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You are here: Home1 / sponsorship

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Pirelli a Main Sponsor of World Ski Championships

Company News

A ski holiday may be out of the question at the moment, but it’s business as usual for the FIS Alpine World Ski Championships. They’re taking place right now at Cortina d’Ampezzo, Italy, with Pirelli as a Main Sponsor. Pirelli winter tyres are also abundantly present in Cortina, with the Italian brand’s winter range fitted to the vehicle fleet supplied by fellow Main Sponsor Audi.

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Related news:

  1. Pirelli Ice Zero 2 studded tyres take bow at World Skiing Championships in Sweden
  2. Pirelli Hosts China Football League Medical Exchange
  3. Pirelli sponsors Princeton professorship
  4. Bridgestone highlights congruence between winter sports, product with ski sponsorship
10th February 2021/by Stephen

Hankook, FFF Racing to start at Nürburgring 24 Hours

International News, Motorsport
Hankook

Hankook will fit its Ventus Race tyre on the FFF Racing Team’s Lamborghini Huracán GT3 EVO at the 49th ADAC Total 24h Race at the Nürburgring on 3-6 June, 2021. The tyre manufacturer has also become the lead sponsor of the team, supported by Lamborghini Squadra Corse. The Hankook FFF Racing Team will compete in races at the 66th ADAC Westfalenfahrt (27 March), the Nimex 45th DMV 4-Hour Race (17 April) and the 62nd Eibach ADAC ACAS Cup (1 May), all of which form part of the Nürburgring Endurance Series. The team says the schedule gives the Lamborghini Huracán GT3 EVO chance to establish itself among the front-runners at the Eifel region’s 24-hour classic.

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Related news:

  1. Hankook partners with ‘world’s largest’ motorsport championship
  2. Hankook takes over as Formula 3 Euro tyre supplier
  3. Lamborghini sets new Nürburgring lap record on P Zero Trofeo R tyres
  4. Dörr Motorsport and Giti Tire achieve unexpected 2nd in class at Nürburgring 24h
8th February 2021/by Andrew

Goodyear Official Tire Partner of Nürburgring

Motorsport

Goodyear is the new ‘Official Tire Partner’ of the Nürburgring circuit in Germany. It gained this status upon expanding its existing partnership with the Nürburgring Driving Academy, the ring°kartbahn and Offroadpark to cover the entire Nürburgring organisation.

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Related news:

  1. Goodyear Dunlop opens Nürburgring tyre test centre
  2. Falken announced as Official Partner of the Nürburgring Endurance Series
  3. Organisational changes planned for Goodyear Dunlop’s ‘D-A-CH’ region
  4. Erich Fric becomes Goodyear managing director consumer Europe Central
2nd February 2021/1 Comment/by Stephen

Tomket Tires sponsors SK Dynamo

Company News, International News
Dynamo; Tomket Tires

One of the biggest football clubs in the Czech Republic, SK Dynamo České Budějovice, has named Tomket Tires as its back of shirt partner. The latest investment comes shortly after Tomket Tires announced its partnership with another leading Czech team, FC Zbrojovka Brno. The two Czech football sponsorship moves see Tomket Tires return to the company’s historic roots by sponsoring teams at the forefront of Czech football in the same manner as it does other teams in the top five leagues in global football.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Tomket Tires sponsors FC Zbrojovka Brno
  3. Lassa Tyres sponsors all indoor FC Barcelona teams
  4. French football league takes on BKT name
1st February 2021/by Chris

Liqui Moly becomes title sponsor of the MotoGP race in Germany

Motorsport
Liqui Moly

Liqui Moly has been represented in the MotoGP Motorcycle World Championship for eight years. It is now further expanding its commitment. The oil manufacturer will be title sponsor of the race in its home country, which is to be called the Liqui Moly Motorcycle Grand Prix of Germany. “This increases our brand visibility all over the world,” says Ernst Prost, managing director of Liqui Moly.

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Related news:

  1. Liqui Moly to support Yamaha in the Superbike World Championship
  2. Liqui Moly becomes title sponsor of the MotoGP race in Teruel, Spain
  3. Liqui Moly remains loyal to MercedesCup
  4. Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
29th January 2021/by Peter Gardner

Falken announced as Official Partner of the Nürburgring Endurance Series

Motorsport

Falken is expanding its motorsport commitment and will be the new Nürburgring Endurance Series (NLS) sponsor for the 2021 season. The agreement sees the tyre brand secure prominent logo placement on the front wings of all competing race cars in the series. In addition, there will be significant trackside signage on the start/finish straight and winners’ podium, as well as branding on the official NLS homepage with further promotional opportunities planned.

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Related news:

  1. Falken secures first Nuerburgring 24H podium in front of largest group of European dealers
  2. Falken a 24-Hour Race Nürburgring sponsor
  3. Hankook partners with ‘world’s largest’ motorsport championship
  4. Falken Tyre confident ahead of Nürburgring 24 Hours
29th January 2021/by Peter Gardner

Tomket Tires sponsors FC Zbrojovka Brno

International News
FC Zbrojovka Brno; Tomket Tires

FC Zbrojovka have welcomed Czech-based brand Tomket Tires as a sleeve sponsor. To support its development, Tomket have invested in a portfolio of sponsorships within motorsport and premium football clubs including being the official partner of Glasgow Rangers, ACF Fiorentina, VFB Stuttgart and a media partner at four English Premier League clubs.

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Related news:

  1. VfB Stuttgart also sponsored by Tomket Tires
  2. Lassa Tyres sponsors all indoor FC Barcelona teams
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
25th January 2021/by Chris

VfB Stuttgart also sponsored by Tomket Tires

International News
VfB Stuttgart; Tomket Tires

Tomket Tires announced it became an official partner to VfB Stuttgart on 7 January 2021. The latest announcement follows a series of high-profile football sponsorship deals. Tomket is already associated with Rangers, Fiorentina, several Spanish La Liga clubs and four English Premier League teams in varying levels of partnership. Tomket has also invested in motorsport sponsorship.

