ZC Rubber debuts Flagship Series –global rollout in coming year
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
According to the manufacturer, the Flagship Series line represents “both a symbolic and tangible proof point” for ZC Rubber’s vision to grow in the high-end passenger car tyre market. “We have invested considerable research and development on Flagship Series products, which are the consolidation of our scientific research achievements in recent years,” comments Shen Jinrong, chairman of Zhongce Rubber Group. “After rounds of testing and modification, we are confident that the Flagship Series will become comparable to the world’s top tyre brands.”
ZC Rubber claims “great breakthroughs” in safety, controllability, and comfort with its Flagship Series. Ge Guorong, vice president of the Zhongce Rubber Group, shares that the Flagship Series is “designed to meet the ever-evolving and more diversified consumer needs.” He adds: “We can proudly say that we have redefined premium tyres made in China. We also believe that this series will become a smart choice with quality, value, and style for consumers.”