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Kumho TyreFootball: Continental, MLS announce multi-year partnership renewal
The long-term partnership between Continental Tire and the top-flight men’s football league in the USA and Canada has been extended, and to commemorate this renewal of the relationship during its 150th anniversary year, Continental is gifting US$150,000 to the “incredibly passionate” fans of Major League Soccer (MLS), the Club Supporters Groups.
Nexen Tire signs 2-year SK Slavia Praha sponsorship deal
Nexen Tire has begun sponsoring SK Slavia Praha (Prague) Football Club for the 2021/22 season. The two-year partnership kicked-off during the Club’s first home league match on 7 August. Throughout the deal, Nexen Tire’s brand will be visible at the Eden Arena, home of SK Slavia Praha.
Bala Town drive forward with Davanti Tyres
Davanti Tyres has become back-of-shirt sponsor of JD Cymru Premier side Bala Town. Bala have enjoyed two decades of success to reach the pinnacle of Welsh football. It hopes the new partnership can help the club build on this summer’s foray into the UEFA European Conference League. Davanti said North Wales independent tyre retailers have “strongly supported the brand” since its 2015 launch, adding that the region has been “a cornerstone” as it expanded its network across the UK and into more than 70 countries. The sponsorship shows how Davanti is investing in raising its brand profile with Bala Town to actively support local retailers through its Make It Happen partnership programme. The brand, headquartered in the North-West of England is also the official tyre partner of Everton FC.
Torque from the Top: David Seward, managing director Yokohama HPT
DaimlerThe latest in our ‘Torque from the Top’ series of interviews with leading tyre industry executives features David Seward, MD of Yokohama’s UK distributor, Yokohama HPT. As you will read later, the company was established in 1988 and Seward has been with the company from the beginning, which must make him one of (if not the) longest-serving MD of any UK-based international tyre company. But first, a brief look at the history of the parent company.
Tomket Tyres partners with Newcastle United
Tomket TyresTomket Tyres has been named as Newcastle United’s latest official commercial partner. The partnership means Tomket Tyres will enjoy “significant presence” on the club’s pitch side LED system at St. James’ Park and will benefit from visibility across the club’s digital platforms. Tomket will also be rewarding the club’s global fanbase with VIP competitions and promotional offers for their tyres.
Laufenn tyre brand to sponsor UEFA Europa Conference
Hankook Tire has extended its commitment to the UEFA Europa League for a further three years. This third renewal of the tyre maker’s sponsorship covers the period until the end of the 2023/24 season and additionally includes the new for 2021 UEFA Europa Conference League. It will sponsor this competition via its Laufenn tyre brand. Hankook and UEFA jointly announced the partnership’s extension and Laufenn’s Europa Conference engagement following the 2021/22 UEFA Europa League group stage draw.
Tomket Tyres and Tyre Spot become Gateshead Football Club partner, academy sponsor
Tomket Tires; Tyre Sport; Gateshead FCGateshead Football Club has confirmed Tomket Tyres and Tyre Spot as an official club partner and academy sponsor. The partnership sees Tyre Spot extend their association with Gateshead Football Club having previously supported the club in a number of areas including as the club’s shirt sponsor, social media sponsor and official club partner.
Football: Nexen Tire becomes AC Milan’s tyre partner
AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
Kumho customers hone football skills with Spurs legends
Kumho’s recently renewed partnership with Tottenham Hotspur has many benefits – not least the annual five-a-side tournament that the Club lays on for customers. Although the 2020 event was postponed due to Covid-19, this year was a different story, and eight teams, each managed by a Spurs legend, battled it out at the club’s Training Centre at Hotspur Way.
Landsail ‘thrilled’ with Leicester City official tyre partnership
Landsail Tyres has begun the second year of its partnership with Premier League side Leicester City. The team started strongly with the Foxes lifting the first silverware of the domestic season, the Community Shield as the 2020/21 FA Cup winners beat Premier League champions Manchester City at Wembley. As official tyre partner of the Foxes, this season is the first since Landsail signed to be played in front of capacity crowds.
Yokohama-backed Chelsea FC secure more major silverware
Yokohama has congratulated Chelsea on its victory over Villareal on penalties in the European Super Cup. The tyre manufacturer has backed Chelsea since 2015, commencing with a multiyear shirt partnership worth around £40 million per season. Since the end of the initial deal, Yokohama has continued its relationship with the London club, becoming its official tyre partner in 2020. Since Yokohama launched its relationship with Chelsea, the club has also won two Premier League titles, the European Champions League, the Europa League, and the FA Cup, giving both the club and Yokohama major worldwide exposure.
Football: Kumho continuing as tyre partner to Bayer 04 Leverkusen
German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
Football: Sailun becomes FC Ingolstadt’s global tyre partner
Sailun Tyre is the new global tyre partner of German club FC Ingolstadt 04, which plays in the 2. Bundesliga. The collaboration between the ‘Schanzer’ and the Qingdao, China-based tyre maker is set to run for at least three years and is Sailun’s first professional football sponsorship deal with a German team.
