HiQ to switch to “nearly all” online promotion
HiQ will move “nearly all” of its promotion of the HiQ fast fit network away from traditional newspapers, radio and trade press to more online exposure, the network’s Wolverhampton PR agency Connect has revealed. The move follows the revamp of HiQ’s website for a new look and engagement strategy. Social media streams will be important to the brand’s new marketing strategy, with its website introducing a multi-media blogging channel from the end of March.