Apollo Tyres is hosting Manchester United footballers David De Gea, Anthony Elanga and Donny van de Beek who are in India to celebrate the launch of the third edition of Apollo’s “United We Play” grassroots football initiative. The three Manchester United first-team players will be seen in Goa on 1 December at the event, marking the maiden visit to India for any footballer from the current Manchester United first-team squad.
Davanti Tyres has presented MSB Woolton FC, one of Europe’s largest grassroots football clubs, with a donation of £3,000 after its storage units packed with sporting and fitness equipment were burned down in an arson attack. The tyre brand acted in partnership with Everton FC to assist; Davanti is the Premier League club’s global official tyre partner. Davanti is a long-term supporter of grassroots sport in the North-West of England where it is headquartered.
When Continental wrapped up two decades of top-level football sponsorship following the UEFA EURO 2016 event its Tire division claimed to have “achieved the brand recognition targets we had set for the communication platform that football provided.” Yet the tyre maker never lost its love for the beautiful game, and from 1 January 2023 will add the men’s team in its homeland to its sponsorship trophy cabinet.
Earlier this month, Prometeon Tyre Group (PTG) became the main sponsor of Italian football club Parma Calcio. Its multi-year agreement with the club, which currently plays in the second-tier Serie B league, gives the tyre maker a presence on players’ shirts and within their home stadium. Shirts will display the Prometeon logo rather than the Pirelli branding encountered on PTG tyres.
The recently announced continuation of its partnership with Manchester City F.C. isn’t the only football activity that Nexen Tire is maintaining during the current season. The tyre maker has announced an extension of its sponsorship of German Bundesliga club Eintracht Frankfurt e.V. The freshly-reaffirmed partnership will continue through to the 2024/25 season.
The Premier League begins its 2022/23 season today, and Nexen Tire has confirmed that it will continue its sponsorship of Manchester City F.C. When players take to the field in their encounter with West Ham United on Sunday, the tyre maker’s logo will once again proudly feature on shirt sleeves, as it has since 2017. Nexen Tire first became a Manchester City partner in 2015.
Davanti Tyres has renewed and extended its global commercial partnership with Everton Football Club. Davanti, a global tyre brand headquartered in Newton-le-Willows, east of Liverpool, has been a club partner since 2017. It will remain Everton’s ‘Official Global Tyre Partner’ as part of the new multi-year agreement. Davanti says the deal will help to support its objective to further increase its presence in the UK, Europe, Middle East, Far East and South America. It will also enhance its brand exposure across Everton’s digital channels and at Goodison Park on matchdays.
Continental Tyres has activated its long-running association with international football on its Grip the Nation roadshow. ITV Sport host Laura Woods and ex-England Lioness turned broadcaster Karen Carney MBE have joined the tyre brand as the England Women’s Senior Football Team prepares for its home European Championship tournament this summer. Conti is an official partner of the England Lionesses, and has been touring the UK with its Grip The Nation roadshow. The tyre manufacturer has handed out more than 13,000 free fan packs to help clubs and fans prepare for the tournament.
Wang Feng, chairman and president of Linglong Tire, recently attended the online renewal of the company’s partnership of well-known top-flight German football team VfL Wolfsburg with Michael Meeske, chief executive officer of VfL Wolfsburg. As a result, Linglong Tire will remain ‘Global Club of Champions/Top Partner, Official Tire Partner, and Official Jersey Sleeve Partner’ of VfL Wolfsburg. Linglong also becomes the Official Team Partner Climate of VfL Wolfsburg and the Wolfsburg United project.
Tottenham Hotspur and Kumho Tyre agreed to a “long-term extension” of Kumho’s position as the premier league football club’s Official Tyre Partner at a signing ceremony at the Tottenham Hotspur Stadium recently.
The long-term partnership between Continental Tire and the top-flight men’s football league in the USA and Canada has been extended, and to commemorate this renewal of the relationship during its 150th anniversary year, Continental is gifting US$150,000 to the “incredibly passionate” fans of Major League Soccer (MLS), the Club Supporters Groups.
Nexen Tire has begun sponsoring SK Slavia Praha (Prague) Football Club for the 2021/22 season. The two-year partnership kicked-off during the Club’s first home league match on 7 August. Throughout the deal, Nexen Tire’s brand will be visible at the Eden Arena, home of SK Slavia Praha.
Davanti Tyres has become back-of-shirt sponsor of JD Cymru Premier side Bala Town. Bala have enjoyed two decades of success to reach the pinnacle of Welsh football. It hopes the new partnership can help the club build on this summer’s foray into the UEFA European Conference League. Davanti said North Wales independent tyre retailers have “strongly supported the brand” since its 2015 launch, adding that the region has been “a cornerstone” as it expanded its network across the UK and into more than 70 countries. The sponsorship shows how Davanti is investing in raising its brand profile with Bala Town to actively support local retailers through its Make It Happen partnership programme. The brand, headquartered in the North-West of England is also the official tyre partner of Everton FC.
The latest in our ‘Torque from the Top’ series of interviews with leading tyre industry executives features David Seward, MD of Yokohama’s UK distributor, Yokohama HPT. As you will read later, the company was established in 1988 and Seward has been with the company from the beginning, which must make him one of (if not the) longest-serving MD of any UK-based international tyre company. But first, a brief look at the history of the parent company.
Tomket Tyres has been named as Newcastle United’s latest official commercial partner. The partnership means Tomket Tyres will enjoy “significant presence” on the club’s pitch side LED system at St. James’ Park and will benefit from visibility across the club’s digital platforms. Tomket will also be rewarding the club’s global fanbase with VIP competitions and promotional offers for their tyres.