Kart racing is considered to be an excellent training ground for young racing drivers. Some of the best drivers in the world earned their first sporting stripes on the go-kart. Liqui Moly has developed 2T Motor Oil Race Tec for top performance in two-stroke engines. The new oil has been approved by the FIA for use in karting.
The oil and additive specialist Liqui Moly has now established the subsidiary Liqui Moly UK. “This will enable us to better exploit the potential offered by the British market,” says Salvatore Coniglio, Export Manager at Liqui Moly.
Simply retiring quietly would not be in keeping with the style of Liqui Moly’s Managing Director Ernst Prost, so in a typical gesture, on his last day at work, 22 February 2022, he gave each of his 1000 colleagues a gift.
German oil and additive manufacturer Liqui Moly has boosted its turnover to 733 million euro, an increase of 20 per cent compared to 2020. “This is much more than we expected in view of the difficult year,” says Managing Director Ernst Prost. “It shows what is possible, despite the adverse circumstances.”
The German oil and additive specialist Liqui Moly is continuing its collaboration with the Italian motorcycle manufacturer Betamotor. Since 2014, all new motorcycles have been delivered with oil from Liqui Moly. That will remain the case for the next three years. “This underlines our expertise in motorcycles and helps us to further expand this business area,” says Salvatore Coniglio, director export at Liqui Moly.
Ernst Prost, CEO of German oil specialist supplier Liqui Moly, has announced that he will be leaving the company on 22nd February 2022; the date of his 65th birthday. Prost has been with the company for 31 years and, in an often-emotional open letter to colleagues, he says that “it feels as though I’m leaving my great love, knowing full well that I’ll miss her terribly.”
Hyundai Motorsport has named Liqui Moly as an Official Supplier for the Customer Racing department’s race and rally projects. The German oil and additive specialist delivers more than 80 products to the Hyundai workshop in Alzenau (Germany). There, they are used to configure and prepare the vehicles.
Liqui Moly’s turnover increased by 7.1 per cent to a record 611 million euro in 2020. The United Kingdom, where Liqui Moly more than doubled its sales, played a particularly important role in this. Given the devastating effects of the pandemic on the global economy and the decline in global consumption of oil and fuel, this is a great achievement. Revenue halved to 25 million euro – partly because the company invested almost 45 million euro in marketing measures during the crisis. In addition, more than 100 new employees were hired. This brings the total number of employees to 989 at the end of 2020.
Liqui Moly has been represented in the MotoGP Motorcycle World Championship for eight years. It is now further expanding its commitment. The oil manufacturer will be title sponsor of the race in its home country, which is to be called the Liqui Moly Motorcycle Grand Prix of Germany. “This increases our brand visibility all over the world,” says Ernst Prost, managing director of Liqui Moly.
From the 2021-2022 season, Liqui Moly will be the main and name sponsor of Starligue, the highest handball league in France. The motor oil and additive specialist concluded a five-year contract with the LNH national handball league. “This will help us to become even more well-known in France in order to expand our distribution and significantly increase our sales,” says Ernst Prost, managing director of Liqui Moly.
An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.
The title sponsor of the Liqui Moly Handball Bundesliga is expanding its commitment to handball for the coming season of the EHF (European Handball Federation) Champions League and is becoming an official partner. The Liqui Moly brand will be prominently displayed both on the hall floor and on the media walls.
The German motor oil and additive producer Liqui Moly will remain the exclusive lubricant supplier for the Moto2 and Moto3 motorcycle racing series until 2023. What is more, the company also secured the naming rights for the Aragon Grand Prix at short notice. It will be held from 23 to 25 October under the name Gran Premio Liqui Moly de Teruel.
Motor oil has developed from a simple lubricant to a high-tech liquid. At the same time, the number of oil grades and specifications has increased significantly. Oliver Kuhn, deputy head of the oil laboratory at Liqui Moly, provides more insight and explains what really matters.
In response to the COVID-19 pandemic, German oil and additive specialist Liqui Moly’s managing director Ernst Prost has promised employees that “nobody will be laid off. If need be, I’ll waive my salary.”