Tag: advertising
Tyre trade returns fire after attack from German army
The UK tyre trade may have to contend with Brexit and cuts within the automotive sector, but at least the army isn’t taking potshots at us. Spare a thought for our counterparts in Germany, who of late have found themselves in the crosshairs of their country’s defence forces.
Falken and Micheldever extend regional advertising
Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.
Liqui Moly enters Formula 1 advertising deal
The German oil and additive specialist Liqui Moly has signed an advertising deal with Formula 1. It will advertise on the race track at eleven races, one of a few select brands. “We hope that out of the more than one billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at Liqui Moly and purchase our products,” explains CEO Ernst Prost. Formula 1 is not new to the lubricant brand; Liqui Moly was involved with Team Jordan in the 2000s.
Wanda Boto Tyre advertising on NASDAQ screen in Times Square
In September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square in New York, USA.
Avon Tyres at The Tire Cologne: new brand style, new website
Avon Tyres will showcase its three main product lines – passenger car, motorcycle and motorsport tyres – at this month’s The Tire Cologne. The latest and most innovative from the Avon range will be displayed on stand C-070, Hall 6, together with the British brand’s new style and completely redesigned website.
Nokian Tyres recruits worn rubber for tyre safety, SnapSkan message
Worn tyres find use in many applications – they may serve as playground swings or as fenders on a wharf. They’re often invisible in plain sight, however Nokian Tyres intends to take advantage of their ubiquity. The tyre maker has placed tyre safety information on repurposed old tyres all around its home market of Finland.
Automotive brands failing to engage female audiences
Data from Quantcast suggests the automotive sector is still creating advertising campaigns focussed heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 per cent in the 20 years up to 2014. However Quantcast found that the most engaging themes for female audiences, including ‘togetherness’ and ‘adventure’, appeared in less than one percent of adverts.
ATG launches European advertising campaign for Galaxy brand
A new Alliance Tire Group (ATG) advertising campaign is being rolled out for the Galaxy brand in European markets, and the off-road tyre specialist says the campaign serves as a signal that is investing in the construction and material handling segments. The advertisements draw inspiration from nature, comparing the strengths of particular animals with those of Galaxy tyres.
BKT presents latest products, new ad campaign
African freestyle footballer Iya Traoré may be drawing crowds to the BKT stand at Agritechnica, however the off-road tyre specialist considers the true stars of its exhibition space to be two recent arrivals in its agricultural portfolio. One of these is displayed fitted to a full-sized plexiglass tractor weighing one and a half tonnes.
Heroes never run out of energy: Mutlu launches Justice League marketing campaign
Turkish battery manufacturer Mutlu Battery has called upon the services of an unlikely team to promote its range. Thanks to a partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, the DC Justice League Super Heroes have been tasked with representing Mutlu as part of a new marketing campaign.
Zenises launches ‘disruptive thinking’ campaign designed to ‘break the mould’
Zenises has launched a new advertising campaign designed to “provoke the reader into reacting and thinking deeper about business,” according to CEO Harjeev Kandhari. Based on the in vogue concept of “disruptive thinking,” the campaign will feature a variety of abstract creative artworks rolled out over the coming months.
Falken drifts into the world of art
Who needs paint when you’ve got Falken tyres? From behind the wheel of a 421-hp Ford Mustang, Falken test driver Michael Stenten has elevated drifting to an art form of an entirely different kind. The result of his efforts enjoyed their public debut earlier this month.
German technology substituting football: Continental launches new global campaign
When Continental began its engagement with the UEFA Champions League in 1995, the notion of a tyre maker sponsoring a football championship rather than a motorsport series was considered novel. Not so today – established and aspiring manufacturers alike have snapped up an abundance of club and series affiliations, and promote these with varying degrees of success. Football sponsorship has become ubiquitous within the tyre industry, and perhaps for this reason, Continental has decided to call it a day. The company has blown the fulltime whistle on its involvement with football, and as of this month begins a new global campaign that ties in with its ‘Vision Zero’ aspirations.