Yokohama celebrates brand boost as Chelsea wins Europa League

31st May 2019 | 0 Comments
 
Yokohama celebrates brand boost as Chelsea wins Europa League
Chelsea won its sixth European trophy, and the first since Yokohama became its shirt sponsor (photo: Getty Images)

Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.

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Category: Company News, UK News

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