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Related news:

  1. Lassa Tyres sponsors all indoor FC Barcelona teams
  2. Hankook signs three-year global Real Madrid partnership
  3. French football league takes on BKT name
  4. Tomket Tires signs two-year Glasgow Rangers sleeve-sponsorship
12th January 2021/by Chris

Liqui Moly to sponsor French handball league

International News

From the 2021-2022 season, Liqui Moly will be the main and name sponsor of Starligue, the highest handball league in France. The motor oil and additive specialist concluded a five-year contract with the LNH national handball league. “This will help us to become even more well-known in France in order to expand our distribution and significantly increase our sales,” says Ernst Prost, managing director of Liqui Moly.

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Related news:

  1. Liqui Moly lends its name to handball finals
  2. Liqui Moly becomes official partner of the Handball Champions League
  3. Liqui Moly to sponsor 2019 World Handball Championship
  4. Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
7th December 2020/by Andrew

Bridgestone partners Indy Autonomous Challenge

International News, Motorsport
Bridgestone

Bridgestone has formed a partnership with the Indy Autonomous Challenge (IAC). The global competition for university teams challenges students to programme a modified Dallara IL-15 race car and compete in the world’s first autonomous high-speed, head-to-head race at the Indianapolis Motor Speedway (IMS). Bridgestone will exclusively supply tyres for the event, scheduled for 23 October, 2021. The tyre manufacturer said that it will work closely with the IAC and its participating teams “on a collective vision to push the boundaries of self-driving car technology.” Bridgestone added that it wants the partnership to “increase public awareness of the impact that automation can have on society.”

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Related news:

  1. Bridgestone goes into bat for the kiwi
  2. Bridgestone ‘official tyre’ of American football for a further 5 years
  3. Firestone Sponsors PPIR
  4. Pirelli, Porsche Club of America renew agreement for 3 more years
3rd November 2020/by Andrew

Vredestein adverts to appear pitch-side at Manchester United

International News, UK News
Apollo Tyres; Vredestein

Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.

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Related news:

  1. Apollo sites first Indian ‘Go The Distance’ pitch in Mumbai
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Apollo a Man U regional partner
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
12th October 2020/by Chris

Famed falconer endorses Loder AT tyre

International News, Product News
Loder Tire

Leo Mandlsperger may not be a household name over here, but in Germany and some other markets he is famed for his falconry. Now, he is endorsing Loder Tire’s new AT#1 tyre. At the same time, Loder Tire’s distribution partner, delta4x4, is offering a special promotion for all off-road enthusiasts.

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Related news:

  1. Davanti unveils wave of new product, partnership news at first conference
  2. 4×4 tyre sales remain strong, but SUV sub-segment growing twice as fast
  3. Hankook Dynapro AT2 a 4×4 all-rounder with 3PMSF
  4. All-season tyre growth, especially for premium brands – GfK
5th October 2020/by Chris

BKT becomes premium partner of Euroleague Basketball

Company News, International News
BKT

Off-road tyre specialist BKT has signed a new sports sponsorship deal. The Indian group will be a Premium Partner of EuroLeague Basketball, organiser of the two most prestigious European basketball club competitions, over the next three years until the 2022/23 season. The Turkish Airlines EuroLeague and the 7DAYS EuroCup bring together 42 teams, representing 14 countries. BKT branding will be present at the first round of 2020/21 season games on 1-2 October. It will be displayed on LED systems, Jumbotrons and on-site initiatives. BKT will also gain television exposure via graphics and headers and pre- and post-game interview backdrops. BKT will also appear on EuroLeague and EuroCup digital and social media.

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Related news:

  1. Football: BKT named title sponsor of Italy’s Serie B
  2. American football: BKT the presenting sponsor for U19 European Championship
  3. BKT sponsors 6 IPL cricket franchises
  4. Football: BKT partners with Spain’s LaLiga
29th September 2020/by Andrew

Nexen Tire renews Manchester City partnership for third time

Company News, International News, UK News
Nexen Tire; Manchester City

Nexen Tire’s renewal of its Manchester City partnership for a third term sees the tyre manufacturer aim to “further boost co-branding opportunities, media and marketing partnerships, and much more for both parties”. The new deal means Nexen Tire logo will continue to appear on the left sleeve of playing shirts and expand this position to all available City teams and competitions. This will include both men’s and women’s playing kit, men’s training kits, the Elite Development Squad (EDS) and eSports players. Nexen Tire has been supporting Manchester City since 2015 and became the first official sleeve partner in 2017, the first announcement of its kind in the Premier League.

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Related news:

  1. Nexen Tire becomes Man City and the EPL’s first ever sleeve sponsor
  2. Nexen Tire continues ‘successful’ Manchester City FC sponsorship
  3. Nexen Tire back with Man City for 2019/20
  4. Nexen Tire begins Manchester City FC partnership
16th September 2020/by Chris

Liqui Moly becomes official partner of the Handball Champions League

International News
Axel Heimken / kolektiff

The title sponsor of the Liqui Moly Handball Bundesliga is expanding its commitment to handball for the coming season of the EHF (European Handball Federation) Champions League and is becoming an official partner. The Liqui Moly brand will be prominently displayed both on the hall floor and on the media walls.

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Related news:

  1. Liqui Moly lends its name to handball finals
  2. Liqui Moly to sponsor 2019 World Handball Championship
  3. Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
  4. Liqui Moly continues to back winter sports
14th September 2020/by Peter Gardner
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