The Ferrari 250 Testa Rossa is back, albeit in three-quarters scale and powered by an electric engine that’s good for around 60mph. Ferrari has collaborated with The Little Car Company to create the Ferrari Testa Rossa J. Each of the 299 vehicles produced will be fitted with Pirelli Cinturato tyres as original equipment.
The new Ferrari 296 GTB, launched on 24 June 2021, claims to define what “fun to drive” means. And with the ability to hit 100 km/h in 2.9 seconds in an extremely attractive Ferrari package, you can see their point. But what tyres are transmitting all this acceleration and handling to the road?
The new Ferrari 488 GT Modificata is a limited-edition car exclusively for use during track days and at Ferrari Club Competizioni GT events. Announced last November, the 488 GT Modificata makes its first public appearance this weekend at Finali Mondiali Ferrari 2020, which is taking place at the Marco Simoncelli Misano World Circuit in Italy. As expected, it debuts on Pirelli tyres, in this instance the Pirelli P Zero DHE.
The coronavirus outbreak has affected many industries, but the automotive industry is among the hardest hit. After carmakers stopped production and dealerships closed showrooms amid Covid-19 lockdown, global car sales slumped worse than ever before. However, the luxury car market was generally less affected by the financial downturn caused by the coronavirus pandemic. According to data presented by StockApps.com, the market capitalisation of the world’s most valuable car company, Tesla, hit over $460bn this week, almost seven times more than Ferrari, Porsche and Aston Martin combined.
Pirelli has presented the tyre that will equip the new Ferrari 488 Challenge Evo from the 2020 season onwards in all four Ferrari Challenge championships. The tyre is the Pirelli P Zero DHA, the product of some seven months of close collaboration between Pirelli and Ferrari engineers. The P Zero DHA is available in size 275/675-19 at the front and 315/705-19 at the rear.
The new Ferrari Challenge UK has held a prologue test at Brands Hatch ahead of its first ever season. 20 Ferrari 488 Challenge cars in action on the Indy circuit at Brands Hatch, many of them being driven by their owners for the first time. The Ferrari Challenge UK is the first national championship to be operated by Ferrari, alongside its European, North American and Asia Pacific series: all with tyres supplied by Pirelli. The inaugural season features rounds at Brands Hatch, Snetterton, Croft and Silverstone.
At the same time released its Eagle F1 SuperSport range, which is unashamedly pitched at the ultra, ultra-high performance segment (UUHP). The range is comprised of three tyres for the three main sub-sections of the UUHP segment – the Eagle F1 SuperSport, the SuperSport R and the SuperSport RS.
Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.
The traditional collaboration between Pirelli and Ferrari continues with the development of bespoke P Zero tyres for the Maranello-based manufacturer’s Monza SP1 and SP2. The new Ferrari Monza models will wear Pirelli P Zero rubber in size 275/30 R21 at the front and 315/30 R21 at the back.
According to Bridgestone Corporation, its global investments in research and development are the highest in the industry – it invested more than £710 million in this area last year – and the company says they’ve paid off. As evidence, the tyre maker points to the more than 45 original equipment fitments it has landed on more than 15 vehicle models since the start of 2018. What’s more, over 60 additional fitments are expected to come by the end of this year.
Michelin has developed a new Pilot Sport Cup 2 K2 ultra-high performance tyre for Ferrari’s new 488 Pista supercar. The new model will run on 245/35 ZR20 (front) and 305/30 ZR20 (rear) sizes, with the tyre manufacturer’s latest generation road-legal track tyre co-developed specially with Ferrari.
Pirelli will supply a record number of tyres this weekend in Daytona, for the first Ferrari World Finals held in USA. The event, which brings together the European, North American and Asia Pacific editions of the Ferrari Challenge to elect a champion of champions, has previously taken place in Italy and Abu Dhabi. Pirelli adds that it has provided 15,000 tyres across this year’s 18 Ferrari Challenge events on nearly 700 cars on three continents. The World Finals comprises a series of races in equal Ferrari 458 Challenge Evos, and will mark the biggest presence Pirelli has ever had in the competition, with 5,382 tyres being supplied. As well as the Ferrari Challenge cars, there will be an appearance from Ferrari’s Formula One stars and a display of both historic and modern F1 cars.