Arsenal F.C. has entered into a global partnership with tyre company ZC Rubber, manufacturer of the Westlake, Goodride, Chaoyang, Arisun, Trazano and Yartu tyre brands. As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at the club’s home, Emirates Stadium, starting on 2 December 2023 and continuing for the next three years.
Our visit to the Tianli stand at Agritechnica 2023 was poorly timed, but no language barrier can stop us from appreciating a new tyre. The ZC Rubber brand brought two to the show, Agri King and Land Care, which it displayed alongside other products from the wide Tianli range.
At next month’s Agritechnica fair in Germany, ZC Rubber will present the latest additions to the Tianli agricultural tyre range, the Agri King VF agricultural radial for high horsepower tractors and Land Care cross-ply tyre for wheeled excavators and backhoe loaders.
ZC Rubber has entered into a strategic partnership with electric vehicle manufacturer Zhejiang Leapmotor Technology Co Ltd (Leapmotor) to deepen their mutual cooperation in the automotive sector. ZC Rubber doesn’t share specific details about this new cooperation but notes that it builds upon the tyre maker’s role as “one of the most important original equipment partners of Leapmotor.”
On 4 September the 18th China International Tire Expo (CITExpo) officially opened in Shanghai. Tyrepress China was present and found that many well-known tyre companies, including ZC Rubber, Sailun, Prinx Chengshan, Guizhou Tyre, Doublestar, and Jiangsu General have all made appearances at this exhibition and brought their flagship products.
In the first half of 2023, ZC Rubber’s revenue was 17.374 billion yuan (about £1.89 billion; €2.21 billion), an increase of 11.24 per cent from 15.618 billion yuan (£1.7 billion; €1.98 billion) in the same period last year. During the same period, the net profit of ZC Rubber was 1.625 billion yuan (approximately £177 million; €207 million).
On 9 August, Shen Jinrong, chairman of ZC Rubber, went to the factory in Thailand to inspect the work, and discussed with the senior executives of the Thailand factory on increasing production and reducing costs.
Last week, ZC Rubber hosted a dealer conference and driving experience event for European dealers at the Nürburgring Nordschleife that provided its European partners an opportunity to personally experience the performance of two flagship tyres. The company also spoke about the path it intends to take with Westlake and Goodride.
China’s biggest tyre maker wants to grow even larger and expand its manufacturing footprint to Europe and North America, producing tyres that approach the premium market. To finance these ambitious plans, ZC Rubber will debut on the Shanghai Stock Exchange in the not-too-distant future.
There are many changes in our latest leading tyre manufacturers ranking. The 2023 table, which lists the world’s leading tyre companies according to their full-year 2022 financial results, particularly highlights the shifts that have taken place this year in the second half of the top 20. Meanwhile, the top nine tyremakers appear to be an increasingly stable group. Between places nine and 10, there is still a gap of some 1 billion euros, something that is clearly hard to overcome for newcomers. However, as insurmountable as it appears, the gap is obviously narrowing.
Several years ago, a large Chinese tyre maker expressed to us its confidence that it would supply original equipment tyres for Europe within a decade – the assumption being that its tyres would arrive on Chinese vehicle brands imported into the region. Keeping an eye on OEM deals in China thus provide insights into which tyres we may see as original equipment in the coming years.
On 22 March, Shen Jinrong, chairman of ZC Rubber, summarised the Chinese tyre industry after the epidemic at the China Rubber Conference 2023. He said that during the three years of the epidemic (2020-2022), China’s tyre industry’s business environment and ecological chain had undergone significant changes.
On 10 March, Hangzhou City, Zhejiang Province’s environmental protection department accepted the Environmental Impact Assessment (EIA) document of Zhongce Qingquan’s waste tyre treatment project. After completing this project, the subsidiary of ZC Rubber will be able to process 20,000 tons of waste tyres (crumb rubber) per year.