Tag: sponsorship
Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
Tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men's Handball World Championship in Germany and Denmark.
Toyo Tires signs three-year Professional Darts Corporation deal
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.
General Tire partners with ‘The Wild Swimming Brothers’
General Tire have teamed up with the Hudson brothers on Swim Wild - a follow-up video campaign to the award winning Wavemaker that launched earlier this year. Swim Wild documents three brothers escaping the pressures of modern life with the aim to show UK motorists that ‘Anywhere is Possible’.
Kwik Fit named new BTCC title sponsor
When the British Touring Car Championship (BTCC) returns for the 2019 season, it will have a new title sponsor. TOCA has announced that automotive servicing and repair company Kwik Fit is succeeding Dunlop in this capacity; Goodyear Dunlop will remain tyre supplier to the BTCC under its current contract, which runs until at least 2022.
Apollo Tyres partners with Indian cricketing great
Extending its sports sponsorship engagement beyond football, Apollo Tyres has entered into a five-year agreement with former Indian international cricketer and team captain Sachin Tendulkar. This is the first time an individual celebrity has served as Apollo brand ambassador.
Midwest, Monmore Auto Parts back women’s football
West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Wednesfield Ladies FC football team for the 2018/19 season. Monmore Auto Parts will also unveil its support for the sport, sponsoring Wolves Women player Nikita Lal.
Kumho Tire extends Tottenham Hotspur sponsorship
The partnership between Kumho Tire and Tottenham Hotspur FC that began in 2016 has been extended for a further three years from the start of the 2018/19 season. A new agreement covering this was signed yesterday afternoon at the football club’s training centre in the presence of executive director Donna-Maria Cullen and first-team players Heung-min Son, Victor Wanyama, Fernando Llorente and Kieran Trippier.
Cooper supplies South Snowdonia Search and Rescue Team with tyres
Cooper Tire Europe is continuing to supply tyres to the South Snowdonia Search and Rescue Team (SSSART), an action that is said to be helping the team of volunteers save lives in the most extreme conditions. Working with the North Wales police, SSSART searches for missing people and carries out rescue operations in mountainous and very difficult to reach locations no matter what the weather conditions, helping hill-walkers, mountain bikers and anyone who gets in to difficulty in the wild and rugged terrain of South Snowdonia.
Nokian sponsors Scottish Mountain Rescue
From 1 October 2018, Nokian Tyres will proudly partner Scottish Mountain Rescue in a three-year sponsorship deal. The agreement will see all Scottish Mountain Rescue vehicles fitted with Nokian Tyres’ most recent and innovative products.
Liqui Moly partners up with the Chicago Bulls
German oil and additive specialist Liqui Moly has partnered up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. Liqui Moly is paying a seven-digit figure in return for the two-year deal. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly.
BKT sponsoring Australian cricket league
Yet another sports sponsorship for BKT – following on from the start of its Serie B and Coupe de la Ligue title sponsorships in Italy and France, the off-highway tyre specialist has entered into a partnership with the KFC Big Bash League (BBL) cricket league in Australia. BKT has signed an agreement with governing body Cricket Australia that secures its status as off-highway tyre supplier to the Twenty20 cricket league for three years.
New Vredestein ‘boots’ for SSE Women’s FA Cup player
According to Apollo Vredestein, Kidderminster Harriers Ladies FC player Lauren Wyatt knows how to get the most traction both on a football field and on the road.
Sumitomo Rubber Industries becomes ball supplier to Australian Open
Sumitomo Rubber Industries, Ltd. (SRI), manufacturer of the Falken tyre brand as well as the Dunlop tyre brand for Japan and several other markets, has entered into a sponsorship agreement for the Australian Open. The agreement with Tennis Australia sees SRI become official supplier of tennis balls for the Australian Open starting in 2019, and official supplier for the Emirates Australian Open Series. As such, SRI is the first Japanese company to become an official ball supplier for a Grand Slam tournament.
Nexen Tire continues ‘successful’ Manchester City FC sponsorship
Upon kicking off its sponsorship of Manchester City FC for 2018/19, Nexen Tire states that it plans to continue utilising its relationship with last season’s Premier League champion throughout the game season to “expand its global loyal fan-base by increasing touchpoints for customers to directly engage and experience the Nexen Tire brand.” As was the case in 2017/18, Nexen will continue as official sleeve partner.
Liqui Moly to sponsor 2019 World Handball Championship
The German oil and additive specialist Liqui Moly is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January. "This world championship is one of our global lead sponsorships," says Peter Baumann, marketing director at Liqui Moly.