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You are here: Home1 / Football sponsorship

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Tomket and Tyres Life extend partnership

International News, UK News

Tomket Tyres will now be distributed by Tyres Life across the UK (excluding the North East and, Ireland). The extended partnership will be announced on 18 March via the Wolves versus Leeds United English Premier League game, which will be broadcast globally via 200+ channels including UK broadcasters Sky Sports, BBC Match of the Day. At the same time, Tyres Life has relocated to a larger warehouse.

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Related news:

  1. Tomket Tyres and Tyre Spot become Gateshead Football Club partner, academy sponsor
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Falken backing 18 football clubs in 7 countries
  4. Shipping costs temporary, price increases less so
17th March 2023/0 Comments/by Chris

Record crowd expected for 12th consecutive Continental Tyres-sponsored Women’s League Cup

Company News, UK News
©The FA/Getty Images

More than 20,000 tickets have been sold for this weekend’s eagerly anticipated FA Women’s Continental Tyres League Cup Final, as the tyre manufacturer celebrates its 12th consecutive year sponsoring the flagship event.

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Related news:

  1. ATE starts second season as Wolfsburg Sponsor
  2. Continental title sponsor for Irish women’s football league
  3. Continental furthers Asian football activities with Chinese sponsorship deal
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
3rd March 2023/by Chris

Iris Tyres receives celebrity support, makes Ismaël Bennacer brand ambassador

International News
Iris Tyres

Algerian tyre manufacturer, Iris Tyres, has received the support of prominent Algeria dignitaries and celebrity figures, following the visit of a government minister and the establishment of a brand ambassadorship

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Related news:

  1. Toyo AC Milan sponsorship promoted in new video
  2. Toyo kicks off as AC Milan sponsor
  3. Tomket Tires sponsors FC Zbrojovka Brno
  4. Yokohama-backed Chelsea FC secure more major silverware
1st December 2022/by Chris

Apollo Tyres hosts De Gea, Elanga and van de Beek in India

Company News, International News
Apollo Tyres

Apollo Tyres is hosting Manchester United footballers David De Gea, Anthony Elanga and Donny van de Beek who are in India to celebrate the launch of the third edition of Apollo’s “United We Play” grassroots football initiative. The three Manchester United first-team players will be seen in Goa on 1 December at the event, marking the maiden visit to India for any footballer from the current Manchester United first-team squad.

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Related news:

  1. Apollo a Man U regional partner
  2. Manchester United names Apollo official tyre in UK and India
  3. Apollo Tyres expands Man Utd sponsorship into global agreement
  4. Vredestein adverts to appear pitch-side at Manchester United
28th November 2022/by Chris

Davanti Tyres, Everton FC help grassroots football club after devastating arson attack

UK News
Davanti

Davanti Tyres has presented MSB Woolton FC, one of Europe’s largest grassroots football clubs, with a donation of £3,000 after its storage units packed with sporting and fitness equipment were burned down in an arson attack. The tyre brand acted in partnership with Everton FC to assist; Davanti is the Premier League club’s global official tyre partner. Davanti is a long-term supporter of grassroots sport in the North-West of England where it is headquartered.

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  1. Video: Cooper challenges Arsenal players in Precision Challenge 2
  2. Cooper brings together football and motorsport in pendulum Precision Challenge
  3. Arsenal players go head-to-head in Cooper Tire Europe’s ‘football darts’ challenge
  4. Everton, Davanti Tyres providing school uniforms to socially deprived areas
4th November 2022/by Andrew

Germany: Continental sponsoring national men’s football team

International News

When Continental wrapped up two decades of top-level football sponsorship following the UEFA EURO 2016 event its Tire division claimed to have “achieved the brand recognition targets we had set for the communication platform that football provided.” Yet the tyre maker never lost its love for the beautiful game, and from 1 January 2023 will add the men’s team in its homeland to its sponsorship trophy cabinet.

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Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. ATE starts second season as Wolfsburg Sponsor
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Continental to discontinue football World Cup sponsorship
13th October 2022/by Stephen

Football: PTG becomes Parma Calcio main sponsor

Company News, International News

Earlier this month, Prometeon Tyre Group (PTG) became the main sponsor of Italian football club Parma Calcio. Its multi-year agreement with the club, which currently plays in the second-tier Serie B league, gives the tyre maker a presence on players’ shirts and within their home stadium. Shirts will display the Prometeon logo rather than the Pirelli branding encountered on PTG tyres.

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Related news:

  1. Football: BKT named title sponsor of Italy’s Serie B
  2. Pirelli becomes Inter Milan’s “Global Tyre Partner”
  3. Nexen marketing brand with European football clubs
  4. Toyo kicks off as AC Milan sponsor
25th August 2022/by Stephen

Nexen Tire extends Eintracht Frankfurt sponsorship

Company News

The recently announced continuation of its partnership with Manchester City F.C. isn’t the only football activity that Nexen Tire is maintaining during the current season. The tyre maker has announced an extension of its sponsorship of German Bundesliga club Eintracht Frankfurt e.V. The freshly-reaffirmed partnership will continue through to the 2024/25 season.

