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You are here: Home1 / advertising

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Vredestein Pinza AT debuts in Times Square

International News, Product News
Vredestein

After launching the Vredestein brand across North America in September 2020, Apollo Tyres Ltd presented its new tyre on a Times Square billboard in New York, USA. According to the company, the new Vredestein Pinza AT features ‘Silent Groove’ multi-pitch technology for quieter operation “than competing all-terrain tyres”; a three-ply triplex casing for enhanced durability and protection against external damage; and a “severe snowflake marking”.

Read more

Related news:

  1. Wanda Boto Tyre advertising on NASDAQ screen in Times Square
  2. Advertising To Be Boosted By Michelin USA And Goodyear
  3. Conti Appoints New US PR & Communications Manager
  4. Interstate Expands Team
8th November 2021/by Chris

Westlake and Arisun billboards unveiled in four countries

Company News, International News
ZC Rubber

ZC Rubber, the world’s 9th largest tyre manufacturer, has unveiled large billboards in four famous in the United States, Australia, Thailand and Germany.

Read more

Related news:

  1. Chinese tyre makers off-shoring in Southeast Asia
  2. Wanda Boto Tyre advertising on NASDAQ screen in Times Square
  3. Toyo Executives Officially Open European Office
  4. Over 170 Exhibitors Confirmed for Automechanika Thailand
16th December 2020/by Chris

Express Vehicle Contracts launches nationwide advertising campaign

UK News

Express Vehicle Contracts is celebrating the release of its first national advertising campaign hitting the airwaves. The advert is airing during September and October on the world’s biggest sports radio station, talkSPORT, the global audio partner of the Premier League.

Read more

Related news:

  1. Kwik-Fit Gains Presidential Support in Viral Video
  2. Halfords Autocentres and SMMT in advertising row
  3. ASA rules on Unipart ad
  4. Sailun Jinyu begins 2016/17 Premier League perimeter advertising programme
29th September 2020/by Andrew

UKTV invests £1 million in ClickMechanic

Company News, UK News

UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up, which allows motorists to get quick online quotes and book pre-vetted mechanics, has secured £1 million worth of commercial airtime across the broadcaster’s network of channels. ClickMechanic’s real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price.

Read more

Related news:

  1. What Car?’s new TV ad
  2. National Tyres to Sell Tyres on eBay
  3. Toyota launches official parts and accessories eBay stores
  4. Top three hold positions in Tyrepress 2018 UK social media ranking
23rd January 2020/by Chris

What Car?’s new TV ad

UK News
WhatCar?

What Car? has launched a new television advert as part of its ongoing strategy to connect Britain’s new car buyers to its growing network of trusted dealers.

The advert – which debuts on 30 December – is What Car?’s first-ever television campaign and forms part of a larger media rollout that also includes paid social content, display and print advertising throughout the first three months of 2020.

Read more

Related news:

  1. UKTV invests £1 million in ClickMechanic
  2. Poor Telephone Skills Hand eTailers Opportunity
  3. Toyota launches official parts and accessories eBay stores
  4. Michelin most searched tyre brand on Google in Europe
19th December 2019/by Chris

Tyre trade returns fire after attack from German army

International News

The UK tyre trade may have to contend with Brexit and cuts within the automotive sector, but at least the army isn’t taking potshots at us. Spare a thought for our counterparts in Germany, who of late have found themselves in the crosshairs of their country’s defence forces.

Read more

Related news:

  1. Falken drifts into the world of art
  2. Kwik-Fit Gains Presidential Support in Viral Video
  3. This is how to sell a car
  4. Germans see swastikas in SUV rims
25th June 2019/by Stephen

Falken and Micheldever extend regional advertising

UK News

Falken Tyre and Micheldever Tyre Services have extended a regional advertising campaign to bolster UK awareness of the Falken brand.

Read more

Related news:

  1. Micheldever makes Falken Supplier of the Year
  2. Falken Tyre partners with Rugby Super League
  3. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  4. Micheldever management comment on Sumitomo sale
22nd March 2019/by Chris

Liqui Moly enters Formula 1 advertising deal

Company News

The German oil and additive specialist Liqui Moly has signed an advertising deal with Formula 1. It will advertise on the race track at eleven races, one of a few select brands. “We hope that out of the more than one billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at Liqui Moly and purchase our products,” explains CEO Ernst Prost. Formula 1 is not new to the lubricant brand; Liqui Moly was involved with Team Jordan in the 2000s.

