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You are here: Home1 / social media

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The Top 20 online tyre brands 2022

Company News, International News
(Photo: Adem AY; Unsplash)

11 years ago, we published our analysis of the impact of social media and price comparison on the tyre business. Back then in July 2011, Facebook was the number one social network, with 750 million users, of which a third accessed the site via mobile devices. As of July 2022, Facebook has 2.934 billion.

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  1. Cooper regains global tyre social media crown
  2. @sign of the times
  3. 2020 tyre brand social media ranking: Where the numbers come from
  4. Dunlop leaps into the pole position in UK tyre social media ranking
20th October 2022/by Chris

Tyre brands Nitto, Michelin and Pirelli lead in social media research

Company News, International News
Tracy Le Blanc; Pexels

In its own words, Research Tools, based in based Esslingen am Neckar near Stuttgart, specializes in marketing analysis/market research. The company recently examined the performance of 100 tyre brands on the leading social media platforms Facebook, Instagram, Twitter and YouTube in cooperation with VICO Research & Consulting. The study covers the period from 2 June 2021 to 1 June 2022.

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  1. HiQ to switch to “nearly all” online promotion
  2. Media prize for Bridgestone tyre launch event
  3. Cooper regains global tyre social media crown
  4. Bridgestone tops 2018 global social media ranking
18th October 2022/by Chris

MAHA UK launches LinkedIn page

UK News
Maha UK

MAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.

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  1. Dunlop leaps into the pole position in UK tyre social media ranking
  2. Maha UK recruit adapts sales technique in pandemic
  3. Cooper regains global tyre social media crown
  4. 2020 tyre brand social media ranking: Where the numbers come from
25th November 2021/by Chris

HiQ joins TikTok

Company News, UK News

Goodyear’s HiQ Tyres & Autocare franchise network has beefed up its social media presence by debuting on the increasingly popular TikTok platform. It is utilising the app to publish “relevant and relatable content” and shares that the HiQ account has reached a high number of views, followers and likes within a short period of time – “which we hope has increased general awareness of our brand.”

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  4. Goodyear acquires HiQ network south-east tyre retailer Weeting Tyres
27th October 2021/by Stephen

Liqui Moly and “cult gearhead” Edd China launch video series

Product News

An international TV legend in the automotive sector is convinced of Liqui Moly’s quality and now shares his knowledge in short social media clips: Edd China – TV presenter, inventor, gearhead and cult figure. Many people are familiar with Edd China from the TV series “Wheeler Dealers”, broadcast on the Discovery Channel. Here he repaired, improved and restored old cars to a fixed budget. But he is also world famous for his YouTube videos. In these, Edd not only demonstrates his technical know-how and craftsmanship, but also embarks on unusual and entertaining projects, such as the “world’s fastest sofa”.

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  1. Federal Tires Presents YouTube Portal to Online Advertising
  2. HiQ to switch to “nearly all” online promotion
  3. Starco launches YouTube channel
  4. Media prize for Bridgestone tyre launch event
21st October 2020/by Peter Gardner

2020 tyre brand social media ranking: Where the numbers come from

Company News, International News

As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.

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  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper regains global tyre social media crown
  4. Pirelli leading global social media tyre brand 2015
15th October 2020/by Chris

Falken Tire takes pole position in 2020 global social media ranking

Company News, International News, Premium
Gerd Altman; Pixabay

As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, Sumitomo Rubber Industries’ Falken brand rose an impressive eight positions to take the top spot. And Pirelli wasn’t the only well-known name to downshift, with two other brands taking retrograde steps. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.

