Tag: social media

Pirelli regains global social media crown

Pirelli regains global social media crown

25th September 2019 | 0 Comments

Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli. But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred. This marks the first time that any brand has achieved two 90-plus scores in any of our social media rankings since they began eight years ago in 2011.

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Michelin tops Tyrepress UK social media ranking 2019

Michelin tops Tyrepress UK social media ranking 2019

19th September 2019 | 0 Comments

Not only did the @MichelinTyre-based chart see Bibendum plant its flag at the top of the tree, it also shows that the French tyre manufacturer is extending its lead. According to the 2019 data, Michelin’s overall score of 86.5 is now 7.5 points clear of second place as opposed to 6.5 points last year. It is also worth mentioning that Michelin demonstrates the best parity between the Klear and RightRelevance social metrics as well as the smallest gap between its primary and secondary RightRelevance sub-topics. In addition, with 84 points, Michelin achieved the highest score on the “Tire Industry” RightRelevance sub-topic (see below for details on how we calculated our score and what these terms mean).

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Service training and online presence key profits, Irish Michelin dealers told

Service training and online presence key profits, Irish Michelin dealers told

27th November 2018 | 0 Comments

Developing an online identity and regular customer service training for staff are key to boosting profits, Michelin’s Republic of Ireland partner dealers have been told at an annual event. Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.

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Borg & Beck features in F1 game

Borg & Beck features in F1 game

23rd October 2018 | 0 Comments

The latest official Formula One game for PS4 and XBOX has just been released and this 2018 edition features Borg & Beck, one of the premier racing division’s most well-known brands, evoking memories of an era when Borg & Beck received the design award for outstanding achievement in motorsport, with over 300 wins from vehicles fitted with OE Borg & Beck.

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Bridgestone tops 2018 global social media ranking

Bridgestone tops 2018 global social media ranking

3rd October 2018 | 0 Comments

Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.

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Giti Tire targeting social media influencers with Ambassador Program

Giti Tire targeting social media influencers with Ambassador Program

13th September 2018 | 0 Comments

Giti Tire has started the global rollout of its ‘Giti Ambassador Program’, a new scheme that aims to bring together social media-savvy drivers who share a passion for driving and Giti tyres.

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Yokohama offers US dealers Rallio social media tool

28th August 2018 | 0 Comments

In the USA Yokohama Tire is offering tyre dealers access to Rallio, a social media tool that is designed to help with “easy publishing and personalizing of Yokohama-created social media content for their communication channels”.

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Conti bans Snapchat and WhatsApp on company phones

14th June 2018 | 0 Comments

On 6 June Continental announced that it will prohibit the use of WhatsApp and Snapchat on company-owned mobile phones due to GDPR compliance concerns. The measure applies to all of Continental's global locations and affects more than 36,000 mobile phones.

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Falken 8th in updated social media ranking

3rd November 2017 | 0 Comments

In a preview of what may come in the 2018 Tyres & Accessories social media ranking, Falken Tyres UK has come eighth in an updated version of the 2017 table. Due to the fact that @FalkenTyreUK is a new handle and didn’t show up when we were conducting searches earlier this year, Falken UK’s data has only just come to light.

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Michelin tops UK social media ranking

Michelin tops UK social media ranking

25th September 2017 | 0 Comments

In addition topping the global table, Michelin found pole position in Tyres & Accessories’ 2017 UK social media ranking. At the same time Cooper and Bridgestone climbed four and three places respectively, making these two manufacturers the table’s fastest risers. But before any further details, a little context: Unlike our global ranking, the UK ranking covers the top 15 brands. The reason? A greater number of tyre brands are active in the UK social media space than on the global level, something that could suggest the UK is something of a thought leader when it comes to tyre sector social marketing. But that’s not to say that the UK tyre brand’s social branding performance is in anyway second-rate compared wi

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Michelin takes global social media double

Michelin takes global social media double

8th September 2017 | 0 Comments

In something of a coup for the French manufacturer, Michelin has regained both the global and UK crowns in Tyres & Accessories’ annual report on social media influence. Meanwhile, India’s largest tyremaker, MRF Tyres, will have surprised many by rising six places into third place on the global table.

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Yokohama commences countdown to centenary anniversary

Yokohama commences countdown to centenary anniversary

6th July 2017 | 0 Comments

Yokohama will mark its centenary with a social media-led promotional campaign. Counting down the 100 days until 13 October, Yokohama will give its followers the opportunity to win a selection of branded goods, Chelsea FC merchandise and Chelsea FC tickets.

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Cooper regains global tyre social media crown

Cooper regains global tyre social media crown

23rd September 2016 | 0 Comments

Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.

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Dunlop leaps into the pole position in UK tyre social media ranking

23rd September 2016 | 0 Comments

Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including - but not limited to - Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.

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Zeetex launches online tyre safety campaign

Zeetex launches online tyre safety campaign

21st June 2016 | 0 Comments

Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.

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