Nexen Tire’s renewal of its Manchester City partnership for a third term sees the tyre manufacturer aim to “further boost co-branding opportunities, media and marketing partnerships, and much more for both parties”. The new deal means Nexen Tire logo will continue to appear on the left sleeve of playing shirts and expand this position to all available City teams and competitions. This will include both men’s and women’s playing kit, men’s training kits, the Elite Development Squad (EDS) and eSports players. Nexen Tire has been supporting Manchester City since 2015 and became the first official sleeve partner in 2017, the first announcement of its kind in the Premier League.
The title sponsor of the Liqui Moly Handball Bundesliga is expanding its commitment to handball for the coming season of the EHF (European Handball Federation) Champions League and is becoming an official partner. The Liqui Moly brand will be prominently displayed both on the hall floor and on the media walls.
The German motor oil and additive producer Liqui Moly will remain the exclusive lubricant supplier for the Moto2 and Moto3 motorcycle racing series until 2023. What is more, the company also secured the naming rights for the Aragon Grand Prix at short notice. It will be held from 23 to 25 October under the name Gran Premio Liqui Moly de Teruel.
Toyo Tires continues to support world-class athletics, at the Diamond League AG Memorial Van Damme event in Brussels on 4 September. The tyre manufacturer expects the live broadcast to reach a wide global audience thanks to the meet’s attractive programme of events and the presence of many stars of athletics. These include British four-time Olympic champion Mo Farah, who is hoping to set a new One Hour World Record. A live DJ will provide a different soundtrack, with no crowd due to Covid-19 pandemic restrictions.
Glasgow Rangers have confirmed Tomket Tires as a new sleeve partner for the next two seasons, commencing in the 2020/21 season. Through the partnership, Tomket Tires will reportedly have “a significant presence around Ibrox” including on the interview backdrops and LED boards.
Yokohama has been a sponsor of the Los Angeles Angels baseball team since 2011 and the tyremaker’s corporate logo will again be featured prominently in left centre field, where three-time American League MVP Mike Trout plays.
NTDA wholesaler member GB Tyres UK Ltd in association with Linglong Tyres are sponsoring the 2020 Tyre Industry Conference. Sukhi Singh GB Tyres UK Ltd’s managing director said: “We are very pleased to announce our sponsorship of the prestigious NTDA Tyre Industry Conference and Lunch to be held at the VOX, Birmingham on 5th November.”
In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the world’s most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.
Ligue de Football Professionel (LFP), the body which governs the French football leagues, officially presented the new identity of the 2020/21 Ligue 2 season this month. And, from 1 July 2020 it will be called Ligue 2 BKT. The title sponsorship agreement runs through to June 2024.
Hankook Tire has become a sponsor of the Nürburgring Endurance Series, the race event at the renown German circuit that previously went by the name VLN Endurance Championship and billed as the largest motorsport championship in the world. The tyre maker hopes this new tie-up will be the start of a “long term partnership” with the retitled, open tyre supply motorsport series.
Thanks to an extension of the current partnership, Hankook will return in 2020 as official tyre of Australia’s National Rugby League (NRL). As part of the newly-extended contract, the tyre maker will launch what it says will be “one of the biggest consumer promotions ever seen” in the country’s tyre industry; this will run from April to August 2020.
While Yokohama has ended its Chelsea shirt sponsorship after “five very successful years”, the Japanese tyre manufacturer will continue its relationship with the premiership team as Official Global Tyre Partner.
Pirelli has partnered with the prestigious World Tour Team Trek-Segafredo. Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia, where the team’s athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli’s P Zero Velo Tubular tyres.