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You are here: Home1 / Liqui Moly

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Liqui Moly renews Formula 1 sponsorship for 2023 season

Motorsport
Liqui Moly

German motor oil manufacturer Liqui Moly has signed a one-year contract with the Formula 1 racing series. This means that the company will be sponsoring the series for the fifth consecutive year. The new contract, means Liqui Moly will be an “Official Partner” of Formula 1 for the 2023 season, with trackside signage, both physical and virtual, bearing the brand name on display worldwide at 18 of 23 races this year. “Formula 1 is the pinnacle of motorsport in terms of international character and publicity”, says Günter Hiermaier, managing director of Liqui Moly.

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Related news:

  1. Liqui Moly to support Yamaha in the Superbike World Championship
  2. Liqui Moly sponsors 2017 IIHF Ice Hockey World Championship
  3. Liqui Moly partners up with the Chicago Bulls
  4. Liqui Moly enters Formula 1 advertising deal
7th March 2023/by Peter Gardner

Liqui Moly 2022 turnover up 10% to 800m euro

Company News
Liqui Moly managing director duo Günter Hiermaier and Dr Uli WellerLiqui Moly

Motor oil and additive manufacturer Liqui Moly has reached its annual target and remains on a stable growth course. The company was able to compensate for the loss of the Russian market and the generally difficult situation on the global market through its strategy and quick action. Managing director Günter Hiermaier is very satisfied: “Achieving such a sales result in these times is proof that both our team spirit is right and our products are in great demand worldwide.”

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Related news:

  1. Liqui Moly: record turnover, but lower growth
  2. New Oil Guide by Liqui Moly provides clarity
  3. Liqui Moly sets new sales record in October
  4. Liqui Moly enters Formula 1 advertising deal
25th January 2023/by Peter Gardner

Debbie Barnes appointed UK MD for Liqui Moly

Career Tracks
Debbie Barnes, managing director Liqui Moly UKLiqui Moly

Debbie Barnes has been promoted to managing director of Liqui Moly’s UK subsidiary, responsible for national operations. She intends to continue the successful development of the lubricant company in the United Kingdom. Barnes has been part of the Liqui Moly team for seven years and was most recently regional sales manager and national key account manager at Liqui Moly UK. In her new position as managing director, she is now responsible for the operational business of the Liqui Moly subsidiary. She strengthens the management team, which has included Dr Uli Weller, managing director of the parent company, and Salvatore Coniglio, Liqui Moly export director, since the company was founded.

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  1. Bridgestone UK Receives Award from European CEO
  2. ETEL announces senior promotions, new management team
  3. Hankook promotes Brett Emerson to UK managing director
  4. Ernst Prost to stand down as Liqui Moly CEO
24th January 2023/by Peter Gardner

Liqui Moly names Dr Uli Weller as joint MD

Career Tracks, Company News, International News

Liqui Moly’s long-standing commercial director, Dr. Uli Weller, has been appointed joint managing director of the company, alongside Günter Hiermaier. Dr Weller will become the second managing director of the group of companies at the start of 2023.

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Related news:

  1. Meritor names Chris Villavarayan as EVP and COO
  2. Bickers appoints new area sales manager for Scotland and Northern England
  3. Hella promotes McGreevy
  4. Liqui Moly turnover up 20 per cent
29th November 2022/by Peter Gardner

Liqui Moly develops oil for kart racing

Motorsport, Product News
Liqui Moly

Kart racing is considered to be an excellent training ground for young racing drivers. Some of the best drivers in the world earned their first sporting stripes on the go-kart. Liqui Moly has developed 2T Motor Oil Race Tec for top performance in two-stroke engines. The new oil has been approved by the FIA for use in karting.

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Related news:

  1. Liqui Moly becomes title sponsor of the MotoGP race in Teruel, Spain
  2. ‘Nobody will be laid off – if need be I’ll waive my salary’ – Liqui Moly MD
  3. Liqui Moly profits halved in 2020  
  4. Liqui Moly turnover up 20 per cent
25th April 2022/by Andrew

Liqui Moly establishes UK subsidiary

Company News, UK News
Liqui Moly

The oil and additive specialist Liqui Moly has now established the subsidiary Liqui Moly UK. “This will enable us to better exploit the potential offered by the British market,” says Salvatore Coniglio, Export Manager at Liqui Moly.

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  1. Liqui Moly to become official ADI supplier
  2. Liqui Moly: record turnover, but lower growth
  3. ‘Nobody will be laid off – if need be I’ll waive my salary’ – Liqui Moly MD
  4. Liqui Moly profits halved in 2020  
2nd March 2022/by Peter Gardner

Ernst Prost says goodbye with 1,000 gifts to workforce

Career Tracks, Company News

Simply retiring quietly would not be in keeping with the style of Liqui Moly’s Managing Director Ernst Prost, so in a typical gesture, on his last day at work, 22 February 2022, he gave each of his 1000 colleagues a gift.