Read more

Related news:

  1. Liqui Moly sets new sales record in October
  2. Liqui Moly: record turnover, but lower growth
  3. Liqui Moly set for record year following ‘best ever’ month
  4. Liqui Moly to become official ADI supplier
11th February 2019/by Andrew

Wanda Boto Tyre advertising on NASDAQ screen in Times Square

Company News, International News

In September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square in New York, USA.

Read more

Related news:

  1. Advertising To Be Boosted By Michelin USA And Goodyear
  2. Yokohama Launches New Ads in US
  3. Interstate Expands Team
  4. Cooper Names Two New North American Ad and PR Agencies
12th December 2018/by Chris

IMDA works with Advertising Standards Authority to create new guide for dealers

Company News, UK News

A new guide for dealers has been created by the Independent Motor Dealers Association to spread best practice for the advertising of ex-daily rental and ex-fleet vehicles. The six-page document has been written with the help and support of the Advertising Standards Authority (ASA), which created consternation among dealers when the ASA upheld an appeal hearing by a consumer concerning two Alfa Romeo Giuliettas.

Read more

Related news:

  1. Car sales figures represent ‘encouraging trend’ – NFDA
  2. Michelin Man in the Running
  3. Vredestein launches Europe-wide billboard campaign
  4. Halfords Autocentres and SMMT in advertising row
5th July 2018/by Andrew

Avon Tyres at The Tire Cologne: new brand style, new website

Company News

Avon Tyres will showcase its three main product lines – passenger car, motorcycle and motorsport tyres – at this month’s The Tire Cologne. The latest and most innovative from the Avon range will be displayed on stand C-070, Hall 6, together with the British brand’s new style and completely redesigned website.

Read more

Related news:

  1. Avon Tyres hosts Aston Martin club in Melksham
  2. Avon Tyres to support Leicestershire & Rutland Blood Bikes
  3. New product and motorsport guests: Cooper Tire at The Tire Cologne
  4. Avon introduces AX7 for crossovers and SUVs
18th May 2018/by Stephen

Nokian Tyres recruits worn rubber for tyre safety, SnapSkan message

International News

Worn tyres find use in many applications – they may serve as playground swings or as fenders on a wharf. They’re often invisible in plain sight, however Nokian Tyres intends to take advantage of their ubiquity. The tyre maker has placed tyre safety information on repurposed old tyres all around its home market of Finland.

Read more

Related news:

  1. Nokian Tyres: SnapSkan shows dangerously low tread on more than 1 in 10 cars
  2. Court confirms sentences for misappropriation of Nokian Tyres’ business secrets
  3. A million tyre selfies with SnapSkan
  4. Nokian to expand Vianor Industrial network
17th May 2018/by Stephen

Automotive brands failing to engage female audiences

UK News

Data from Quantcast suggests the automotive sector is still creating advertising campaigns focussed heavily on concepts that appeal to men, despite rising purchasing power among women.

UK government data shows that car ownership among women increased 75 per cent in the 20 years up to 2014. However Quantcast found that the most engaging themes for female audiences, including ‘togetherness’ and ‘adventure’, appeared in less than one percent of adverts.

Read more

Related news:

  1. TerraClean takes to TV
  2. Falken and Micheldever extend regional advertising
  3. What Car?’s new TV ad
  4. UKTV invests £1 million in ClickMechanic
21st March 2018/by Chris

Best practice guidelines on ASA ruling to be discussed at next VRA meeting

Legislation, UK News

Best practice guidelines covering how to handle the recent Advertising Standards Authority ruling on previous business use cars will form the core of the next meeting of the Vehicle Remarketing Association. Taking place on 22 March at CD Auction Group in Corby, it will include a detailed presentation on the subject by Jonathan Butler of leading legal firm, Geldards, as well as member reports of how they are managing the issue.

Read more

Related news:

  1. Fuel mix to become more important remarketing issue in 2018, says VRA
  2. Used car dealers should prepare for diesel-petrol shift in two years’ time, says VRA
  3. Petrol car oversupply possible in the used market in the medium term, says VRA
  4. Pre-registrations are back, VRA told at July member meeting
6th March 2018/by Andrew

ATG launches European advertising campaign for Galaxy brand

Company News

A new Alliance Tire Group (ATG) advertising campaign is being rolled out for the Galaxy brand in European markets, and the off-road tyre specialist says the campaign serves as a signal that is investing in the construction and material handling segments. The advertisements draw inspiration from nature, comparing the strengths of particular animals with those of Galaxy tyres.

Read more

Related news:

  1. Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities
  2. New ATG website
  3. Europa Tyres main UK distributor for ATG’s Galaxy brand
  4. 5-year warranty for Galaxy solid tyres
1st February 2018/by Stephen
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