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Liqui Moly renews Formula 1 sponsorship for 2023 season

Liqui Moly

German motor oil manufacturer Liqui Moly has signed a one-year contract with the Formula 1 racing series. This means that the company will be sponsoring the series for the fifth consecutive year. The new contract, means Liqui Moly will be an “Official Partner” of Formula 1 for the 2023 season, with trackside signage, both physical and virtual, bearing the brand name on display worldwide at 18 of 23 races this year. “Formula 1 is the pinnacle of motorsport in terms of international character and publicity”, says Günter Hiermaier, managing director of Liqui Moly.

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Liqui Moly 2022 turnover up 10% to 800m euro

Liqui Moly managing director duo Günter Hiermaier and Dr Uli WellerLiqui Moly

Motor oil and additive manufacturer Liqui Moly has reached its annual target and remains on a stable growth course. The company was able to compensate for the loss of the Russian market and the generally difficult situation on the global market through its strategy and quick action. Managing director Günter Hiermaier is very satisfied: “Achieving such a sales result in these times is proof that both our team spirit is right and our products are in great demand worldwide.”

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Debbie Barnes appointed UK MD for Liqui Moly

Debbie Barnes, managing director Liqui Moly UKLiqui Moly

Debbie Barnes has been promoted to managing director of Liqui Moly’s UK subsidiary, responsible for national operations. She intends to continue the successful development of the lubricant company in the United Kingdom. Barnes has been part of the Liqui Moly team for seven years and was most recently regional sales manager and national key account manager at Liqui Moly UK. In her new position as managing director, she is now responsible for the operational business of the Liqui Moly subsidiary. She strengthens the management team, which has included Dr Uli Weller, managing director of the parent company, and Salvatore Coniglio, Liqui Moly export director, since the company was founded.

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Liqui Moly names Dr Uli Weller as joint MD

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Liqui Moly’s long-standing commercial director, Dr. Uli Weller, has been appointed joint managing director of the company, alongside Günter Hiermaier. Dr Weller will become the second managing director of the group of companies at the start of 2023.

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Liqui Moly develops oil for kart racing

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Liqui Moly

Kart racing is considered to be an excellent training ground for young racing drivers. Some of the best drivers in the world earned their first sporting stripes on the go-kart. Liqui Moly has developed 2T Motor Oil Race Tec for top performance in two-stroke engines. The new oil has been approved by the FIA for use in karting.

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Liqui Moly establishes UK subsidiary

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Liqui Moly

The oil and additive specialist Liqui Moly has now established the subsidiary Liqui Moly UK. “This will enable us to better exploit the potential offered by the British market,” says Salvatore Coniglio, Export Manager at Liqui Moly.

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Ernst Prost says goodbye with 1,000 gifts to workforce

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Simply retiring quietly would not be in keeping with the style of Liqui Moly’s Managing Director Ernst Prost, so in a typical gesture, on his last day at work, 22 February 2022, he gave each of his 1000 colleagues a gift.

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Liqui Moly turnover up 20 per cent

German oil and additive manufacturer Liqui Moly has boosted its turnover to 733 million euro, an increase of 20 per cent compared to 2020. “This is much more than we expected in view of the difficult year,” says Managing Director Ernst Prost. “It shows what is possible, despite the adverse circumstances.”

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Liqui Moly extends cooperation with Beta

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The German oil and additive specialist Liqui Moly is continuing its collaboration with the Italian motorcycle manufacturer Betamotor. Since 2014, all new motorcycles have been delivered with oil from Liqui Moly. That will remain the case for the next three years. “This underlines our expertise in motorcycles and helps us to further expand this business area,” says Salvatore Coniglio, director export at Liqui Moly.

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Ernst Prost to stand down as Liqui Moly CEO

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Ernst Prost, CEO of German oil specialist supplier Liqui Moly, has announced that he will be leaving the company on 22nd February 2022; the date of his 65th birthday. Prost has been with the company for 31 years and, in an often-emotional open letter to colleagues, he says that “it feels as though I’m leaving my great love, knowing full well that I’ll miss her terribly.”

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Hyundai Motorsport names Liqui Moly as Customer Racing Official Supplier

Hyundai Motorsport has named Liqui Moly as an Official Supplier for the Customer Racing department’s race and rally projects. The German oil and additive specialist delivers more than 80 products to the Hyundai workshop in Alzenau (Germany). There, they are used to configure and prepare the vehicles.

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Liqui Moly profits halved in 2020  

Liqui Moly’s turnover increased by 7.1 per cent to a record 611 million euro in 2020. The United Kingdom, where Liqui Moly more than doubled its sales, played a particularly important role in this. Given the devastating effects of the pandemic on the global economy and the decline in global consumption of oil and fuel, this is a great achievement. Revenue halved to 25 million euro – partly because the company invested almost 45 million euro in marketing measures during the crisis. In addition, more than 100 new employees were hired. This brings the total number of employees to 989 at the end of 2020.

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Liqui Moly becomes title sponsor of the MotoGP race in Germany

Liqui Moly

Liqui Moly has been represented in the MotoGP Motorcycle World Championship for eight years. It is now further expanding its commitment. The oil manufacturer will be title sponsor of the race in its home country, which is to be called the Liqui Moly Motorcycle Grand Prix of Germany. “This increases our brand visibility all over the world,” says Ernst Prost, managing director of Liqui Moly.

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Liqui Moly to sponsor French handball league

From the 2021-2022 season, Liqui Moly will be the main and name sponsor of Starligue, the highest handball league in France. The motor oil and additive specialist concluded a five-year contract with the LNH national handball league. “This will help us to become even more well-known in France in order to expand our distribution and significantly increase our sales,” says Ernst Prost, managing director of Liqui Moly.

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Liqui Moly and “cult gearhead” Edd China launch video series

An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.

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