Liqui Moly partners up with the Chicago Bulls

19th September 2018 | 0 Comments
Liqui Moly partners up with the Chicago Bulls
(l-r) Peter Baumann (marketing director Liqui Moly), Michael Reinsdorf (owner and president of the Chicago Bulls) and Sebastian Zelger (Director Liqui Moly USA)

German oil and additive specialist Liqui Moly has partnered up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. Liqui Moly is paying a seven-digit figure in return for the two-year deal. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly.

The rest of this article is for subscribers only:
Log inSubscribe

Tags: , , , , , ,

Category: Company News, International News

Buy subscriptions, premium industry reports, and business directory entries in our shop. | Dismiss

[ + ]