Tag: Football sponsorship
Football: BKT naming partner for France’s Coupe de la Ligue
French football governing body Ligue de Football Professionnel (LFP) has announced its entry into a partnership with tyre maker BKT. The off-highway tyre specialist has become naming partner to the knockout championship Coupe de la Ligue (French League Cup) for the next six seasons. As of the round of 32, the Coupe de la Ligue will be known as the Coupe de la Ligue BKT.
Hankook Tire signs up as Napoli sponsor
Details of Hankook Tire’s sponsorship of Italian football club S.S.C. Napoli were announced during a press conference at the club’s home ground yesterday. Hankook Tire Italia will initially support the Serie A team from the 2018-19 season through to May 2020, and through this aims to expand brand awareness in Italy.
Falken sponsors Atlético de Madrid
Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK.
Hankook Tire sponsoring AS Monaco
Under a new partnership, Hankook Tire has become a sponsor to Association Sportive de Monaco, runner-up in France’s top football league last season. The tyre maker’s partnership with AS Monaco FC will initially cover a two-year period and gives Hankook brand exposure at the club’s home ground, the Louis II stadium in Fontvieille, during Ligue 1 home matches as well as hospitality opportunities.
Happy Birthday Mr Goodyear – Bayern München players serenade premium partner
Ever wondered how it sounds when top-flight footballers sing happy birthday to a tyre company? Wonder no longer – Goodyear has shared the musical talents of the boys from FC Bayern München. Sandro Wagner, Niklas Süle, Thiago Alcântara and Corentin Tolisso strike up a tune to mark the 120th birthday of the club’s platinum partner.
Falken extends European football sponsorships
The Falken tyre brand is extending its commitment to top class European football, and for the current season has commenced new partnerships with clubs in Germany, Spain, the Netherlands and Sweden in addition to its existing engagements.
Nexen Tire continues ‘successful’ Manchester City FC sponsorship
Upon kicking off its sponsorship of Manchester City FC for 2018/19, Nexen Tire states that it plans to continue utilising its relationship with last season’s Premier League champion throughout the game season to “expand its global loyal fan-base by increasing touchpoints for customers to directly engage and experience the Nexen Tire brand.” As was the case in 2017/18, Nexen will continue as official sleeve partner.
Football: BKT named title sponsor of Italy’s Serie B
Off-highway tyre maker BKT has taken on title sponsorship of Italy’s second-highest football championship, Serie B. The arrangement covers a period of three years and sees the championship’s official name change to Serie BKT. In addition, BKT gains brand visibility in all Lega Serie B stadiums and during televised matches.
FA Cup honours for Yokohama-sponsored Chelsea FC
Yokohama-sponsored Chelsea FC enjoyed a winning conclusion to the 2017-18 football season by taking a 1-0 victory in Saturday’s FA Cup final at Wembley. Marking the climax of the English season, the match was played in front of a sell-out crowd at Wembley, and watched by a live UK TV audience which peaked at 8.7 million. With global TV viewership expected to be at least ten times this number, Yokohama will benefit from a jump in brand exposure from its shirt partnership with the winners.
On the Pulse: Falken Tyres releases Liverpool FC video
Official Global Tyre Partner to Liverpool Football Club, Falken Tyres, has launched a new global campaign featuring LFC first team players Alex Oxlade-Chamberlain, Dominic Solanke, Trent Alexander-Arnold and Joe Gomez. The players help bring to life its global strapline ‘On The Pulse’ through the making of a unique music track.
Hankook Tire: Together with Europa League until 2020-21
In a few hours’ time Marseille will square up against Atletico Madrid in this season’s Europa League final, with the Spanish side given short odds to be holding the trophy high at the close of play. Hankook Tire is present in Lyon as sponsor and announced today its commitment to take part in the excitement for a further three years: The tyre maker’s UEFA Europa League support has been extended until the end of the 2020-21 season.
Chelsea FC launches 2018/19 home kit, with Yokohama returning as shirt sponsor
Yokohama’s logo will continue to appear on Chelsea FC’s home shirt in the 2018/19 season. The club launched its 2018/19 home kit, which will be worn by the first team and both the Chelsea Academy and Ladies teams throughout the 2018/19 season.
Apollo Tyres signs three-year sponsorship deal Hungarian football team DVTK
Deepening it’s connect further with Hungary, Apollo Tyres has partnered with DVTK – a local top flight football and sports club. Apollo is now looking at leveraging DVTK’s “passionate and massive fan base” to raise awareness of its brand among potential customers, business partners and consumer audiences in Hungary.
Juventus, Linglong Tire hold partnership ceremony in Turin
The start of a partnership between Linglong Tire and Juventus FC in February has been cemented by an official ceremony at the football club’s home stadium in Turin. The ceremony took place on 22 April and was attended by Wang Feng, chairman of Linglong Tire, and Giorgio Ricci, Juventus’ co-chief revenue officer and head of global partnership and corporate revenues. Antonio Cabrini, former Juventus player and captain, was also in attendance.
A great season for Manchester City – and Nexen Tire
Nexen Tire is revelling in Manchester City FC’s Premier League success. Travis Kang, chief executive officer of Nexen Tire, states that as official tyre partner, Nexen is “thrilled” with Manchester City’s confirmation as Premier League champion.