A close technical collaboration – Michelin and the Ferrari 458 Speciale
When outlaying a six-figure sum to buy a car, buyers look for more than an off-the-peg product. For this reason, in January 2012 Ferrari launched its ‘Tailor Made’ personalisation programme that enables purchasers to create a truly bespoke car. Under this programme, the Ferrari Styling Centre researches the utility of numerous materials, including those not typically seen in automotive applications. It then offers exterior livery and interior trim combinations that cater for virtually every taste. So regardless of whether a buyer wants leather, teak, carbon fibre, pinstriping or even denim with their new Ferrari, the Italian car maker can accommodate their wishes.