Goodyear’s $2.5 billion-dollar acquisition of Cooper is the biggest tyre industry news story of 2021 so far (click here for detailed analysis of the deal itself, or if you are a logged-in subscriber read all our articles in the e-paper above). But takeovers – especially those this big – are seldom easy. A large portion of the motivation behind the acquisition is to bolster Goodyear’s position in the high-value 4×4 and SUV tyre segments. So, with this in mind, what kind of terrain is the deal likely to encounter as the two companies make their way towards integration and what might it mean for Cooper, Avon and the Melksham manufacturing operation?
Tyres & Accessories presents a special 12-page supplement detailing the story of the acquisition so far, including reaction and analysis from a wide range of sources. To access this special, back issues of Tyres & Accessories, and our entire news archive of 45,000 articles on Tyrepress, subscribe now.