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You are here: Home1 / Football sponsorship

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Get fit with Manchester City & Nexen

International News
Nexen Tire

Manchester City F.C. and Nexen Tire have announced a new virtual fitness challenge, Nexen Road to Man City. This free virtual race officially begins on 22 April 2021 and encourages participants of any age or fitness level to exercise and adopt a healthier lifestyle by getting outside and being active over a 45-day period.

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Related news:

  1. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  2. Nexen Tire back with Man City for 2019/20
  3. Nexen Tire begins Manchester City FC partnership
  4. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
26th February 2021/0 Comments/by Stephen

Tomket Tires sponsors SK Dynamo

Company News, International News
Dynamo; Tomket Tires

One of the biggest football clubs in the Czech Republic, SK Dynamo České Budějovice, has named Tomket Tires as its back of shirt partner. The latest investment comes shortly after Tomket Tires announced its partnership with another leading Czech team, FC Zbrojovka Brno. The two Czech football sponsorship moves see Tomket Tires return to the company’s historic roots by sponsoring teams at the forefront of Czech football in the same manner as it does other teams in the top five leagues in global football.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Tomket Tires sponsors FC Zbrojovka Brno
  3. Lassa Tyres sponsors all indoor FC Barcelona teams
  4. French football league takes on BKT name
1st February 2021/by Chris

Tomket Tires sponsors FC Zbrojovka Brno

International News
FC Zbrojovka Brno; Tomket Tires

FC Zbrojovka have welcomed Czech-based brand Tomket Tires as a sleeve sponsor. To support its development, Tomket have invested in a portfolio of sponsorships within motorsport and premium football clubs including being the official partner of Glasgow Rangers, ACF Fiorentina, VFB Stuttgart and a media partner at four English Premier League clubs.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Lassa Tyres sponsors all indoor FC Barcelona teams
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
25th January 2021/by Chris

VfB Stuttgart also sponsored by Tomket Tires

International News
VfB Stuttgart; Tomket Tires

Tomket Tires announced it became an official partner to VfB Stuttgart on 7 January 2021. The latest announcement follows a series of high-profile football sponsorship deals. Tomket is already associated with Rangers, Fiorentina, several Spanish La Liga clubs and four English Premier League teams in varying levels of partnership. Tomket has also invested in motorsport sponsorship.

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Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Hankook signs three-year global Real Madrid partnership
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
12th January 2021/by Chris

Football: Ceat becomes official tyre of India’s Jamshedpur FC

International News

India’s Ceat Limited is no newcomer to football, having sponsored Italian Serie A club Torino FC since 2018. Nor is the strategic partner to the Indian Premier League cricket cricket series a stranger to sports sponsorship within its homeland. But the tyre maker hasn’t engaged in football in India – until now. Ceat has signed on as the official tyre partner of Jamshedpur FC for the Indian Super League 2020-21.

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Related news:

  1. Apollo Tyres becomes an Indian Super League official partner
  2. Apollo Tyres: Second Indian football sponsorship
  3. Ceat: Two more OE tyre approvals
  4. United We Play – Apollo Tyres & Man Utd promoting young football talent in India
20th November 2020/by Stephen

Ligue 2 BKT helps raise brand awareness for OTR tyre specialist

International News

BKT’s title sponsorship of French football has increased its brand awareness according to new data compiled for the off-highway tyre specialist. The CSA Research panel found that brand awareness has reached 17 per cent among football fans following two years title sponsorship of the Coupe de la Ligue BKT.

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Related news:

  1. Football: BKT naming partner for France’s Coupe de la Ligue
  2. BKT broadens football sponsorship in France
  3. Football: BKT named title sponsor of Italy’s Serie B
  4. French football league takes on BKT name
28th October 2020/by Andrew

Vredestein adverts to appear pitch-side at Manchester United

International News, UK News
Apollo Tyres; Vredestein

Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.

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Related news:

  1. Apollo sites first Indian ‘Go The Distance’ pitch in Mumbai
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Apollo a Man U regional partner
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
12th October 2020/by Chris

Pirelli commences final season as Inter Milan shirt sponsor

Company News, International News

One of the longest running top-tier football shirt sponsorships will come to an end in 2021. Pirelli CEO Marco Tronchetti Provera confirmed reports published earlier in 2021 in Italy’s Gazzetta dello Sport that Inter Milan’s shirt will not display the Pirelli logo for the first time since the 1995/96 season. However, he told Italian radio station GR Parlamento that “Inter and Pirelli will continue in some way” in the wake of the team’s season opening 4-3 victory over Fiorentina.

