegemite and Aerogard. Bridgestone also claimed the title of ‘Australia’s Most Trusted Tyre Brand’ – a distinction introduced in 2014 – for the fifth consecutive year. Goodyear and Michelin were named as ‘highly recommended’ brands in the tyre category.

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Michelin becomes world’s most valuable tyre brand

Michelin becomes world’s most valuable tyre brand

16th March 2018 | 0 Comments

The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.

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Yokohama unveils 40th anniversary Advan logo

Yokohama unveils 40th anniversary Advan logo

26th January 2018 | 0 Comments

A new logo has been created to celebrate the 40th anniversary of the Yokohama ‘Advan’ tyre brand. It will be used throughout 2018 as a means for Yokohama Rubber to express its “gratitude to the many people in Japan and abroad who have helped make Advan a hit brand that has been loved for over 40 years.”

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Linglong brand valued at 30.563 billion yuan

5th July 2017 | 0 Comments

On June 22 the 14th World Brand Summit sponsored by World Brand Lab published its China’s 500 Most Valuable Brands 2017 ranking. Shandong-based Linglong Tire came in at 119 on the list with the brand value reaching 30.563 billion yuan. It was Linglong’s 13th time on the list.

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Brand Finance: Bridgestone the most valuable tyre brand

Brand Finance: Bridgestone the most valuable tyre brand

13th March 2017 | 0 Comments

Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.

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Minis are best at retaining value

Minis are best at retaining value

6th February 2017 | 0 Comments

A Carspring study shows devaluation percentages in each country as well as a depreciation ranking by brand in the UK. The research found that Minis retain the most value, 46.08 per cent after 56000 kilmetres or 34700 miles. At the other end of the spectrum, Toyota are worst with a devaluation rate of 74.59 per cent.

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Landsail refreshes brand identity

Landsail refreshes brand identity

23rd June 2016 | 0 Comments

Landsail Tyres has refreshed its brand, targeting both the trade and public. The brand is seeking consolidation having become a high-selling brand in the UK market; it states the brand identity will “re-affirm Landsail’s position… by showcasing [its] exceptional value for money.” The brand, produced by China’s Sentury Tire, has grown quickly, with a range spanning over 250 sizes, most recently including Landsail’s first venture into the all-season market, offering comprehensive coverage for the UK market, in which sales are thought to have reached 1.2 million. Landsail itself states that it supplies “one in every 25 tyres sold in the UK.”

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Euro Car Parts asks how will VW scandal affect UK garages?

12th October 2015 | 0 Comments

Following Klarius’ take on the Volkswagen emissions scandal, UK parts distributor Euro Car Parts has asked other experts in emissions-related repairs what they make of the VW ‘defeat device’ scandal affecting Audi, Seat, Skoda, VW and VW Commercial vehicles. Tony Wilson, managing director of Klarius, said that the “upside for the aftermarket” is the wider […]

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Will fitting an aftermarket exhaust or DPF to my VW make a difference to emissions?

Will fitting an aftermarket exhaust or DPF to my VW make a difference to emissions?

6th October 2015 | 0 Comments

Klarius, the manufacturer of aftermarket emissions products including exhausts, CATs and Diesel Particulate Filters (DPFs) has confirmed that fitting aftermarket systems will not affect the efficiency or emissions of VW vehicles in the wake of what has been called the ‘diesel dupe’ scandal where an emissions test software ‘cheat’ was allegedly fitted to over 11million VW Group vehicles in order to meet strict US NOx test regulations.

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Emissions revelation puts VW group credibility in question

Emissions revelation puts VW group credibility in question

22nd September 2015 | 0 Comments

News that VW is recalling almost half a million diesel cars in the US is bad enough, but the revelation that this is because the company put so-called defeat devices into the cars in order to mislead emissions testing systems is likely to damage the OEM’s reputation. And there is a growing financial cost too.

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Dmack anticipates WRC ‘longest day’ in Sardinia

Dmack anticipates WRC ‘longest day’ in Sardinia

5th June 2015 | 0 Comments

Dmack has identified next week’s Rally Italia Sardegna, round six of the FIA World Rally Championship, as a demanding test. The tyre brand says challenging road conditions and high temperatures promise to punish both tyres and cars, with the biggest challenge on Saturday: competitors will tackle over 200km of stages, the longest day in WRC since 2012.

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Ferrari loses branding ground to Germans, as F1 sheen wears thin

3rd March 2015 | 0 Comments

As the world's car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the world's top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.

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Lego overtakes Ferrari as World’s most powerful brand

Lego overtakes Ferrari as World’s most powerful brand

17th February 2015 | 0 Comments

Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable. Analysis of the world’s top brands shows Lego has replaced Ferrari as the world’s most powerful brand, with Ferrari dropping to ninth.

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