Zhongce Rubber Group (ZC Rubber) has appointed Andrew Reitzner its national sales manager for the UK. Reitzner began in this role on 1 February and takes responsibility for the TBR & PCR portfolio of products with existing importers whilst looking at the UK market for new partners for ZC’s further brand portfolio.
As of 1 January 2024, Marc Debusschere is Zhongce Rubber Group’s Off Road Tyres & Track OEM Sales Director in Europe. ZR Rubber comments that this newly created position continues the global expansion of its OTR team.
Arsenal F.C. has entered into a global partnership with tyre company ZC Rubber, manufacturer of the Westlake, Goodride, Chaoyang, Arisun, Trazano and Yartu tyre brands. As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at the club’s home, Emirates Stadium, starting on 2 December 2023 and continuing for the next three years.
Last week, ZC Rubber hosted a dealer conference and driving experience event for European dealers at the Nürburgring Nordschleife that provided its European partners an opportunity to personally experience the performance of two flagship tyres. The company also spoke about the path it intends to take with Westlake and Goodride.
China’s biggest tyre maker wants to grow even larger and expand its manufacturing footprint to Europe and North America, producing tyres that approach the premium market. To finance these ambitious plans, ZC Rubber will debut on the Shanghai Stock Exchange in the not-too-distant future.
ZC Rubber has significantly expanded its Goodride Zuper Snow Z-507 range with the addition of 22 further dimensions. It says these newcomers offer “more options for drivers seeking exceptional traction and handling during the winter season.”
China’s ZC Rubber, manufacturer of the Westlake, Goodride, Chaoyang, Arisun and Trazano tyre brands, has shared news of its recent activities in the original equipment tyre supply business, a sector where it has been present for more than a decade. In recent months the company added Volkswagen and Ford/Lincoln to its OEM portfolio, joining firms such as Jaguar Land Rover, Volvo, Changan Auto, Great Wall Motor and Geely.
ZC Rubber has launched new flagship tyres in its Westlake and Goodride European ultra-high performance car tyre ranges at The Tire Cologne 2022. The Westlake ZuperAce Z-007 and Goodride Solmax 1 are designed to deliver quieter running, increased grip, and handling performance, ZC Rubber says. The manufacturer adds that it has upgraded the tyre structure with core technologies from ZC Rubber, BPOT technology and Hybrid formula. The Westlake ZuperAce Z-007 and Goodride Solmax 1 will be available in ranges of 17-22 inch sizes for the European market starting in June 2022. Both tyres will be fully introduced throughout Europe and Southeast Asia in the second half of 2022, following the initial roll-out.
Tyre comparison website Tyre Reviews has put ten popular tyres for performance cars to the test, making the brand-new Continental SportContact 7 a winner in its first outing on the independent assessment circuit. Reviewer Jonathan Benson fitted the ten tyre combinations to a BMW-powered Toyota Supra in sizes 255/35 R19 (front) and 275/35 R19 (rear) for the test, which he conducted over nine disciplines at Conti’s Contidrom facility. Given that the tyre was proven at the circuit, and is at least 12 months newer than any other product in this test, it is perhaps a little unsurprising that the SportContact 7 prevailed, but with reasonably comfortable first-place finishes in the dry and wet handling and braking tests, Tyre Reviews concludes that the tyre sets “a new standard for the UUHP segment.”
ZC Rubber hosted its first Global Online Dealer Conference on 19 March. The theme of this event was ‘Innovate into The Great Future’, and conference speakers outlined the company’s strategic vision and plans for continued growth in 2021 and also introduced its latest products, technologies, and services.
Lockdown has spurred many companies on to greater creativity in how they market and sell their products, and ZC Rubber is no exception. The tyre maker has launched virtual showrooms for its Westlake, Goodride and Arisun brands, giving visitors a 360-degree experience and access to more than 50 tyre products.
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
With its newly-developed global customer service system, ZC Rubber says it offers tyre dealers an online platform that serves as a “one-stop solution for tyre information, marketing support and after-sales service.” The system covers all ZC Rubber brands, including Westlake, Goodride, Chaoyang, Trazano, Arisun and Yartu.
Delticom has named the top-selling tyres sold on its sites, according to a number of different criteria. The rankings are based on Europe-wide sales from Delticom’s online B2B shops, such as Yourtyres.co.uk in the UK – across all brands and categories.