Zhongce Rubber Group (ZC Rubber) has appointed Andrew Reitzner its national sales manager for the UK. Reitzner began in this role on 1 February and takes responsibility for the TBR & PCR portfolio of products with existing importers whilst looking at the UK market for new partners for ZC’s further brand portfolio.
Not only is Zhongce Rubber Group Co., Ltd (ZC Rubber) setting up a new factory in Indonesia, the Hangzhou, China-headquartered tyre maker has also unveiled plans for a plant in Mexico. The company is looking to establish a manufacturing facility in Saltillo, in the state of Coahuila, with a potential size of up to 600,000 square metres. It will also build a North American warehouse centre adjacent to the factory to improve the local distribution network and optimise cost efficiency.
Zhongce Rubber Group Co., Ltd (ZC Rubber) has officially confirmed its intention to establish a new tyre factory in Indonesia. Located within the Kendal Industrial Park near Semarang, in Central Java, the production base will cover an area of 500,000 square metres. ZC Rubber expects construction to be completed within a period of 10 months.
ZC Rubber subsidiary Yonggu is expanding its capacity to produce rubber tracks and other rubber products. On the site of the former Hangzhou Taihong Rubber Track plant in Jiande, in China’s Zhejiang Province, Zhongce Yonggu Rubber (Jiande) Co. will establish a facility that will ultimately have a capacity to make 1 million tracks a year.
“The Indonesian factory has been confirmed, and the Mexican factory is under preparation” – An employee of Zhongce Rubber (ZC Rububer) has revealed the latest progress of overseas factories to Tyrepress China. In other words, China’s largest tyre manufacturer has decided to establish a second overseas production base in Indonesia.
News that leading Chinese tyre brand ZC Rubber has partnered with Premier League football team Arsenal broke at the start of December 2023. By 29 January, evidence of the partnership could seen during Arsenal’s 2-0 defeat by West Ham. Whatever the outcome of the match, the exposure was a win for some of ZC Rubber’s lesser-known brands.
As of 1 January 2024, Marc Debusschere is Zhongce Rubber Group’s Off Road Tyres & Track OEM Sales Director in Europe. ZR Rubber comments that this newly created position continues the global expansion of its OTR team.
ZC Rubber’s newly-built factory has held a ceremony for the first PCR to roll off the production line. The tyre manufacturer positions the new project as a “green 5G digital factory for high-performance radial tyres”. The factory will produce ZC Rubber’s high-end series products, including high-end flagship series, high-end new energy-specific tyres EV Pro, high-end OE products, high-end export products, as well as self-repairing tyres and silent cotton tyres.
A project led by a ZC Rubber recycling subsidiary has won the China Petroleum and Chemical Industry Federation’s (CPCIF) first prize in technological advancement. Zhongce Rubber Recycling Technology’s ‘Demonstration Project of Waste Rubber Recycle & Application Technology’ was completed in collaboration with Beijing University of Chemical Technology and Nanjing Green Gold Giant Rubber & Plastic Advanced Technology Co, Ltd. ZC Rubber is the first company in the Chinese tyre industry to receive this honour.
Leading local portal Aftermarket China has published its annual ‘Top 100 Chains in China’s Automotive Aftermarket’ ranking, and three tyre retail operations appear on the list in 2023. ZR Rubber is one of the trio and appears pleased with the result; commenting on its network’s performance, the tyre maker states an ambition to go global with ZC Auto Space.
Arsenal F.C. has entered into a global partnership with tyre company ZC Rubber, manufacturer of the Westlake, Goodride, Chaoyang, Arisun, Trazano and Yartu tyre brands. As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at the club’s home, Emirates Stadium, starting on 2 December 2023 and continuing for the next three years.
Our visit to the Tianli stand at Agritechnica 2023 was poorly timed, but no language barrier can stop us from appreciating a new tyre. The ZC Rubber brand brought two to the show, Agri King and Land Care, which it displayed alongside other products from the wide Tianli range.
At next month’s Agritechnica fair in Germany, ZC Rubber will present the latest additions to the Tianli agricultural tyre range, the Agri King VF agricultural radial for high horsepower tractors and Land Care cross-ply tyre for wheeled excavators and backhoe loaders.
ZC Rubber has entered into a strategic partnership with electric vehicle manufacturer Zhejiang Leapmotor Technology Co Ltd (Leapmotor) to deepen their mutual cooperation in the automotive sector. ZC Rubber doesn’t share specific details about this new cooperation but notes that it builds upon the tyre maker’s role as “one of the most important original equipment partners of Leapmotor.”