Liqui Moly will be showing its product and service variety from 2nd to 4th October at the Dubai World Trade Center. Automechanika Dubai 2023 is the largest international trade exhibition for the automotive aftermarket and service industry in the wider Middle East.
By now a well-established name in the world of motorsport, the Liqui Moly logo is a familiar sight on the hoardings of Formula 1 racetracks. Thanks to a new contract, the company will continue to be a global F1 partner through the end of 2026.
Liqui Moly is delighted to confirm a cooperation with “Carrera Panamericana”, by far the most famous race series in Mexico, which is held during October and has been around for decades. From 13-19 of October 2023, drivers from around the globe will drive through a very special route in Mexico. Known worldwide in its initial stage as “The Mexican Road Race”, the automobile sports competition also goes by the name of La Carrera Panamericana. La Carrera, a rally-type sporting event, is catalogued as one of the most important of its kind, in addition to being the longest in the world, even surpassing the Mille Miglia and Targa Florio races in Italy.
German motor oil manufacturer Liqui Moly has signed a one-year contract with the Formula 1 racing series. This means that the company will be sponsoring the series for the fifth consecutive year. The new contract, means Liqui Moly will be an “Official Partner” of Formula 1 for the 2023 season, with trackside signage, both physical and virtual, bearing the brand name on display worldwide at 18 of 23 races this year. “Formula 1 is the pinnacle of motorsport in terms of international character and publicity”, says Günter Hiermaier, managing director of Liqui Moly.
Motor oil and additive manufacturer Liqui Moly has reached its annual target and remains on a stable growth course. The company was able to compensate for the loss of the Russian market and the generally difficult situation on the global market through its strategy and quick action. Managing director Günter Hiermaier is very satisfied: “Achieving such a sales result in these times is proof that both our team spirit is right and our products are in great demand worldwide.”
Debbie Barnes has been promoted to managing director of Liqui Moly’s UK subsidiary, responsible for national operations. She intends to continue the successful development of the lubricant company in the United Kingdom. Barnes has been part of the Liqui Moly team for seven years and was most recently regional sales manager and national key account manager at Liqui Moly UK. In her new position as managing director, she is now responsible for the operational business of the Liqui Moly subsidiary. She strengthens the management team, which has included Dr Uli Weller, managing director of the parent company, and Salvatore Coniglio, Liqui Moly export director, since the company was founded.
Liqui Moly’s long-standing commercial director, Dr. Uli Weller, has been appointed joint managing director of the company, alongside Günter Hiermaier. Dr Weller will become the second managing director of the group of companies at the start of 2023.
Kart racing is considered to be an excellent training ground for young racing drivers. Some of the best drivers in the world earned their first sporting stripes on the go-kart. Liqui Moly has developed 2T Motor Oil Race Tec for top performance in two-stroke engines. The new oil has been approved by the FIA for use in karting.
The oil and additive specialist Liqui Moly has now established the subsidiary Liqui Moly UK. “This will enable us to better exploit the potential offered by the British market,” says Salvatore Coniglio, Export Manager at Liqui Moly.
Simply retiring quietly would not be in keeping with the style of Liqui Moly’s Managing Director Ernst Prost, so in a typical gesture, on his last day at work, 22 February 2022, he gave each of his 1000 colleagues a gift.
German oil and additive manufacturer Liqui Moly has boosted its turnover to 733 million euro, an increase of 20 per cent compared to 2020. “This is much more than we expected in view of the difficult year,” says Managing Director Ernst Prost. “It shows what is possible, despite the adverse circumstances.”
The German oil and additive specialist Liqui Moly is continuing its collaboration with the Italian motorcycle manufacturer Betamotor. Since 2014, all new motorcycles have been delivered with oil from Liqui Moly. That will remain the case for the next three years. “This underlines our expertise in motorcycles and helps us to further expand this business area,” says Salvatore Coniglio, director export at Liqui Moly.
Ernst Prost, CEO of German oil specialist supplier Liqui Moly, has announced that he will be leaving the company on 22nd February 2022; the date of his 65th birthday. Prost has been with the company for 31 years and, in an often-emotional open letter to colleagues, he says that “it feels as though I’m leaving my great love, knowing full well that I’ll miss her terribly.”
Hyundai Motorsport has named Liqui Moly as an Official Supplier for the Customer Racing department’s race and rally projects. The German oil and additive specialist delivers more than 80 products to the Hyundai workshop in Alzenau (Germany). There, they are used to configure and prepare the vehicles.
Liqui Moly’s turnover increased by 7.1 per cent to a record 611 million euro in 2020. The United Kingdom, where Liqui Moly more than doubled its sales, played a particularly important role in this. Given the devastating effects of the pandemic on the global economy and the decline in global consumption of oil and fuel, this is a great achievement. Revenue halved to 25 million euro – partly because the company invested almost 45 million euro in marketing measures during the crisis. In addition, more than 100 new employees were hired. This brings the total number of employees to 989 at the end of 2020.