Motorsport
MWheels becomes key sponsor, wheel supplier of BTRC’s Team Oliver Racing
MWheels has become a key sponsor of British Truck Racing Championship (BTRC) contenders Team Oliver Racing, supplying Xlite forged aluminium wheels for both 2018 racing trucks and all the teams transporter vehicles. The agreement, which will see the Xlite and Xbrite brands feature prominently throughout the series, will also support an assortment of client and media marketing initiatives.
Colin Turkington in emotional BTCC win at Oulton Park
TerraClean ambassador Colin Turkington sealed an emotional win at the 2018 Dunlop MSA British Touring Car Championship on Sunday, taking a commanding race two victory at Oulton Park. Turkington dedicated the win to his mother, who passed away last week.
Motorsport helps to keep Avon innovating
Avon Tyres’ Motorsport division is also using its knowledge from race programmes to develop its high performance car tyres. Its partnership with competitive Caterham championships has spanned more than 25 years and is still going strong. This year the brand retained the title sponsorship of the Roadsport Championship, which is for drivers fresh from the Caterham Academy starter series. This grassroots sport is what underpins Avon’s “arrive and drive” ethos – transferring its expertise and development from the production of race tyres to passenger car products that are track-ready.
Cooper’s rallycross supply increases global awareness of UHP products
Cooper Tire’s involvement in rallycross as official tyre supplier and sponsor of the FIA World Rallycross Championship over the past four years is helping it to improve its European exposure as a supplier of high performance tyres, the manufacturer states. It describes the expertise it gains from the series as a critical part of its ability to produce tyres that can be pushed to the toughest of limits, but the growing popularity of the series, including dedicated coverage up 550 per cent compared to 2013 and reaching younger audiences via mixed media coverage, also provides a hotbed for Cooper to display its performance credentials to new audiences across the globe.
Toyo Tires leads Midlands sponsorship rush for MotoFest Coventry 2018
A quartet of Midlands based firms gave their backing to MotoFest Coventry 2018 by signing up as sponsors, including a new sprint circuit sponsor. First up on the roll call of Midlands based sponsors for 2018 was Toyo Tires, which has its UK head office in Rushden, unveiled as the new sponsor for the long track sprint circuit. Organisers said after this year’s festival that the MotoFest was the biggest and best ever after record-breaking crowds poured into the city to enjoy the first ever competitive motorsports staged at the event. Visitor numbers are thought to have topped last year’s high of 130,000.
Bridgestone sponsors Apico 2-Stroke Festival
Bridgestone is ramping up its association in motocross after agreeing to become a main sponsor of the 2018 Apico 2-Stroke Festival. The event, which debuted on the motocross calendar for the first time last year, will feature three separate rounds in at different locations across the UK.
Dunlop shares Isle of Man TT tyre design secrets
The first week of June is Isle of Man TT time, and Dunlop says it focused on three areas – safety, stability and performance – in order to address the event’s unique challenges.
Lloyd extends TCR UK championship lead
Daniel Lloyd secured his sixth consecutive victory in the new Yokohama-backed TCR UK series at Brands Hatch this weekend, extending his championship lead to 99 points.
Automechanika Birmingham spotlight on innovation, featuring forums and seminars
Automechanika has said that innovation will be at the forefront of its agenda for Automechanika Birmingham when the doors open on the three-day show tomorrow. Among the initiatives set up to drive this year’s event will be a raft of keynote presentations, panels, forums and seminars to draw, inspire and motivate visitors attending the industry’s three-day showcase on 5-7 June.
Cooper unveils World RX-Edition Zeon CS8 UHP tyre
Cooper Tire Europe launched a limited edition Cooper Zeon CS8 ahead of the Cooper Tires World RX of Great Britain at Silverstone. As the official tyre supplier and associate partner to World RX, Cooper was also the title sponsor of the new Silverstone round. The Northamptonshire track hosted World RX as part of the Speedmachine festival on 25-27 May.
A colour for every country – P Zero Colour Edition at Ferrari Challenge
Pirelli is bringing a splash of colour to the Ferrari Challenge. The safety car used in the single-marque championship will be fitted with P Zero Color Edition tyres, with a different colour used for each country where a round takes place.
F1, World RX stars to join Cooper Tire at The Tire Cologne
Cooper Tire Europe will host Formula One star and ultra-high performance ambassador, David Coulthard, and rallycross world champion Petter Solberg alongside its full range of products at The Tire Cologne exhibition (29 May-1 June).
Guy Martin, Peter Boast take podium on Avon tyres at Endurance Legends
Road racing legend Guy Martin and former British and European flat track champion Peter Boast took second place at the 12-13 May Endurance Legends event on Avon tyres. Racing a 1981 Suzuki GSX-R1100 XR69, Martin and Boast battled it out against 50 of the world’s top classic endurance race teams at Donington Park.
Yokohama-backed TCR UK race series heads to Scotland
Following the opening round at Silverstone in April, the Yokohama-supported TCR UK race series heads north for its Scottish debut this coming weekend. Twelve cars have been confirmed for the series’ first visit to Knockhill circuit in Fife. The series aims to offer an emphasis on close racing and excitement for spectators.
Dunlop ready for ‘extreme demands’ of the 24h Nürburgring race
The 24h race at the Nürburgring is billed as the biggest race in the world, with 151 vehicles and more than 500 drivers taking part. Dunlop is equipping numerous professional and ambitious customer teams for the race on 12 - 13 May. They will compete on a 25.4-kilometre combination of the Grand Prix course and the Nordschleife. This year, the tyre brand says it is “on the mission to defend” its 2017 title. Dunlop and Audi achieved overall victory last year, setting a record-breaking distance of 4,009.7 kilometres.