In early May, Prometeon Tyre Group launched its Pirelli-branded Serie 02 truck tyre range in Venice, Italy. More than 200 customers from 10 countries were invited to learn about the launch of the Serie 02, which has been on sale in the EMEA region since April. General manager Roberto Righi, chief technical officer Alexandre Bregantim, head of marketing Sabina Oriani and region Europe CEO Francesco Antonacci were all on-hand to explain about Prometeon’s latest products and strategies.
Kwik Fit will be an Official Partner at this year’s Goodwood Festival of Speed presented by Mastercard (23-26 June 2022). The UK’s largest automotive servicing and repair network debuted in this role in 2021, and has promised “an even greater presence at the world’s biggest celebration of motorsport and car culture.” Kwik Fit will showcase its British Touring Car Championship activities and its expertise in car repair and electric vehicle technology from a bespoke Kwik Fit Centre.
Sales-i, the sales enablement software with data analytics and CRM, announced its renewed sponsorship of Power Maxed Racing (PMR) for the fifth year. Power Maxed, the leading brand of cleaning and detailing products behind the PMR team, owned by Automotive Brands, is a long-standing sales-i customer.
Approved Garages have confirmed their sponsorship of BTCC teams NAPA Racing UK and Apec Racing with Beavis Morgan. The multi-year sponsorship enables Approved Garages to feature prominently across all four racing cars, attributed merchandise, and marketing material.
Autogem’s inaugural TPMS Expert competition has named three top judges from the industry and announced CAM Systems’ sponsorship of the event. Indeed, as part of its partnership, CAM Systems has agreed to provide an iPhone 13 as one of the prizes.
The Ascenso Tyres UK team have expressed their continued support for 2021 World Champion Clay Pigeon Shooter Kallum Burrell as he prepares for the season ahead. Kallam become a double World Champion after winning as ‘High Gun’ at the 2021 Clay Pigeon Shooting Association (CPSA) World Sportrap Championships, where he took both senior and junior titles.
South Korean tyre makers can once again compete head-to-head on the baseball field, with Kumho Tire resuming its sponsorship of the Kia Tigers after a four-year hiatus. It joins Hankook Tire, sponsor of the Doosan Bears, in the top-level KBO League.
GT Radial hosted distributors and customers at the finale of its first season as Official Tyre Partner of the Champions Hockey League. The 1 March game at the home of Swedish finalists Rögle Ängelholm marked the culmination of its eight-month campaign. The Giti Tire brand used “Europe’s greatest ice hockey competition” to boost brand awareness of its winter portfolio across the continent.
Wang Feng, chairman and president of Linglong Tire, recently attended the online renewal of the company’s partnership of well-known top-flight German football team VfL Wolfsburg with Michael Meeske, chief executive officer of VfL Wolfsburg. As a result, Linglong Tire will remain ‘Global Club of Champions/Top Partner, Official Tire Partner, and Official Jersey Sleeve Partner’ of VfL Wolfsburg. Linglong also becomes the Official Team Partner Climate of VfL Wolfsburg and the Wolfsburg United project.
Yuasa, a brand of global battery manufacturer GS Yuasa, are taking their sponsorship programme to new heights by teaming up with world famous air display team The Blades. The partnership will see Yuasa logos feature prominently on the team’s four aircraft as they perform exhilarating close-formation aerobatic displays to well over four million people at events in 2022.
Tyre industry software specialists CAM have backed a Gloucestershire-based tipped as a prospective World Champion through. Cam’s sponsorship agreement for the 2022 season forms part of its ongoing CSR and brand awareness programme.
Falken Tyres has formed a new partnership with the European Handball Federation. As part of the deal – brokered by Infront – it will benefit from a tailor-made partner package for the 15th edition of the EURO tournament, which is scheduled to take place in Hungary and Slovakia between 13 and 30 January 2022.
TVS Eurogrip, the brand that claims market leadership within India’s two- and three-wheeler tyre segment, has become principal sponsor of the Chennai Super Kings cricket team for the 2022 to 2024 seasons.
Tottenham Hotspur and Kumho Tyre agreed to a “long-term extension” of Kumho’s position as the premier league football club’s Official Tyre Partner at a signing ceremony at the Tottenham Hotspur Stadium recently.
Rugby World Cup France 2023 has an official off-highway tyre supplier, and that supplier is BKT. Commenting on the company’s involvement in what may well be the world’s third-largest sporting event, Lucia Salmaso, chief executive officer of BKT Europe, says her team is “proud and honoured to be able to support Rugby World Cup France 2023 in this wonderful adventure.”