Kwik-Fit Gains Presidential Support in Viral Video

Tyre change by Presidential decree… the man in America’s top job pauses from world affairs to discuss a topic of true importance. Of course, it’s just a bit of fun from Kwik-Fit, but the viral film of President Obama does deliver a message worth listening to. The viral video, titled “Obama calls for tyre change”, was produced by advertising agency DDB London.

The 42 second long video premiered at Kwik-Fit’s annual general meeting, and now is available to a wider audience courtesy of YouTube. The video employs spliced clips from Obama’s speeches to portray the President endorsing the fast fit chain. In the “words” of President Obama, the video states that “citizens should have the right to access free regular tyre inspections, or if required we must ask for change. Tyre change.”