Ligue de Football Professionel (LFP), the body which governs the French football leagues, officially presented the new identity of the 2020/21 Ligue 2 season this month. And, from 1 July 2020 it will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.
Sailun global brand RoadX Tyre has become the official tyre partner of West Ham United Football Club, in a three-year deal. RoadX was launched in 2019, with car and commercial products focusing on comfort and durability. The brand is linking its recent foundation to West Ham’s reputation as ‘The Academy of Football’, with a youth development system that has forged the talents of many future stars.
While Yokohama has ended its Chelsea shirt sponsorship after “five very successful years”, the Japanese tyre manufacturer will continue its relationship with the premiership team as Official Global Tyre Partner.
It’s already title partner to the knockout championship Coupe de la Ligue (French League Cup), and now BKT has extended its football activities in France by becoming title sponsor to the country’s second division league. From the start of the 2020/21 season, this will be known as Ligue 2 BKT.
The sponsorship agreement between Hankook Tire and Real Madrid has been extended until the end of the 2022/23 season. This continued collaboration between tyre maker and Spanish La Liga football club was sealed at a ceremony recently held at Santiago Bernabéu stadium. Florentino Pérez, president of Real Madrid, and Sang Hoon Lee, Hankook Tire’s president in Europe, oversaw proceedings.
Apollo Tyres has partnered with Manchester United F.C. for more than seven years, and an important aspect of this engagement has been the nurturing of young football talent. The latest programme has now been launched in India and involves the Manchester United U-18 team, which in May will visit the country for the first time.
Continental Tyres has renewed its commitment to Women’s football in England by extending its partnership with the FA to September 2021. This renewal will see Continental, as a founding partner of The FA Women’s Super League, reach its ten-year milestone of continued support.
Fans of Czech First League club FK Mladá Boleslav will see a lot more of Kumho Tyre in future. As exclusive tyre partner for the coming three years, Kumho Tyre gains a logo presence on the back of players’ shirts and the front of their shorts during all First League and cup matches as well as on digital signage along the length of the playing field. The sponsorship arrangement also covers hospitality options and a presence within the club’s media activities.
Toyo Tires has sponsored German Bundesliga team Fortuna Duesseldorf for four seasons now and has signed a contract for a further three seasons until 2022. During this time Toyo has followed the team on their journey from Bundesliga 2 to Bundesliga 1.
Nexen Tire has extended its sponsorship deal with German football club Eintracht Frankfurt through to the 2021/22 season. With the newly extended contract, Nexen Tire enjoy visibility at the Bundesliga club’s home stadium including in broadcast feeds, perimeter boards and commercials.
BKT (Balkrishna Tires) has become Official Global Partner of LaLiga, Spain’s top-flight football league, for a period of three years. The partnership takes effect immediately and runs until the end of the 2021/22 season.
Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.