Falken, Liverpool FC discuss tyre-football partnership and synergies

Friday 1st December 2017 | 0 Comments
 
(l-r): Isamu Ishida, director at Micheldever Tyre Services; Masatsugu Nishino, managing director and CEO, Falken Tyre Europe GmbH; Peter Moore, CEO at Liverpool Football Club; Yutaka Kuroda, director and senior executive officer, Sumitomo Rubber Industries Ltd; Alan Baldwin, sales director at Micheldever Tyre Services, and Billy Hogan, chief commercial officer and managing director at Liverpool Football Club 

Photo: Nick Taylor/LFC
(l-r): Isamu Ishida, director at Micheldever Tyre Services; Masatsugu Nishino, managing director and CEO, Falken Tyre Europe GmbH; Peter Moore, CEO at Liverpool Football Club; Yutaka Kuroda, director and senior executive officer, Sumitomo Rubber Industries Ltd; Alan Baldwin, sales director at Micheldever Tyre Services, and Billy Hogan, chief commercial officer and managing director at Liverpool Football Club Photo: Nick Taylor/LFC

Falken’s status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.

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