Tag: Football sponsorship
Chelsea considering new shirt sponsor
Several sporting news sources are reporting that Chelsea is considering a new shirt sponsor to potentially replace Yokohama.
Toyo supporting Bundesliga team Fortuna Duesseldorf till 2022
Toyo Tires has sponsored German Bundesliga team Fortuna Duesseldorf for four seasons now and has signed a contract for a further three seasons until 2022. During this time Toyo has followed the team on their journey from Bundesliga 2 to Bundesliga 1.
Yokohama proudly displayed on new Chelsea FC third kit
Chelsea FC has revealed its new third kit for the 2019/20 season, with shirt sponsor Yokohama Tyres’ logo in place across the front. The reigning UEFA Europa League champions have styled the shirt with several nods to the 1990s, another good era for the Stamford Bridge club.
3 more years: Nexen Tire extends Eintracht Frankfurt sponsorship
Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.
Football: BKT partners with Spain’s LaLiga
BKT (Balkrishna Tires) has become Official Global Partner of LaLiga, Spain’s top-flight football league, for a period of three years. The partnership takes effect immediately and runs until the end of the 2021/22 season.
Falken backing 18 football clubs in 7 countries
During the 2019-2020 season Falken is on the books at 18 clubs in Germany, England, France, Italy, Poland, Spain and - for the first time - Belgium.
Football: Falken signs up as Borussia Mönchengladbach sponsor
Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.
Kumho customers play the beautiful game, Spurs-style
One of the many highlights of Kumho Tyre’s partnership agreement with Premier League football club Tottenham Hotspur is the annual five-a-side tournament the club lays on for Kumho’s UK customers. Kumho considers this a money-can't-buy experience that is “eagerly anticipated” by all concerned.
Nexen Tire back with Man City for 2019/20
Last season’s engagement with ‘domestic treble’ winner Manchester City F.C. gave Nexen Tire abundant exposure. The tyre maker returns again in 2019/20 as an Official Partner, its fifth season with the club and its third as Sleeve Partner. The current season got underway with a 5-0 win against West Ham last Saturday.
Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
Less than three months after extending its VfL Wolfsburg partnership, Linglong Tire has taken a further step with the German football club by becoming its sleeve partner. As of this season, the tyre maker’s logo will appear on players’ left shirt sleeves during Bundesliga and DFB Cup matches.
Kumho partners with German football club Bayer 04 Leverkusen
Kumho Tyre is the new Premium Partner for German football club Bayer 04 Leverkusen and, for the annual DFB Cup knockout competition, sleeve partner. The two-year partnership between the tyre maker and football club got underway on Saturday when the Bayer 04 players took to the field in their new kit for the first round of the DFB Cup, a match that saw them defeat Alemannia Achen by four goals to one.
American football: BKT the presenting sponsor for U19 European Championship
American football isn’t a mainstream sport in Europe – not yet, anyway. But its fanbase on this side of the Atlantic is growing, and audience numbers will be helped by next month’s 2019 IFAF Women’s European Championship in the UK and – starting next week – the 2019 U19 European Championship in Bologna, Italy. Off-highway tyre maker BKT is presenting sponsor of the latter event.
Football: Sailun Tyre partners with Valencia CF
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.
Nokian Tyres back as Swamp Soccer sponsor
It’s Swamp Soccer time again, and Nokian Tyres is ready for two days of boggy fun. The tyre maker returns this year as title sponsor, a status it has now held for more than a decade.
Yokohama celebrates brand boost as Chelsea wins Europa League
Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.