The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.
Hankook has added Instagram to its social media portfolio. The tyre maker opened its @hankooktire.europe channel on 8 June. It said the channel would offer relevant information to interested and enthusiastic followers of technical content and car topics. It will also focus on the tyre manufacturer’s sporting and motorsport activities.
The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.
Not only did the @MichelinTyre-based chart see Bibendum plant its flag at the top of the tree, it also shows that the French tyre manufacturer is extending its lead. According to the 2019 data, Michelin’s overall score of 86.5 is now 7.5 points clear of second place as opposed to 6.5 points last year. It is also worth mentioning that Michelin demonstrates the best parity between the Klear and RightRelevance social metrics as well as the smallest gap between its primary and secondary RightRelevance sub-topics. In addition, with 84 points, Michelin achieved the highest score on the “Tire Industry” RightRelevance sub-topic (see below for details on how we calculated our score and what these terms mean).
The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.
Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.
In the USA Yokohama Tire is offering tyre dealers access to Rallio, a social media tool that is designed to help with “easy publishing and personalizing of Yokohama-created social media content for their communication channels”.
On 6 June Continental announced that it will prohibit the use of WhatsApp and Snapchat on company-owned mobile phones due to GDPR compliance concerns. The measure applies to all of Continental’s global locations and affects more than 36,000 mobile phones.
In a preview of what may come in the 2018 Tyres & Accessories social media ranking, Falken Tyres UK has come eighth in an updated version of the 2017 table. Due to the fact that @FalkenTyreUK is a new handle and didn’t show up when we were conducting searches earlier this year, Falken UK’s data has only just come to light.
But before any further details, a little context: Unlike our global ranking, the UK ranking covers the top 15 brands. The reason? A greater number of tyre brands are active in the UK social media space than on the global level, something that could suggest the UK is something of a thought leader when it comes to tyre sector social marketing. But that’s not to say that the UK tyre brand’s social branding performance is in anyway second-rate compared wi
In something of a coup for the French manufacturer, Michelin has regained both the global and UK crowns in Tyres & Accessories’ annual report on social media influence. Meanwhile, India’s largest tyremaker, MRF Tyres, will have surprised many by rising six places into third place on the global table.
Yokohama will mark its centenary with a social media-led promotional campaign. Counting down the 100 days until 13 October, Yokohama will give its followers the opportunity to win a selection of branded goods, Chelsea FC merchandise and Chelsea FC tickets.