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Related news:

  1. Inter Milan be warned: No Europa league, no Pirelli sponsorship
  2. Inter presents 2015/16 away kit – minus the Pirelli name
  3. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  4. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
29th September 2020/by Andrew

Landsail named official tyre partner of Leicester City

Company News, UK News
Landsail

Landsail Tyres is the new Official Tyre Partner of Leicester City. The Sentury Tire brand has signed a multi-year deal with the Premier League football club, starting this season. The brand has excellent penetration in the UK tyre market, distributed by Grouptyre, and is present in more than 100 countries globally. It says the partnership with Leicester City is part of its strategic development plan. It will be “a core pillar of its marketing strategy.” The brand hopes to benefit from enhanced exposure across Leicester City’s digital channels as well as on matchdays at the King Power Stadium.

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Related news:

  1. Everton Football Club renews Davanti commercial partnership
  2. Toyo renews Leicester City Football Club partnership
  3. Chelsea title run boosts Yokohama brand
  4. Falken Tyre becomes Liverpool FC partner
18th September 2020/by Andrew

Linglong renews VfL Wolfsburg sleeve partnership

Company News, International News

The five-year-old sponsorship arrangement between Linglong Tire and German Bundesliga club VfL Wolfsburg has been given a further boost with a two-year extension of the 2019-initiated sleeve partnership. The continued presence of the Linglong logo on the left sleeve of players’ jerseys through to 2022 complements a partnership that also includes advertising on stadium LED boards, cam carpets, matchday hospitality and digital services.

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Related news:

  1. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  2. Football & tyres: Linglong Tire partnering with VfL Wolfsburg
  3. Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor
  4. Linglong Tire renews VfL Wolfsburg partnership
17th September 2020/by Stephen

Nexen Tire renews Manchester City partnership for third time

Company News, International News, UK News
Nexen Tire; Manchester City

Nexen Tire’s renewal of its Manchester City partnership for a third term sees the tyre manufacturer aim to “further boost co-branding opportunities, media and marketing partnerships, and much more for both parties”. The new deal means Nexen Tire logo will continue to appear on the left sleeve of playing shirts and expand this position to all available City teams and competitions. This will include both men’s and women’s playing kit, men’s training kits, the Elite Development Squad (EDS) and eSports players. Nexen Tire has been supporting Manchester City since 2015 and became the first official sleeve partner in 2017, the first announcement of its kind in the Premier League.

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Related news:

  1. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  2. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  3. Nexen Tire back with Man City for 2019/20
  4. Nexen Tire begins Manchester City FC partnership
16th September 2020/by Chris

Davanti Tyres sponsors Larne FC

UK News
Davanti Tyres

Davanti tyres will be Larne FC’s sleeve sponsor for the 2020/21 campaign as the Irish Premiership side set their sights on qualifying for Europe. It is Davanti’s first major sports sponsorship in Northern Ireland.

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Related news:

  1. Euro Car parts opens Londonderry depot
  2. Chelsea title run boosts Yokohama brand
  3. Falken Tyre becomes Liverpool FC partner
  4. Everton Football Club renews Davanti commercial partnership
3rd September 2020/by Chris

Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship

International News, UK News
Glasgow Rangers; Tomket Tires

Glasgow Rangers have confirmed Tomket Tires as a new sleeve partner for the next two seasons, commencing in the 2020/21 season. Through the partnership, Tomket Tires will reportedly have “a significant presence around Ibrox” including on the interview backdrops and LED boards.

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Related news:

  1. Yokohama release Chelsea tyre
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  4. Falken backing 18 football clubs in 7 countries
20th August 2020/by Chris

French football league takes on BKT name

Company News, International News
The new logo will also be seen in television advertising, on the players' jerseys and on the tickets, in order to achieve "the greatest possible effect".BKT

Ligue de Football Professionel (LFP), the body which governs the French football leagues, officially presented the new identity of the 2020/21 Ligue 2 season this month. And, from 1 July 2020 it will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.

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Related news:

  1. Conti to sponsor Asia Pacific football cup
  2. BKT officially signs Monster Jam deal at world finals
  3. Hankook signs three-year global Real Madrid partnership
  4. Falken backing 18 football clubs in 7 countries
30th June 2020/by Chris

RoadX Tyre becomes official tyre partner of West Ham United

Company News, UK News

Sailun global brand RoadX Tyre has become the official tyre partner of West Ham United Football Club, in a three-year deal. RoadX was launched in 2019, with car and commercial products focusing on comfort and durability. The brand is linking its recent foundation to West Ham’s reputation as ‘The Academy of Football’, with a youth development system that has forged the talents of many future stars.

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Related news:

  1. Apollo announces final Manchester United football challenge
  2. Nexen Tire begins Manchester City FC partnership
  3. Leicester FC’s Premier League triumph saluted in latest Toyo video
  4. Toyo Tires produces Leicester City Football supporter video
10th March 2020/by Andrew
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