Tag: Football sponsorship

Linglong Tire becomes official partner of Juventus FC

Linglong Tire becomes official partner of Juventus FC

Friday 2nd February 2018 | 0 Comments

Linglong Tire has become a Juventus Football Club official partner, having signed an agreement in Zhaoyuan, where the tyre manufacturer is headquartered. The Torinese club is one of Italy’s most prominent, boasting a 120-year history of domestic and international success, demonstrating the increasing ambition of Linglong, now a global top 20 player in the tyre industry.

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AC Milan in Japanimation – 4th Toyo Tires video now online

AC Milan in Japanimation – 4th Toyo Tires video now online

Tuesday 19th December 2017 | 0 Comments

The fourth AC Milan video from Toyo Tire & Rubber is now available. Titled ‘AC Milan in Japanimation’, the short video was created with the help of Yoichi Takahashi, creator of the ‘Captain Tsubasa’ manga football cartoon.

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Apollo Tyres becomes an Indian Super League official partner

Thursday 14th December 2017 | 0 Comments

Apollo Tyres has caught football fever in India – within the last month it has announced sponsorship deals with two clubs, Chennaiyin FC and Minerva Punjab FC, and now the tyre maker has become an official partner of the Indian Super League (ISL) for the current season. Its support of the ten-club championship will be manifest in campaigns planned for cities where matches are scheduled to take place during the remaining three months of the current season.

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Falken, Liverpool FC discuss tyre-football partnership and synergies

Falken, Liverpool FC discuss tyre-football partnership and synergies

Friday 1st December 2017 | 0 Comments

Falken's status as the official tyre partner of Liverpool Football Club is one of the latest in an extended series of tyre and football partnerships. Tyres & Accessories took the opportunity of Falken’s first event at Anfield to ask director and senior executive officer, Sumitomo Rubber Industries Yutaka Kuroda and chief commercial officer and managing director at Liverpool FC Billy Hogan to illustrate how the partnership will be used to benefit both parties. In addition to the particular synergies between the club and tyre brand, their answers also illustrate why there has been such a boom in partnerships between top-tier football clubs and tyres in recent years.

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Liverpool FC presents shirt to Falken Tyres in recognition of global partnership

Tuesday 28th November 2017 | 0 Comments

Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players' coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.

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Apollo Tyres: Second Indian football sponsorship

Monday 27th November 2017 | 0 Comments

Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres has shared details of a new agreement with Minerva Punjab FC (MPFC). Under a five-year contract, the tyre maker will act as title sponsor to the Mohali-based club. MPFC plays in the Hero I-League, which along with the Indian Super League is one of two premier football leagues in the country.

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Playing at home: Apollo Tyres sponsoring Chennaiyin FC

Tuesday 21st November 2017 | 0 Comments

Having cut its football sponsorship teeth on a deal with Manchester United in 2013 and then extending its activities in the UK and Europe, Apollo Tyres has now entered into its very first football sponsorship agreement in its home market. For the 2017-18 Hero Indian Super League season, Apollo Tyres has announced its association with Chennai-based club Chennaiyin FC, and will serve as principal sponsor.

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Football: Continental signs up for 5 more years with Bundesliga club Hannover 96

Friday 3rd November 2017 | 0 Comments

Continental has extended its relationship with German Bundesliga football club Hannover 96 through the signing of a new sponsorship agreement. The new contract covers a five-year period, beginning in the 2018/19 season, and includes television and in-stadium advertising slots. A further aspect of the new contract is Continental Reifen Deutschland GmbH’s support of the new Hannover 96 junior academy that opened in summer and serves as a training facility and home ground for the club’s U11 to U23 clubs.

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Nexen aiming for Global Top 10 by 2025

Tuesday 31st October 2017 | 0 Comments

With new factories in Europe and now also the US Nexen Tire is growing in terms of global production capacity. However, the firm is also investing in developing its brand, especially in terms of football sponsorship. Recently Tyres & Accessories looked into how the company is combining the two in order to meet its goal of entering the global top 10 by 2025. In 1976 Kettering Tyres paid local football club Kettering Town FC to print its logo on the front of the team shirt. The move caused ructions in what was then known as the first division and didn’t last long, but it did set a precedent for sponsorship that went to the next level this year. 41 years later, shirt sponsorship in the English Premier League (called Football League First Division back then), which brought in £226.5 million in sponsor revenues during the 2016-17 season, is very big business.

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Nexen’s Man City sponsorship extended to include Carabao cup

Tuesday 31st October 2017 | 0 Comments

Nexen Tire has announced that its partnership with Manchester City Football Club (Man City) has been extended to include matches of the Carabao Cup tournament. This is the first time in the history of the English Football League (EFL) Cup that markings on football team jerseys are allowed, and as official partner on the Manchester City jerseys, the Nexen Tire logo will appear on the left sleeve of the Manchester City team equipment, which will be worn during the Carabao Cup matches.

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MRF Tyres sponsors three premiership football teams

Monday 30th October 2017 | 0 Comments

MRF Tyres scored a hat-trick of sleeve sponsorships deals with Premier League football teams in September - signing Newcastle United, West Ham United, and West Bromwich Albion in one-season deals that last until May 2018. The move can only be seen as a concerted effort to raise brand awareness ahead of the widespread introduction of MRF car tyres in the UK

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Trico increases Redditch United support with player sponsorship

Thursday 28th September 2017 | 0 Comments

Trico has made Redditch United midfielder Arjun Jung its football ambassador, strengthening the link between the Evo-Stik League’s Southern Premier club and the stadium sponsor. Jung will assist Trico and its guests throughout this season’s campaign, to ensure they receive the full match day experience. In his role, he will also represent Trico during other selected company events.

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Midwest Motor Factors sponsors Walsall FC

Tuesday 26th September 2017 | 0 Comments

West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Sky Bet league one football team, Walsall FC for the 2017/18 season. Midwest will have branding throughout the Saddlers’ 11,000 capacity stadium and will be following the team’s progress throughout the season.

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Chelsea Ladies FC extend Yokohama football brand reach

Friday 22nd September 2017 | 0 Comments

Chelsea Ladies FC will kick off the 2017/18 season this weekend in the FA Women’s Super League (WSL), bringing further significant global brand awareness to its official shirt sponsor, Yokohama Tyres.

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Apollo becomes Official Tyre Partner of Crystal Palace FC

Friday 15th September 2017 | 0 Comments

Apollo Tyres has extended its Premier League football sponsorship, adding Crystal Palace FC to its existing global partnership with Manchester United. As Official Tyre Partner, Apollo will have a significant presence at all the club’s domestic matches.

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