Tag: Football sponsorship
On the Pulse: Falken Tyres releases Liverpool FC video
Official Global Tyre Partner to Liverpool Football Club, Falken Tyres, has launched a new global campaign featuring LFC first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez. The players help bring to life its global strapline ‘On The Pulse’ through the making of a unique music track.
Hankook Tire: Together with Europa League until 2020-21
In a few hours’ time Marseille will square up against Atletico Madrid in this season’s Europa League final, with the Spanish side given short odds to be holding the trophy high at the close of play. Hankook Tire is present in Lyon as sponsor and announced today its commitment to take part in the excitement for a further three years: The tyre maker’s UEFA Europa League support has been extended until the end of the 2020-21 season.
Chelsea FC launches 2018/19 home kit, with Yokohama returning as shirt sponsor
Yokohama’s logo will continue to appear on Chelsea FC’s home shirt in the 2018/19 season. The club launched its 2018/19 home kit, which will be worn by the first team and both the Chelsea Academy and Ladies teams throughout the 2018/19 season.
Apollo Tyres signs three-year sponsorship deal Hungarian football team DVTK
Deepening it’s connect further with Hungary, Apollo Tyres has partnered with DVTK – a local top flight football and sports club. Apollo is now looking at leveraging DVTK’s “passionate and massive fan base” to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary.
Juventus, Linglong Tire hold partnership ceremony in Turin
The start of a partnership between Linglong Tire and Juventus FC in February has been cemented by an official ceremony at the football club’s home stadium in Turin. The ceremony took place on 22 April and was attended by Wang Feng, chairman of Linglong Tire, and Giorgio Ricci, Juventus’ co-chief revenue officer and head of global partnership and corporate revenues. Antonio Cabrini, former Juventus player and captain, was also in attendance.
A great season for Manchester City – and Nexen Tire
Nexen Tire is revelling in Manchester City FC’s Premier League success. Travis Kang, chief executive officer of Nexen Tire, states that as official tyre partner, Nexen is “thrilled” with Manchester City’s confirmation as Premier League champion.
Arsenal players have ‘paw-some’ time in latest Cooper Tire challenge
Football skills from a leading Premier League team? Yawn – seen it. But Cooper Tire Europe has served us something new and different, a footballer-dog combination. It paired the talents of Arsenal FC players with a trio of clever canines and filmed the results for our entertainment.
Yokohama shortlisted for prestigious sponsorship award
Yokohama has been shortlisted in the prestigious UK Sponsorship Awards for its work in promoting tyre safety with Chelsea FC and TyreSafe. Nominated in the Football Sponsorship (Domestic) category, Yokohama will be competing against the likes of DHL, Hays and Cadbury, in recognition of its work at Stamford Bridge in promoting tyre safety to travelling football fans.
Rotalla becomes official partner to Portuguese national football cup
International contract tyre supplier Enjoy Tyre has become an official partner of Taça de Portugal, the country’s premier football knockout competition, to promote its Rotalla private brand. From the quarter final stage to the final on Sunday, 20 May, a series of advertising banners promoting Rotalla tyres will be displayed around the stadiums, with each game being televised live on Portuguese television. Rotalla is distributed exclusively throughout Portugal by leading wholesaler Aguesport.
Linglong Tire becomes official partner of Juventus FC
Linglong Tire has become a Juventus Football Club official partner, having signed an agreement in Zhaoyuan, where the tyre manufacturer is headquartered. The Torinese club is one of Italy’s most prominent, boasting a 120-year history of domestic and international success, demonstrating the increasing ambition of Linglong, now a global top 20 player in the tyre industry.
AC Milan in Japanimation – 4th Toyo Tires video now online
The fourth AC Milan video from Toyo Tire & Rubber is now available. Titled ‘AC Milan in Japanimation’, the short video was created with the help of Yoichi Takahashi, creator of the ‘Captain Tsubasa’ manga football cartoon.
Apollo Tyres becomes an Indian Super League official partner
Apollo Tyres has caught football fever in India – within the last month it has announced sponsorship deals with two clubs, Chennaiyin FC and Minerva Punjab FC, and now the tyre maker has become an official partner of the Indian Super League (ISL) for the current season. Its support of the ten-club championship will be manifest in campaigns planned for cities where matches are scheduled to take place during the remaining three months of the current season.
Falken, Liverpool FC discuss tyre-football partnership and synergies
Falken's status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.
Liverpool FC presents shirt to Falken Tyres in recognition of global partnership
Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players' coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.
Apollo Tyres: Second Indian football sponsorship
Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres has shared details of a new agreement with Minerva Punjab FC (MPFC). Under a five-year contract, the tyre maker will act as title sponsor to the Mohali-based club. MPFC plays in the Hero I-League, which along with the Indian Super League is one of two premier football leagues in the country.