Liqui Moly enters Formula 1 advertising deal

11th February 2019 | 0 Comments
 
Liqui Moly enters Formula 1 advertising deal
(l-r) Peter Baumann (marketing director), Ernst Prost (CEO) and Günter Hiermaier (sales director and second CEO)

The German oil and additive specialist Liqui Moly has signed an advertising deal with Formula 1. It will advertise on the race track at eleven races, one of a few select brands. “We hope that out of the more than one billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at Liqui Moly and purchase our products,” explains CEO Ernst Prost. Formula 1 is not new to the lubricant brand; Liqui Moly was involved with Team Jordan in the 2000s.

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