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Related news:

  1. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  2. Pirelli leading global social media tyre brand 2015
  3. Pirelli regains global social media crown
  4. Michelin takes global social media double
14th October 2020/by Chris

Michelin tops 2020 UK social media ranking, Davanti enters top 10

International News, Premium, UK News
Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

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Related news:

  1. Michelin takes global social media double
  2. Falken Tire takes pole position in 2020 global social media ranking
  3. Cooper tops global social media ranking
  4. Pirelli leading global social media tyre brand 2015
14th October 2020/by Chris

UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10

UK News
Photo Mix; Pixabay

For the fourth year in a row, Michelin can be found at the top of Tyres & Accessories’ 2020 UK social media ranking. Indeed, such is Michelin’s dominance in the annual table, only Goodyear (in 2012) and Dunlop (in 2016) have done enough to overtake the UK arm of the French tyre brand since our research began in 2011. In both cases, Michelin still managed to take second place.

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  2. Michelin tops Tyrepress UK social media ranking 2019
  3. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  4. Michelin returns to the top of online brand ranking
28th September 2020/by Chris

Falken launches ‘Pass the Wheel’ social media campaign

Company News, International News
Falken

The coronavirus pandemic has put many visits to dream destinations on hold, but Falken Tyres is using its social media feeds to provide some vicarious thrills. The Sumitomo tyre brand’s new ‘Pass the Wheel’ campaign comprises three beautifully shot videos to provide a virtual road trip along some of Europe’s most beautiful roads and passes. The videos show the drive from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The campaign trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

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  4. 24 challenges in 24 hours for Falken
30th July 2020/by Andrew

Hankook now on Instagram

Company News
Hankook

Hankook has added Instagram to its social media portfolio. The tyre maker opened its @hankooktire.europe channel on 8 June. It said the channel would offer relevant information to interested and enthusiastic followers of technical content and car topics. It will also focus on the tyre manufacturer’s sporting and motorsport activities.

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8th June 2020/by Andrew

24 challenges in 24 hours for Falken

Company News, Motorsport
Falken

The ADAC TOTAL 24h of the Nürburgring has been rescheduled for September, leaving a cloud-shaped hole in Falken Motorport’s schedule. The tyre brand’s team is followed by an enthusiastic fan base, though, and Falken has found a way to engage them without the totemic event of its motorsport season.

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20th May 2020/by Andrew

Pirelli regains global social media crown

International News, Premium, UK News

Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli. But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred. This marks the first time that any brand has achieved two 90-plus scores in any of our social media rankings since they began eight years ago in 2011.

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Related news:

  1. Pirelli leading global social media tyre brand 2015
  2. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  3. Bridgestone tops 2018 global social media ranking
  4. Falken Tire takes pole position in 2020 global social media ranking
25th September 2019/by Chris

Michelin tops Tyrepress UK social media ranking 2019

Premium, UK News

Not only did the @MichelinTyre-based chart see Bibendum plant its flag at the top of the tree, it also shows that the French tyre manufacturer is extending its lead. According to the 2019 data, Michelin’s overall score of 86.5 is now 7.5 points clear of second place as opposed to 6.5 points last year. It is also worth mentioning that Michelin demonstrates the best parity between the Klear and RightRelevance social metrics as well as the smallest gap between its primary and secondary RightRelevance sub-topics. In addition, with 84 points, Michelin achieved the highest score on the “Tire Industry” RightRelevance sub-topic (see below for details on how we calculated our score and what these terms mean).

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Related news:

  1. Michelin takes global social media double
  2. Cooper tops global social media ranking
  3. UK social media ranking: Michelin continues to lead, but several changes and one new entry into top 10
  4. Michelin the number one consumer researched tyre brand: Tyre Reviews
19th September 2019/by Chris

Service training and online presence key profits, Irish Michelin dealers told

UK News

Developing an online identity and regular customer service training for staff are key to boosting profits, Michelin’s Republic of Ireland partner dealers have been told at an annual event.

Delegates at the full-day session at Langton House Hotel in Kilkenny were given advice on developing their digital offering through websites and social media channels such as Facebook and Twitter.

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  4. Michelin tops Tyrepress UK social media ranking 2019
27th November 2018/by Chris
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