Continental Tyre celebrates 75 years in South Africa in OE video series
Continental Tyre South Africa is marking its 75th anniversary in South Africa with its sponsorship of Cars.co.za’s four-part ‘Continental Icons’ video series. Available on the Cars.co.za YouTube channel, one of the largest branded channels in South Africa with more than 320 000 subscribers, the videos highlight the tyre manufacturer’s original equipment heritage. The General Tire and Rubber Company South Africa was founded in January 1947 and acquired by Continental AG in 1998, after which it was renamed Continental Tyre South Africa. The company said the acquisition helped cement it as one of the country’s leading tyre manufacturers.