You are here: / social media

Posts

Liqui Moly and “cult gearhead” Edd China launch video series

An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Federal Tires Presents YouTube Portal to Online Advertising
  2. HiQ to switch to “nearly all” online promotion
  3. Starco launches YouTube channel
  4. Media prize for Bridgestone tyre launch event
/0 Comments/by

2020 tyre brand social media ranking: Where the numbers come from

,

As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper regains global tyre social media crown
  4. Pirelli leading global social media tyre brand 2015
/0 Comments/by

Falken Tire takes pole position in 2020 global social media ranking

, ,
Gerd Altman; Pixabay

As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, Sumitomo Rubber Industries’ Falken brand rose an impressive eight positions to take the top spot. And Pirelli wasn’t the only well-known name to downshift, with two other brands taking retrograde steps. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  2. Pirelli leading global social media tyre brand 2015
  3. Pirelli regains global social media crown
  4. Michelin takes global social media double
/0 Comments/by

Michelin tops 2020 UK social media ranking, Davanti enters top 10

, ,
Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Michelin takes global social media double
  2. Falken Tire takes pole position in 2020 global social media ranking
  3. Cooper tops global social media ranking
  4. Pirelli leading global social media tyre brand 2015
/0 Comments/by

UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10

Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Michelin the number one consumer researched tyre brand: Tyre Reviews
  2. Michelin tops Tyrepress UK social media ranking 2019
  3. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  4. Michelin returns to the top of online brand ranking
/by

Falken launches ‘Pass the Wheel’ social media campaign

,
Falken

The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Falken, Liverpool FC discuss tyre-football partnership and synergies
  2. Falken 2017/2018 UHP test successes a result of manufacturing improvements
  3. Falken releases ‘One Team, One Tyre, One Goal’ Nürburgring 24h-Race video
  4. 24 challenges in 24 hours for Falken
/by

Hankook now on Instagram

Hankook

Hankook has added Instagram to its social media portfolio. The tyre maker opened its @hankooktire.europe channel on 8 June. It said the channel would offer relevant information to interested and enthusiastic followers of technical content and car topics. It will also focus on the tyre manufacturer’s sporting and motorsport activities.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Goodyear launches ‘My Feel Good Place’ social media campaign
  2. New social media channels launched for Lassa
  3. Hankook reports drop in 1Q sales and profit
  4. Hankook Tire: Together with Europa League until 2020-21
/by

24 challenges in 24 hours for Falken

,
Falken

The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Top 10 finish for Falken at the Nürburgring 24 hours
  2. Falken Tyre to mark 20th motorsport season on Nürburgring: video
  3. Falken Motorsports introduces new Porsche 911 for 2019
  4. Falken celebrates 20 years at the Nürburgring
/by

Pirelli regains global social media crown

, ,

Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli. But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred. This marks the first time that any brand has achieved two 90-plus scores in any of our social media rankings since they began eight years ago in 2011.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Pirelli leading global social media tyre brand 2015
  2. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  3. Bridgestone tops 2018 global social media ranking
  4. Falken Tire takes pole position in 2020 global social media ranking
/by

Michelin tops Tyrepress UK social media ranking 2019

,

Not only did the @MichelinTyre-based chart see Bibendum plant its flag at the top of the tree, it also shows that the French tyre manufacturer is extending its lead. According to the 2019 data, Michelin’s overall score of 86.5 is now 7.5 points clear of second place as opposed to 6.5 points last year. It is also worth mentioning that Michelin demonstrates the best parity between the Klear and RightRelevance social metrics as well as the smallest gap between its primary and secondary RightRelevance sub-topics. In addition, with 84 points, Michelin achieved the highest score on the “Tire Industry” RightRelevance sub-topic (see below for details on how we calculated our score and what these terms mean).

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Michelin takes global social media double
  2. Cooper tops global social media ranking
  3. UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10
  4. Michelin the number one consumer researched tyre brand: Tyre Reviews
/by

Service training and online presence key profits, Irish Michelin dealers told

Developing an online identity and regular customer service training for staff are key to boosting profits, Michelin’s Republic of Ireland partner dealers have been told at an annual event.

Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.

Read more

Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. Euromaster partners with NetBooster for European digital performance strategy
  3. Huw Lewis Tyres’ upgrades online platform with Michelin funding
  4. Michelin tops Tyrepress UK social media ranking 2019
/by

Borg & Beck features in F1 game

,

The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.

Read more

Related news:

  1. Pirelli opens motorsport-flavoured Twitter account
  2. Team Falken wins Petit Le Mans in Forza 4 livery
  3. Dunlop leaps into the pole position in UK tyre social media ranking
  4. Cooper regains global tyre social media crown
/by

Bridgestone tops 2018 global social media ranking

, ,

Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Pirelli regains global social media crown
  2. Cooper regains global tyre social media crown
  3. Michelin takes global social media double
  4. Pirelli leading global social media tyre brand 2015
/by

Giti Tire targeting social media influencers with Ambassador Program

Giti Tire has started the global rollout of its ‘Giti Ambassador Program’, a new scheme that aims to bring together social media-savvy drivers who share a passion for driving and Giti tyres.

Read more

Related news:

  1. Tyre Safety Month 2014 launches
  2. Giti brand to replace GT Radial commercial tyre range in Europe
  3. Giti Tire a Berlin Marathon Main Sponsor
  4. Giti extends VW MQB-A0 platform OE supply with T-Cross fitment
/by

Yokohama offers US dealers Rallio social media tool

In the USA Yokohama Tire is offering tyre dealers access to Rallio, a social media tool that is designed to help with “easy publishing and personalizing of Yokohama-created social media content for their communication channels”.

Read more

Related news:

  1. Yokohama donates to local colleges ahead of US groundbreaking
  2. Yokohama Tire Corporation reinstates LA Clippers sponsorship, with charity donation
  3. Layoffs at US Yokohama Tire plant
  4. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
/by