This is how to sell a car

This car is perfect for people who take ads at face value…

Used cars are generally not a topic covered by, however one vendor’s effort to sell a pre-loved hatchback is well worth a mention. Marketing agencies should take note of the approach used by the unnamed owner; they may do worse than trying it themselves next time a manufacturer appoints them to promote a vehicle that won’t sell on the basis of its own merits.

The car in question is a Holden Barina, the Australian-market version of the Vauxhall/Opel Corsa. Produced at the tail end of the previous millennium, the three-door hatchback competes in a used car market brimming with newer, less dented and – it must be said – better cars, and would be easy to overlook had the current owner not invested in a dedicated website and a video that easily puts some new car launch clips to shame.

So if you live in Australia and are in the market for a used car that’s had “some careful owners” and comes equipped with “matching seats” and “front and rear tyres” – or are easily taken in by polished marketing campaigns – visit Tweet an offer and you may find yourself the proud owner of “performance, refinement and quality that will leave you wanting more.”

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