Two social media influencers helped GT Radial car number 97 to take third place in the second round of the 2022 Fun Cup Endurance Championship at Oulton Park. Vlogger and esports gamer Jimmy Broadbent, popular YouTuber Steve Alvarez Brown, and Giti Tire’s own senior test engineer, Ellis Hadley piloted the car in the four-hour race. The number 97 is driven by different racing legends, celebrities and influencers across the season.
The GT Radial 2021 Fun Cup Endurance Championship car was piloted by vlogger and esports gamer Jimmy Broadbent and director at Tegiwa Imports, Luke Sedzikowski at Oulton Park. The pair finished 10th in the one-hour sprint race, but exited the four-hour race after an hour and 34 minutes due to gearbox failure in the penultimate rounds of the 2021 championship. Nevertheless, Broadbent’s 25-minute video detailing his participation at the event has racked up more than 135,000 views so far, demonstrating the Giti brand’s social media strategy for the series.
An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.
Wiper blade manufacturer Trico has produced hundreds of fitting videos on its YouTube channel. The videos, created over the last nine years, help technicians and motorists to fit wipers blades with ease. While wiper blades are perceived as a relatively easy product to fit, many drivers still struggle, which creates an obvious revenue stream for workshops to capitalise on. However, even some technicians find wiper blades tricky, which is why Trico created a wealth of fitting videos to refer to the brand’s YouTube channel.
Wiper blade manufacturer Trico has produced hundreds of fitting videos on its YouTube channel. The videos, created over the last nine years, help technicians and motorists to fit wipers blades with ease. While wiper blades are perceived as a relatively easy product to fit, many drivers still struggle, which creates an obvious revenue stream for workshops to capitalise on. However, even some technicians find wiper blades tricky, which is why Trico created a wealth of fitting videos to refer to the brand’s YouTube channel.
Lumileds has premiered a new series of videos presented by its brand ambassador, Andy Savva, also known as The Garage Inspector. The series, available on the company’s YouTube’s channel, highlights Philips automotive and workshop lighting, explaining the safety and profitability benefits to technicians, and the ability to offer more safety and comfort to their customers. You can view the first video in the series below.
Yokohama has sponsored a new football stunt video by American YouTube sensations Dude Perfect, and starring several Chelsea FC players. Using tyres provided by Yokohama, stunts include the Smoke Show Gonger, Bounce Back Banker, Three-point Header and Goalie Goal, displaying the players’ skills.
Bridgestone has kitted out the Jaguar XJ220 with its first now set of tyres for a decade, with the results brought to life in a feature video with the Don Law team. The project was first announced in September; Bridgestone has used the latest technology to produce the tyres, craved by the owners of these classic cars for some years. A full length video of the project can be viewed below.
Bridgestone introduced its project to produce current- technology tyres for the Jaguar XJ220; a development it says has been craved by the classic car’s owners for some years. Four months, 17 specs and hundreds of laps later, the prototypes have been produced, evaluated, and tested, and the final tyre has been approved by Bridgestone engineers and XJ220 aficionado Justin Law, who participated in the project.
UK exhaust manufacturer Klarius has posted a series of web training videos to YouTube, explaining the nuances of exhaust design, and such necessities to engines as back pressure. Since back pressure is controlled by the design of the entire exhaust system – including diameter, shape and length of the exhaust and any baffles present in the muffler – Klarius states that detailed design and testing is a necessity. The company manufactures more than two million exhaust systems every year in the UK.
The UK consumer-to-consumer reviews website for tyres, tyrereviews.co.uk published its first video tyre test at the beginning of 2016. Asking the question of whether there is a true all-season tyre, the test takes representative premium summer (Michelin Primacy 3), all-season (Goodyear Vector 4Season Gen-2), and winter (Continental WinterContact TS850) tyres, and adds the Michelin CrossClimate. […]
Formula E has entered into a joint partnership with leading immersive technology developers 360 Racing to continue to support 360° video for the championship. This 360° video will provide fans with an immersive 360 degree look into the new groundbreaking motorsport series from the drivers’ perspective. You can see an example of the technology in the full article.
Trelleborg has launched the third episode in its series of 3D animated movies. Designed to appeal to Trelleborg’s agricultural tyre customers and the next generation of farming professionals, the short – titled ‘Space Hops’ – was created using sophisticated 3D animation techniques. In the latest instalment, Trelleborg’s animated cricket character is abducted and finds himself at Trelleborg’s Innovation Space Center. While on board, he assists in the development of the technological features of Trelleborg’s premium radial agricultural tyre. The video, and the previous two installments, can be viewed in the full version of this article.
Toyo has unveiled a new YouTube video highlighting its UHP Proxes brand. Featuring two Audi R8 supercars equipped with Toyo’s flagship brand tyres driven by Team Toyo Tires Drift drivers Masato Kawabata and Akinori Utsumi in a variety of close team-drifting manoeuvres, the manufacturer titles the video, ‘Surprising the World’, saying it will “exceed the expectations of any car enthusiast.”
The digital strategy employed by Michelin’s Agricultural Product Line is undergoing a few changes. Explaining the main reasons behind this, the business unit’s digital communication manager Guylaine Drolet shares that the rethink was prompted by two observations.
PCL is promoting its YouTube channel, which features its famous “Made in Sheffield” products after a marketing drive designed to populate the site with content. The videos were all filmed on location at PCL’s UK manufacturing facility. Beginning with a warm welcome to customers and outlining PCL’s history as a company dedicated to quality products […]
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