Goodyear has reportedly entered the automotive lubricants segment in India. Goodyear is collaborating with Assurance International, a part of Satya Group, in the venture which focuses on a new line of engine oils that are designed to complement Goodyear’s tyre product portfolio. According to local news sources, the product line includes “greases, brake fluid, transmission oil, tractor oil, diesel exhaust fluid, gear oil and hydraulic oils”.
Exol has announced the launch of its new website www.exol-lubricants.com. Fully optimised and mobile responsive, the site features a responsive layout and simplified navigational structure, which will also be multi-lingual for the company’s growing export client base, boosting its global appeal.
The German oil and additive specialist Liqui Moly has signed an advertising deal with Formula 1. It will advertise on the race track at eleven races, one of a few select brands. “We hope that out of the more than one billion viewers who follow this spectacle on television all over the world every year, it may occur to some of them to take a closer look at Liqui Moly and purchase our products,” explains CEO Ernst Prost. Formula 1 is not new to the lubricant brand; Liqui Moly was involved with Team Jordan in the 2000s.
Exol, the UK’s leading independent lubricants company, has won the award for ‘CV Supplier of Excellence’ at the prestigious IAAF (Independent Automotive Aftermarket Federation) Annual Award Ceremony 2018 held at the DoubleTree by Hilton, Milton Keynes on 6 December.
Exol has announced that one of its lubricants has recently received formal acknowledgement from Scania. Exol Taurus Euro FE Plus in SAE 5W-30 complies with Scania specification LDF-4, and forms part of its lubricants range, covering heavy duty vehicle applications.
The UK’s biggest independent lubricants company, Exol has begun its largest ever rebranding process. Customers are starting to see the new branding on a number of Exol ranges, many of which have been trademarked and have their own brand identity. The new look also includes a substantial product re-design of its one and five litre small pack range, which features new bottles and containers with Exol’s logo embossed on to the packaging.
Andrew Page and Castrol have entered into a partnership to supply the lubricant company’s latest GTX range. The garage supplies distributor said the move is designed to “catapult the brand back into the UK’s independent workshop aftermarket.” Castrol is marking the 50th anniversary of its GTX brand in 2018.
Total Lubrifiants and Nissan are extending their strategic partnership in Europe for the twelfth consecutive year. The two companies continue to provide highly efficient products and services every day, and the partnership is a sign of their solid commitment, especially on the technological front.
The longstanding collaboration between German oil manufacturer Liqui Moly and several partners of Autodistribution International (ADI) has now resulted in an official cooperation agreement being concluded with the umbrella organization. Both sides expect a significant boost in sales as a result. “We look forward to multiplying our success with ADI,” says Salvatore Coniglio, deputy export manager with Liqui Moly.
Total Lubrifiants, a world leader in lubricants, and Temot, a global automotive parts and accessories purchasing company, announce a new partnership agreement. This three-year strategic partnership began on 2017 and will enable customers around the world to benefit from Total’s broadest and most powerful range of lubricants available today.
Motul and McLaren GT have followed up a successful association with McLaren GT customer race team Garage 59 in 2016, with a newly announced partnership making Motul the approved lubricant supplier of McLaren GT and its customer teams.
Zenises will display its expanded operations, encompassing automotive batteries and lubricants as well as a multi-brand tyre portfolio, at Autopromotec (Hall 15 Stand B6). The company said it had engaged with its European partners to understand and satisfy their business requirements.
German motor oil and additive manufacturer Liqui Moly has already achieved a record year having closed November with its highest ever monthly sales (45.5 million euros), and growth of 20 per cent over the previous month. Achieving 453 million euros for the first eleven months of the year, the company states that it has “significantly exceeded” its prior-year sales.