Federal Tires Presents YouTube Portal to Online Advertising

Federal Tires has debuted a new series of videos on YouTube. The Taiwanese manufacturer hopes to utilise what it calls “the social media communication approach” as a premier platform for the distribution of its “high quality footage of events in all forms of motorsports.” This is the beginning of a new marketing strategy for Federal in 2010, in which it seeks to increase its “presence in an increasingly competitive and crowded web space”. The tyre-maker says it will encourage visitors to interact with the brand either through submitting ideas to suggest product improvements, or spreading the word about Federal virally using self-generated content.

“We are excited about providing a place where performance enthusiasts, racing aficionados, customers and friends can connect online and develop a unique Federal community,” the company statement concluded.

Federal will also be running electronic advertising campaigns “with major media outlets to promote our video series by embedding them via banner ads, weekly e-newsletters, and on pages of our official website as an effective branding tool to generate more views of the films.”