Tag: sponsorship
Continental sponsors Tour de France 2019
Continental has agreed to sponsor the Tour de France as one of the Tour’s five Main Partners – alongside LCL, E.Leclerc, Krys and Skoda. As a result of the deal, the Continental logo will appear on the arch above the finish line as well as on the “flamme rouge” arch, one kilometre from the finish. As a further benefit of the enhanced visibility, a representative of Continental will present the trophy to the stage winner on the podium.
Pirelli Ice Zero 2 studded tyres take bow at World Skiing Championships in Sweden
Pirelli’s new Ice Zero 2 studded winter tyre has been introduced in an exclusive preview on the roads of the World Skiing Championships at Are, Sweden, an event for which Pirelli is the main sponsor. Pirelli is also equipping the Audi e-tron cars used by the event organisers, and for featured “ice-driving experiences”, with Ice Zero FR and Ice Zero 2 rubber. The Ice Zero 2 is designed to meet the mobility needs of top of the range cars on Nordic and Russian roads. It will be launched officially on the icy roads of Pirelli’s proving ground at Flurheden in Swedish Lapland.
BTCC legend Colin Turkington seals 2019 deal with TerraClean
2018 British Touring Car Champion Colin Turkington has extended his partnership with Randstad’s engine decarbonising brand TerraClean, which confirmed its ongoing investment in British motorsport at the Autosport International Show. This is the fourth consecutive year that TerraClean has been associated with the reigning champion.
Continental a founding partner in Extreme E off-road electric racing series
Continental is to sponsor the Extreme E off-road electric racing series. With sustainable electric SUVs and tyre technology from Continental, the new series takes participants to the most remote corners of the world. Extreme E organisers are anticipating 12 teams taking part in the inaugural season, slated to begin in exactly two years. Prototype testing is scheduled to start in April 2019 and Continental is initially a Founding Partner of Extreme E, becoming a Premium Partner in 2021. The technology company will equip all of the cars in the races with suitable tyres for the respective terrain.
Trico to continue Tockwith Motorsports partnership in 2019
Trico will resume its chief sponsorship of Britcar Dunlop Endurance Championship winning constructor, Tockwith Motorsports (TMS), in the 2019 season. The original equipment (OE) manufacturer of wiper blades and systems will return to the endurance series after a highly-successful 2018 season, where the Trico -liveried Ginetta G50 competed in seven rounds.
Liqui Moly sponsors Bathurst 12 hour endurance event
The Liqui Moly Bathurst 12 Hour starts on the last day of January. The endurance race in Australia marks the start of the season for oil and additive specialist Liqui Moly. “We’re looking forward to an exciting race,” says Peter Baumann, marketing manager with Liqui Moly, adding that the endurance race is a key marketing component for the company.
Toyo Tires 7 Race Series commits to 2 more seasons
Toyo Tires used the 2019 Autosport Show to reveal that the Toyo Tires 7 Race Series will run for a further two seasons, further cementing the relationship between the Japanese tyre manufacturer and the motorsport series.
Toyo partners European Athletics Indoor Championships 2019
Following their successful participation in the European Athletics Championships in Berlin, Toyo Tires have extended their partnership to their next premier event, the European Athletics Indoor Championships in Glasgow. The 35th edition of the European Indoor Championships, taking place from March 1 to 3, are the pinnacle of this year’s European Athletics program. Elite athletes have the chance to compete in the most important European Athletics event in 2019 and become the new European Indoor Champion. More than 600 athletes from 50 nations will participate at the Emirates Arena.
General Tire debuts NASCAR Whelen Euro Series partnership at Autosport
General Tire unveiled a branded vehicle as part of the Autosport International show 2019 NASCAR stand in order to raise awareness of its partnership with NASCAR Whelen Euro Series.
Kwik Fit and BTCC to support Children with Cancer UK
Following the news that Kwik Fit has chosen Children with Cancer UK as its charity of the year, the leading fast-fit firm has announced that it is utilising its BTCC sponsorship over the 2019 season to raise funds for the charity. The announcement is being made at the Kwik Fit British Touring Car Championship (BTCC) stand at Autosport International, the first public event for the BTCC under the new title sponsorship for 2019.
The Liqui Moly sponsorship spectacle is hotting up
Liqui Moly is not only a well-known sponsor in the world of motor sports. When the engines fall silent for a time, the German oil and additive specialist gets involved in other sports. The Four Hills Tournament is on the cards at the turn of the year. "An absolutely top-notch event that will bring our brand closer to millions of spectators," says Ernst Prost, CEO of Liqui Moly.
Apollo Vredestein sponsors FTA’s ‘very best’ of British innovation
Apollo Vredestein was a key sponsor at the second annual FTA Logistics Awards 2018. At the event, which took place at The Royal Lancaster Hotel, London, Apollo Vredestein celebrated endeavours and leadership, as well as the vital role played by logistics and innovation in the sector, by sponsoring the Most Innovative Product of the Year award.
Pirelli, Porsche Club of America renew agreement for 3 more years
Pirelli will continue and enhance its support of Porsche Club of America over the next three years, having renewed its agreement with the world’s largest organisation for the brand’s enthusiasts. The club, which has more than 130,000 members in 145 North American regions, cited Pirelli’s status as an original equipment supplier to Porsche as a major component of its decision to continue the agreement.
Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
Tyre manufacturer Falken Tyre Europe is the official sponsor of the 26th IHF Men's Handball World Championship in Germany and Denmark.
Toyo Tires signs three-year Professional Darts Corporation deal
Toyo Tires is now an official partner of the Professional Darts Corporation (PDC) after the tyremaker signed a three-year deal commencing at the forthcoming William Hill World Darts Championship. Darts has enjoyed a boom over the past decade, with stars such as world number one Michael van Gerwen, flamboyant Peter “Snakebite” Wright and reigning World Champion Rob Cross becoming household names.