ZC Rubber is launching its second generation of Westlake WSA2LT, WAS2, WDA2LT, WDA2, WSM2 and WDM2 all-steel truck and light truck tyres into the European market effective 1 July 2020. According to the company, the range is designed for “European fleets who seek both tyre performance and cost saving”.
ZC Rubber reported today that production at its plant in Hangzhou, China resumed on 10 February following a pause taken in response to concerns regarding coronavirus (COVID-19). The manufacturer of the Westlake, Goodride, Arisun and Chaoyang tyre brands says production is now at 70 per cent capacity and is expected to return to normal levels soon. Triangle Tyre says its production also restarted on 10 February.
When Tyrepress.com published its current ranking of the world’s largest tyre makers several months ago, a new name occupied 9th place – ZC Rubber. With revenues of RMB 26.9 billion (£3.1 billion) in 2018, China’s largest tyre maker had moved up one place from the previous year on the back of 12 per cent year-on-year […]
ZC Rubber has announced that it will introduce a series of new commercial and consumer tyres in 2019. Covering European TBR and PCR tyre markets, the new products have been designed to meet local customer demands, the manufacturer states.
Although present with its Goodride, Golden Crown and Westlake brands at The Tire Cologne, Richard Li stressed that the main focus for the Zhongce Rubber Group (ZC Rubber) during the show was upon the last of the trio. Westlake is, explained the assistant general manager and marketing director, the tyre maker’s “flagship brand in Europe.”
Vacu-Lug has become the new retread manufacturing partner for Hankook in the UK. The company signalled its new status by including the manufacturer’s Alphatread retreading brand on its stand at the Commercial Vehicle Show (24-26 April, Birmingham NEC), coinciding with the beginning of production of the Alphatread bead-to-bead retread truck tyre range at the Vacu-Lug factory in Grantham.
Westlake tyre has struck a sponsorship deal with Major League Baseball’s San Diego Padres for the 2018 and 2019 seasons together with its US distributor, Tireco Inc. The sponsorship includes a signage package, on-site activation and hospitality opportunities for dealers and VIPs, aiming to improve the brand image and brand influence in the local market.
ZC Rubber hosted a meeting for dealers and partners in Bangkok, Thailand on 28 Januaruy. The distributor conference was headlined, “More Progress More Achievement”, focusing on improving market share in local tyre markets. Ge Guorong, vice president of ZC Rubber, shared the great achievement in the 2017 that the company’s sales revenue was up for 2017, by about 22 per cent.
Westlake Tyres and TIP Trailer Services Nordic have reached an agreement covering “the purchase and use of a significant amount of Westlake Tyres.” Westlake Tyre Europe shares that in the first year of this agreement between the transport equipment leasing company and DSV Road NV, exclusive distributor of the Westlake brand in Scandinavia, an “extensive amount” of tyres will be supplied for use at TIP Trailer Services workshops in sites in Denmark, Finland, Norway and Sweden.
From the exclusive location of the world famous Taj Palace Hotel, tucked away in the diplomatic enclave of the bustling metropolis of Delhi, over 50 European Westlake partners recently had a unique experience of India.
Commercial tyre retreading and management specialist, Vacu-Lug Traction Tyres will launch the first of a new generation of tyres at the CV Show (Birmingham NEC, 25-27 April). Featuring an enhanced sidewall protection system, the new 245/70R17.5 WZY2 has been manufactured to provide operators with extra protection against kerb wear.
Westlake tyres has partnered with The Irish Drift Championship (IDC) 2017 and says it will “cooperate with drifters to bring amazing shows for all the visitors”.
“Westlake Tyres are pleased to partner the Irish Drift Championship for the 2017 season. The IDC has some of the best drivers from around the globe and they compete at the highest level. Westlake Europe plays a big role in marketing the brand for all our tyre products and aligning Westlake tyre with top championships gives us the perfect opportunity to show-case our motorsport range,” said Chris Carpenter, a partner of Westlake Tyres in Europe.