Media prize for Bridgestone tyre launch event

4th April 2014 | 0 Comments
Media prize for Bridgestone tyre launch event
Accelerated coverage: Bridgestone has been acknowledged for its use of bloggers to promote the new Potenza Adrenalin RE002

Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.

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