ZC Rubber hosted its first Global Online Dealer Conference on 19 March. The theme of this event was ‘Innovate into The Great Future’, and conference speakers outlined the company’s strategic vision and plans for continued growth in 2021 and also introduced its latest products, technologies, and services.
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
ZC Rubber and Ningbo Institute of Materials Technology & Engineering, Chinese Academy of Sciences have announced their new Research & Development centre for rubber and novel environmental-friendly green materials. According to China’s largest tyre manufacturer, the centre will focus on the development on the rubber and materials for smart production, new energy and green material.
ZC Rubber has hosted its first European dealer meeting in Germany, designed to further development and marketing strategy in the market. Hosting “hundreds of partners and dealers,” Shen Jinrong, president of ZC Rubber, introduced the company mission: “To supply safe and value to global market”.