Andrew is an editor for WhatTyre, Tyrepress, and Tyres & Accessories magazine. He has more than a decade of experience in editing, writing, and journalism.
Alongside the deal to extend its 1000 Miglia support, Apollo Tyres has confirmed that former Formula 1 star and three-time grand prix winner Giancarlo Fisichella will continue as Vredestein brand ambassador until at least August 2026. Fisichella started his ambassadorial role in 2024, and has contributed to the testing and development of high-performance Vredestein tyres, including the award-winning Ultrac Pro.
Apollo Tyres will support the 1000 Miglia classic car rally in Italy until at least 2027 when the event celebrates its centenary year. Promoting its flagship European tyre brand, Vredestein, Apollo will supply vintage tyres from its Vredestein Classic tyre range, one of the most diverse on the market, as well as receiving branding support at the 1000 Miglia and Coppa delle Alpi and the 1000 Miglia Experience Italy.
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Thanks to what it describes as “strong demand”, Apollo Tyres introduced 54 new size options for its acclaimed Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) summer tyre range in 2025. Engineered for hypercars, sports cars and high-performance saloons and SUVs, the tyre has gained recognition for its performance in this year’s tyre test season, becoming a “best buy”, according to leading Belgian consumer rights and product review organisation Testaankoop. Now available, the new size options are suitable for wheel rims from 18 to 22 inches. Existing Ultrac Pro options take the size range up to fitments as large as 24 inches.
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Yokohama is taking inspiration from its racetrack activities for its road range, as a supplier to many national championships around the world. The manufacturer’s tyres are selected as the control tyre by some of the UK’s most exciting motorsport series, including for the first time ever, the 2025 Time Attack Championship.
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UK tyre safety charity TyreSafe has welcomed the Society of Motor Manufacturers and Traders’ (SMMT) announcement on self-driving vehicles, while cautioning stakeholders that well-maintained tyres are a “foundational” necessity for the proper functioning of all Advanced Driver Assistance Systems (ADAS) and fully autonomous transportation. The SMMT has highlighted Britain’s fast-lane position for self-driving vehicles, acknowledging the profound potential this technology holds for enhancing road safety and reducing collisions.
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Road safety organisation TyreSafe held its annual briefing and awards day at the National Motorcycle Museum near Birmingham on 10 June 2025. Hosting nearly 200 delegates from within the tyre sector as well as the recently expanded group of supporters and partners from the road safety community that have joined the organisation over the past few years, speakers at the conference focused on the theme of ‘Stronger in Partnership’, demonstrating how various collaborative approaches can yield more effective results in furthering the agenda for safer tyres. The day, which was expanded in size with a much larger suite hosting more delegates than ever, consisted of a broad range of speakers tackling tyre safety from myriad viewpoints over the course of three sessions. The briefing, which comprised a full day of speakers from a very wide pool of road safety stakeholders, emphasised the need to work with partners to “build our case for action”, in TyreSafe chair Stuart Lovatt’s words.
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TyreSafe announced the recipients of its 2025 Awards, recognising 13 outstanding contributions to tyre safety across enforcement, education, innovation, retail, community engagement, and industry leadership. The awards were presented during TyreSafe’s annual briefing. The event featured a full agenda of expert speakers who explored how tyre safety fits into the wider road safety conversation—and emphasised that championing tyre safety is most effective when we speak with one voice, from national authorities to grassroots initiatives and the retail sector.
The Volkswagen Group selected the Vredestein Wintrac Pro high performance winter tyre as original equipment (OE) for its Tiguan SUV in Europe. Apollo Tyres will supply the award-winning Vredestein Wintrac Pro in size 215/65 R17 99H for fitment on Tiguan models rolling off the Group’s production line in Wolfsburg, Germany. This is the latest in a series of OE supply agreements that Apollo Tyres has secured with major car manufacturers, strengthening the Netherlands-based tyre brand’s position within the European OE segment. Wintrac Pro tyres will also be available on the replacement market.
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Nexen has also announced the selection of its premium all-season N’fera Supreme S as original equipment (OE) for Kia’s first electric sedan, the EV4.
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Despite the UK’s ongoing cost-of-living crisis, the desire for enhanced driving performance hasn’t diminished. Motorists are on the lookout for affordable, high-performance tyres that can deliver exceptional grip, control and responsiveness – without breaking the bank. For these drivers, the challenge lies in finding a high-performance tyre that delivers these benefits at a competitive price point.
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Nexen Tire has won the Product Design category at the 2025 Red Dot Design Awards for its performance winter tyre, the Winguard Sport 3. The Winguard Sport 3 impressed judges with its performance-driven design that was tailored for extreme winter conditions. Inspired by the shape of bird wings, the V-shaped tread pattern enhances traction and steering control on snowy roads. A specially formulated compound ensures flexibility even at low temperatures, maintaining grip and delivering reliable performance in harsh winter climates.
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Hankook won a Product Design category award at the German Red Dot Design Award 2025 for its WeatherFlex GT all-season performance tyre. At the awards, the tyre stood out for its nature-inspired design, featuring an asymmetric tread pattern modelled after broadleaf leaves and kerfs inspired by conifer needles. This biomimetic design enables a well-balanced driving experience across dry, wet, and snowy roads, enhancing overall driving stability and safety.
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When it comes to high-performance tyres, premium tyre manufacturer Hankook offers a cutting-edge range of innovative, high-tech options designed to excel across various driving conditions. Notable for its globally proven technology, the Ventus S1 Evo Z is Hankook’s flagship UUHP (Ultra-Ultra-High-Performance) tyre, specifically optimised for highly demanding sports cars that require exceptional grip and cornering precision, without compromising on durability and safety.
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Davanti Tyres has expanded its range of affordable yet high-quality UHP tyres with a new flagship, topping a range that has been expanding for more than a decade. Davanti says its product lineup has been assembled to meet the evolving needs of its customers. As a proud partner of the AIA (Autódromo Internacional do Algarve) Racing School in Portugal, during testing, Davanti’s UHP tyres are pushed to the limit on the track at speeds of more than 250 km/h.
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Kumho Tyre says it is “raising the bar” with its new generation of ultra-high-performance (UHP) products. The recently launched Ecsta Sport and Ecsta Sport S are engineered to deliver speed, but also stability, confidence and premium-level grip across a wide range of powerful vehicles. Kumho’s UHP line-up combines cutting-edge compound technology with exceptional design to meet the growing demands of discerning drivers, and the tyres are already gaining praise from industry testers and enthusiasts alike.
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