Good news stories have been thin on the ground of late, but when ZC Rubber describes 2020 as a “remarkable year,” it means it in the very best sense of the word. The tyre maker elaborated on why the previous 12 months were so positive at its China Distributors Conference, which took place on 30 December. As well looking back on its achievements, ZC Rubber presented its vision for further digital innovation and gave a sneak preview of products arriving in 2021.
In the final week of 2020, ZC Rubber launched its new ‘Flagship Series’ line, which as the name suggests will serve as a premium product within its four tyre brands, Chaoyang (Arisun), Westlake, Goodride and Trazano. Flagship Series arrives first in the Chinese domestic market ahead of its global rollout in the coming year.
DSV Road Holding NV will continue to distribute Westlake commercial tyres in the Nordic region after the company extended its strategic partnership with a new five-year contract. The partnership began in 2016. DSV offers a wide range of Westlake Tyres covering truck, bus and trailer tyres and services in Denmark, Norway, Sweden and Finland.
The coronavirus-related restrictions we’re now experiencing in the UK and Europe were first seen in China. Many changes have taken place there since the COVID-19 outbreak began. Ge Guorong, vice president of Zhongce Rubber Group, sent a live video message to the retailers of its products in China, urging them to face the current difficulties together.
ZC Rubber will increase capacity at its Thailand plant, with the expansion online by the end of 2018. The company said the strategic expansion will include increased production of truck and bus, car and OTR tyres. ZC Thailand, the Thai subsidiary of ZC Rubber, opened in 2015 with a production line covering PCR, TBR, OTR and two-wheel tyres.
ZC Rubber hosted a meeting for dealers and partners in Bangkok, Thailand on 28 Januaruy. The distributor conference was headlined, “More Progress More Achievement”, focusing on improving market share in local tyre markets. Ge Guorong, vice president of ZC Rubber, shared the great achievement in the 2017 that the company’s sales revenue was up for 2017, by about 22 per cent.
ZC Rubber has hosted its 2016 dealer meeting in Brazil. The Hangzhou based manufacturer outlined its new strategic plan focusing on business development. According to Ge Guorong, vice president of ZC Rubber, the company has continued steady development with output reaching more than 7 million truck and bus tyres and more than 14 million car and light truck tyres in the first half of 2016, accounting for 17.57 per cent and 13.21 per cent respectively within the Chinese tyre industry.