UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up, which allows motorists to get quick online quotes and book pre-vetted mechanics, has secured £1 million worth of commercial airtime across the broadcaster’s network of channels. ClickMechanic’s real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price.
What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers.
The advert – which debuts on 30 December – is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.
The UK tyre trade may have to contend with Brexit and cuts within the automotive sector, but at least the army isn’t taking potshots at us. Spare a thought for our counterparts in Germany, who of late have found themselves in the crosshairs of their country’s defence forces.
The German oil and additive specialist Liqui Moly has signed an advertising deal with Formula 1. It will advertise on the race track at eleven races, one of a few select brands. “We hope that out of the more than one billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at Liqui Moly and purchase our products,” explains CEO Ernst Prost. Formula 1 is not new to the lubricant brand; Liqui Moly was involved with Team Jordan in the 2000s.
A new guide for dealers has been created by the Independent Motor Dealers Association to spread best practice for the advertising of ex-daily rental and ex-fleet vehicles. The six-page document has been written with the help and support of the Advertising Standards Authority (ASA), which created consternation among dealers when the ASA upheld an appeal hearing by a consumer concerning two Alfa Romeo Giuliettas.
Avon Tyres will showcase its three main product lines – passenger car, motorcycle and motorsport tyres – at this month’s The Tire Cologne. The latest and most innovative from the Avon range will be displayed on stand C-070, Hall 6, together with the British brand’s new style and completely redesigned website.
Worn tyres find use in many applications – they may serve as playground swings or as fenders on a wharf. They’re often invisible in plain sight, however Nokian Tyres intends to take advantage of their ubiquity. The tyre maker has placed tyre safety information on repurposed old tyres all around its home market of Finland.
Data from Quantcast suggests the automotive sector is still creating advertising campaigns focussed heavily on concepts that appeal to men, despite rising purchasing power among women.
UK government data shows that car ownership among women increased 75 per cent in the 20 years up to 2014. However Quantcast found that the most engaging themes for female audiences, including ‘togetherness’ and ‘adventure’, appeared in less than one percent of adverts.
Best practice guidelines covering how to handle the recent Advertising Standards Authority ruling on previous business use cars will form the core of the next meeting of the Vehicle Remarketing Association. Taking place on 22 March at CD Auction Group in Corby, it will include a detailed presentation on the subject by Jonathan Butler of leading legal firm, Geldards, as well as member reports of how they are managing the issue.
A new Alliance Tire Group (ATG) advertising campaign is being rolled out for the Galaxy brand in European markets, and the off-road tyre specialist says the campaign serves as a signal that is investing in the construction and material handling segments. The advertisements draw inspiration from nature, comparing the strengths of particular animals with those of Galaxy tyres.
African freestyle footballer Iya Traoré may be drawing crowds to the BKT stand at Agritechnica, however the off-road tyre specialist considers the true stars of its exhibition space to be two recent arrivals in its agricultural portfolio. One of these is displayed fitted to a full-sized plexiglass tractor weighing one and a half tonnes.
Turkish battery manufacturer Mutlu Battery has called upon the services of an unlikely team to promote its range. Thanks to a partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, the DC Justice League Super Heroes have been tasked with representing Mutlu as part of a new marketing campaign.
Zenises has launched a new advertising campaign designed to “provoke the reader into reacting and thinking deeper about business,” according to CEO Harjeev Kandhari. Based on the in vogue concept of “disruptive thinking,” the campaign will feature a variety of abstract creative artworks rolled out over the coming months.