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Related news:

  1. 3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
  2. Nexen marketing brand with European football clubs
  3. Falken Tyre sponsoring Bundesliga newcomer
  4. Nexen Tire begins Manchester City FC partnership
8th August 2022/by Stephen

Nexen Tire confirms Manchester City 2022/23 partnership

Company News, UK News

The Premier League begins its 2022/23 season today, and Nexen Tire has confirmed that it will continue its sponsorship of Manchester City F.C. When players take to the field in their encounter with West Ham United on Sunday, the tyre maker’s logo will once again proudly feature on shirt sleeves, as it has since 2017. Nexen Tire first became a Manchester City partner in 2015.

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Related news:

  1. Nexen Tire begins Manchester City FC partnership
  2. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  3. Nexen Tire back with Man City for 2019/20
  4. Hand-in-hand success: Nexen Tire congratulates Man City
5th August 2022/by Stephen

Davanti Tyres and Everton Football Club expand global commercial partnership

Company News, UK News
Davanti at Everton FC’s training complexDavanti

Davanti Tyres has renewed and extended its global commercial partnership with Everton Football Club. Davanti, a global tyre brand headquartered in Newton-le-Willows, east of Liverpool, has been a club partner since 2017. It will remain Everton’s ‘Official Global Tyre Partner’ as part of the new multi-year agreement. Davanti says the deal will help to support its objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. It will also enhance its brand exposure across Everton’s digital channels and at Goodison Park on matchdays.

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Related news:

  1. Davanti Tyres signs three-year partnership with Everton Football Club
  2. Davanti unveils wave of new product, partnership news at first conference
  3. Oak Tyres outlines brand strategy in new Davanti era
  4. Davanti Tyres opens European Development Centre at IDIADA
3rd August 2022/by Andrew

Continental Tyres gets football ambassador support on ‘Grip the Nation’ tour

Company News, UK News

Continental Tyres has activated its long-running association with international football on its Grip the Nation roadshow. ITV Sport host Laura Woods and ex-England Lioness turned broadcaster Karen Carney MBE have joined the tyre brand as the England Women’s Senior Football Team prepares for its home European Championship tournament this summer. Conti is an official partner of the England Lionesses, and has been touring the UK with its Grip The Nation roadshow. The tyre manufacturer has handed out more than 13,000 free fan packs to help clubs and fans prepare for the tournament.

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Related news:

  1. Football: Continental extends partnership with England Women’s Senior Team
  2. ATE starts second season as Wolfsburg Sponsor
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Ten Consecutive Cups for Continental Tyres and Women’s Football
1st July 2022/by Andrew

Linglong Tire extends VfL Wolfsburg partnership

Company News
Linglong

Wang Feng, chairman and president of Linglong Tire, recently attended the online renewal of the company’s partnership of well-known top-flight German football team VfL Wolfsburg with Michael Meeske, chief executive officer of VfL Wolfsburg. As a result, Linglong Tire will remain ‘Global Club of Champions/Top Partner, Official Tire Partner, and Official Jersey Sleeve Partner’ of VfL Wolfsburg. Linglong also becomes the Official Team Partner Climate of VfL Wolfsburg and the Wolfsburg United project.

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Related news:

  1. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  2. Linglong renews VfL Wolfsburg sleeve partnership
  3. ATE starts second season as Wolfsburg Sponsor
  4. Linglong Tire renews VfL Wolfsburg partnership
15th February 2022/by Chris

Kumho Tyre extends Tottenham Hotspur partnership

International News, UK News
Kumho Tyre

Tottenham Hotspur and Kumho Tyre agreed to a “long-term extension” of Kumho’s position as the premier league football club’s Official Tyre Partner at a signing ceremony at the Tottenham Hotspur Stadium recently.

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Related news:

  1. Kumho Tire extends Tottenham Hotspur sponsorship
  2. Kumho customers play the beautiful game, Spurs-style
  3. Kumho continues Spurs partnership
  4. Kumho customers hone football skills with Spurs legends
24th November 2021/by Chris

Football: Continental, MLS announce multi-year partnership renewal

International News

The long-term partnership between Continental Tire and the top-flight men’s football league in the USA and Canada has been extended, and to commemorate this renewal of the relationship during its 150th anniversary year, Continental is gifting US$150,000 to the “incredibly passionate” fans of Major League Soccer (MLS), the Club Supporters Groups.

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Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. Tyres & Basketball: Continental’s latest sponsorship engagement
  3. Chelsea FC US tour ‘boosts’ Yokohama brand
  4. Continental extends North American football sponsorship
11th October 2021/by Stephen

Nexen Tire signs 2-year SK Slavia Praha sponsorship deal

International News

Nexen Tire has begun sponsoring SK Slavia Praha (Prague) Football Club for the 2021/22 season. The two-year partnership kicked-off during the Club’s first home league match on 7 August. Throughout the deal, Nexen Tire’s brand will be visible at the Eden Arena, home of SK Slavia Praha.

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Related news:

  1. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  2. Nexen aiming for Global Top 10 by 2025
  3. Football: Kumho Tyre partners with FK Mladá Boleslav
  4. Tomket Tires sponsors SK Dynamo
17th September 2021/by Chris
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