Kumho: We aim to become a ‘major brand’ in Europe
Although the Covid pandemic was a tough time, Namwha Cho says Kumho “could return to normal” in the second half of last year (Photo: BBC StoryWorks)
Kumho Tire Europe has a vision to “grow into a major brand,” shares Namhwa Cho. Speaking with the CEO Edit, a show presented outside the UK by BBC StoryWorks, the Kumho Tire Europe president spoke about the tyre maker’s aspirations as well as its experiences during the pandemic and plans to capitalise on mobility megatrends.
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