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  1. ‘Nobody will be laid off – if need be I’ll waive my salary’ – Liqui Moly MD
  2. Ernst Prost to stand down as Liqui Moly CEO
  3. Liqui Moly enters Formula 1 advertising deal
  4. Liqui Moly remains loyal to MercedesCup
25th February 2022/by Peter Gardner

Liqui Moly turnover up 20 per cent

Company News

German oil and additive manufacturer Liqui Moly has boosted its turnover to 733 million euro, an increase of 20 per cent compared to 2020. “This is much more than we expected in view of the difficult year,” says Managing Director Ernst Prost. “It shows what is possible, despite the adverse circumstances.”

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  1. ‘Nobody will be laid off – if need be I’ll waive my salary’ – Liqui Moly MD
  2. Liqui Moly profits halved in 2020  
  3. Liqui Moly set for record year following ‘best ever’ month
  4. March was record month for Liqui Moly
24th January 2022/by Peter Gardner

Liqui Moly extends cooperation with Beta

Company News, Product News

The German oil and additive specialist Liqui Moly is continuing its collaboration with the Italian motorcycle manufacturer Betamotor. Since 2014, all new motorcycles have been delivered with oil from Liqui Moly. That will remain the case for the next three years. “This underlines our expertise in motorcycles and helps us to further expand this business area,” says Salvatore Coniglio, director export at Liqui Moly.

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Related news:

  1. Liqui Moly tops German best brand polls
  2. ‘Fast cars and beautiful women’ – Liqui Moly introduces 2019 calendar
  3. Profi Werkstatt readers make Liqui Moly most popular oil for commercial vehicles
  4. New Oil Guide by Liqui Moly provides clarity
13th December 2021/by Peter Gardner

Ernst Prost to stand down as Liqui Moly CEO

Career Tracks, Company News

Ernst Prost, CEO of German oil specialist supplier Liqui Moly, has announced that he will be leaving the company on 22nd February 2022; the date of his 65th birthday. Prost has been with the company for 31 years and, in an often-emotional open letter to colleagues, he says that “it feels as though I’m leaving my great love, knowing full well that I’ll miss her terribly.”

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  1. ‘Nobody will be laid off – if need be I’ll waive my salary’ – Liqui Moly MD
  2. Liqui Moly set for record year following ‘best ever’ month
  3. Liqui Moly – turnover and profits up, employees get bonus
  4. Liqui Moly sponsors 2020 IIHF Ice Hockey World Championship in Switzerland
12th July 2021/by Peter Gardner

Hyundai Motorsport names Liqui Moly as Customer Racing Official Supplier

Motorsport

Hyundai Motorsport has named Liqui Moly as an Official Supplier for the Customer Racing department’s race and rally projects. The German oil and additive specialist delivers more than 80 products to the Hyundai workshop in Alzenau (Germany). There, they are used to configure and prepare the vehicles.

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  1. Liqui Moly supports Hahn truck racing team
  2. LIQUI MOLY partners Turner Motorsport in IMSA series
  3. Liqui Moly sponsors Bathurst 12 hour endurance event
  4. Liqui Moly becomes title sponsor of the MotoGP race in Germany
1st June 2021/by Peter Gardner

Liqui Moly profits halved in 2020  

Company News

Liqui Moly’s turnover increased by 7.1 per cent to a record 611 million euro in 2020. The United Kingdom, where Liqui Moly more than doubled its sales, played a particularly important role in this. Given the devastating effects of the pandemic on the global economy and the decline in global consumption of oil and fuel, this is a great achievement. Revenue halved to 25 million euro – partly because the company invested almost 45 million euro in marketing measures during the crisis. In addition, more than 100 new employees were hired. This brings the total number of employees to 989 at the end of 2020.

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Related news:

  1. March was record month for Liqui Moly
  2. Liqui Moly sets new sales record in October
  3. Liqui Moly: record turnover, but lower growth
  4. Liqui Moly enters Formula 1 advertising deal
16th February 2021/by Peter Gardner

Liqui Moly becomes title sponsor of the MotoGP race in Germany

Motorsport
Liqui Moly

Liqui Moly has been represented in the MotoGP Motorcycle World Championship for eight years. It is now further expanding its commitment. The oil manufacturer will be title sponsor of the race in its home country, which is to be called the Liqui Moly Motorcycle Grand Prix of Germany. “This increases our brand visibility all over the world,” says Ernst Prost, managing director of Liqui Moly.

Read more

Related news:

  1. Liqui Moly to support Yamaha in the Superbike World Championship
  2. Liqui Moly becomes title sponsor of the MotoGP race in Teruel, Spain
  3. Liqui Moly remains loyal to MercedesCup
  4. Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
29th January 2021/by Peter Gardner

Liqui Moly to sponsor French handball league

International News

From the 2021-2022 season, Liqui Moly will be the main and name sponsor of Starligue, the highest handball league in France. The motor oil and additive specialist concluded a five-year contract with the LNH national handball league. “This will help us to become even more well-known in France in order to expand our distribution and significantly increase our sales,” says Ernst Prost, managing director of Liqui Moly.

Read more

Related news:

  1. Liqui Moly lends its name to handball finals
  2. Liqui Moly becomes official partner of the Handball Champions League
  3. Liqui Moly to sponsor 2019 World Handball Championship
  4. Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
7th December 2020/by Andrew

Liqui Moly and “cult gearhead” Edd China launch video series

Product News

An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.

Read more

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  4. Media prize for Bridgestone tyre launch event
21st October 2020/by Peter Gardner
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