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CAM renews sponsorship of pool player Richard Gifford

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CAM

CAM will continue its sponsorship of pool player Richard Gifford in 2023, starting with The Ultimate Pool Challenger Series, which breaks on 20 January. Chris Allen, head of product and people at CAM, says, “We’re delighted to sponsor Richard again for the 2023 pool season. With the new format of international rules now being played in all competitions this should play to Richard’s strengths, as it will benefit the more aggressive, positive players with the best potting ability.”

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  1. CAM sponsors Gloucestershire pool player
  2. Toyo Tires become national partner of IAAF World Championships London 2017
  3. Toyo Tires renews partnership with AIG Women’s Open
  4. Toyo Tires sponsoring European Athletics Championships
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Vredestein sponsoring Alpine World Ski Championships

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The Vredestein tyre brand is to become an Official Sponsor of the 2023 FIS Alpine World Ski Championships, which will take place in Courchevel Méribel, France, between 6 and 19 February 2023. Apollo Tyres, owner of the Vredestein brand, signed the sponsorship deal to “help drive awareness of the award-winning Vredestein winter and all-season tyre ranges.”

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  1. Growth for Vredestein all-season range
  2. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
  3. A cause of great pride: Vredestein on Auto Bild honour
  4. 19 finalists chosen for 2015 AutoBild winter tyre test
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Hankook begins Mono Mars Formula E partnership

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Mono Mars is, I am told, a virtual influencer inspired by Mars exploration rovers. His quest to go to Mars has helped Mono Mars gain more than 115,000 followers, and Hankook Tire has now joined up with this Red Planet-obsessed robot to reach out to motorsports fans as part of its Formula E partnership.

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  1. Prepared & ready: Hankook awaits Formula E race debut
  2. Hankook becomes title sponsor of Mexico, Rome London finale E-Prix
  3. Hankook Tyre UK secures headline sponsorship of 2021 BBC Top Gear EV Awards
  4. Hankook iON race to debut at Essen Motor Show
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BFGoodrich sponsors Connacht rugby referee development programme

BF Goodrich

BFGoodrich has signed a two-year sponsorship agreement with Connacht Rugby to drive the recruitment of referees, in the tyre brand’s first venture into team sports in Ireland. The first-ever corporate sponsorship for the provincial rugby team’s referee development programme sees the BFGoodrich logo emblazoned across the pink jerseys of more than 80 refs who officiate across the senior and junior leagues.

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  1. Nexen targets Oceania with sports marketing in Australia and New Zealand
  2. Hankook extends rugby league sponsorship in Australia
  3. BKT official off-highway tyre supplier to Rugby World Cup
  4. BKT title sponsor for United Rugby Championship
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Toyo sponsors PDC Darts World Championships

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PDC

Toyo Tires is at the peak of sponsorship PDC World Darts Championship. The best players in the world are currently battling it out for £2.5 million in prize money at the Alexandra Palace from 15 December to 3 January. Former tyre-fitter Peter Wright is the defending champion but the likes of Michael van Gerwen and Gerwyn Price are determined to take his crown and the £500,000 first prize.

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  1. Toyo Tires signs three-year Professional Darts Corporation deal
  2. Toyo partners European Athletics Indoor Championships 2019
  3. Toyo partnering Tough Mudder in Italy
  4. Toyo Tires retains AIG Women’s Open partnership
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Ascenso Tyres UK renews champion clay pigeon shooter Kallum Burrell sponsorship

Ascenso Tyres UK

Ascenso Tyres UK will continue its sponsorship of champion clay pigeon shooter, Kallum Burrell. The off-the-road tyre brand will exhibit at Lamma 2023 on 10-11 January (Hall 6, Stand 6.330, Birmingham NEC) alongside its exclusive UK distributor, BAB Distribution, the wholesale arm of the BA Bush group.

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  1. Ascenso Tyres UK sponsors clay pidgeon shooting world champion Kallum Burrell
  2. Gregg Foster appointed field and sales manager for Ascenso Tyres in the UK
  3. Bush Tyres expands Boston depot with new bays, MOT testing
  4. Ascenso Tyres UK continues supporting World Champion Clay Pigeon Shooter
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Falken becomes official partner of 2023 Men’s IHF World Handball Championships

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Falken Tyre Europe is set to be an Official IHF Men’s World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th. The partnership was organised by the sports marketing agency Sportfive, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

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  1. Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
  2. Handball: Falken sponsoring Euro 2022
  3. Podium spot for Falken pilot at first 2018 Red Bull Air Race
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Iris Tyres receives celebrity support, makes Ismaël Bennacer brand ambassador

Iris Tyres

Algerian tyre manufacturer, Iris Tyres, has received the support of prominent Algeria dignitaries and celebrity figures, following the visit of a government minister and the establishment of a brand ambassadorship

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  1. Toyo AC Milan sponsorship promoted in new video
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  4. Yokohama-backed Chelsea FC secure more major silverware
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Apollo Tyres hosts De Gea, Elanga and van de Beek in India

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Apollo Tyres

Apollo Tyres is hosting Manchester United footballers David De Gea, Anthony Elanga and Donny van de Beek who are in India to celebrate the launch of the third edition of Apollo’s “United We Play” grassroots football initiative. The three Manchester United first-team players will be seen in Goa on 1 December at the event, marking the maiden visit to India for any footballer from the current Manchester United first-team squad.

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  1. Apollo a Man U regional partner
  2. Manchester United names Apollo official tyre in UK and India
  3. Apollo Tyres expands Man Utd sponsorship into global agreement
  4. Vredestein adverts to appear pitch-side at Manchester United
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Nexen Tire adds Chicago Blackhawks to sports sponsoring programme

Nexen Tire has entered into a further sporting partnership, this time with US ice hockey team the Chicago Blackhawks. Beginning with the 2022–23 season, the tyre maker will feature on a variety of physical and digital marketing assets, including signage at the Blackhawk’s home rink, Fifth Third Arena.

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  1. USA: Nexen Tire begins Ducks ice hockey sponsorship
  2. New HQ for Nexen Tire America
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Motul returns as official lubricant partner of Classic Motor Show

Motul and the Lancaster Insurance Classic Motor Show, with discovery+, are back for the second year running, with Motul once again appointed as the Official Lubricant Partner of the classic car expo.  The show will take place from 11 to 13 November and Motul’s presence will focus on its continuation of the preservation of the UK’s historic vehicle community, which it has focused on in earnest in the past year. 

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  1. Yokohama becomes Official Tyre Partner to Silverstone Classic
  2. Motul signs up as Top Technician/Top Garage main partner
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GT Radial extends Champions Hockey League partnership

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Göran Strand

GT Radial will be the Official Tyre Partner of the Champions Hockey League (CHL) in a second season after extending its partnership. The tyre brand wants to use Europe’s premier ice hockey competition to boost awareness across the continent. The game has national sport status in several northern, central and eastern countries where the activation of this sponsorship is likely to have the greatest impact.

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  1. GT Radial becomes Champions Hockey League partner
  2. GT Radial celebrates Champions Hockey League partnership
  3. Nexen begins Czech ice hockey sponsorship
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Point S sponsors women’s handball

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Point S

Independent tyre dealer and car maintenance network Point S has signed a sponsorship contract with the European Handball Federation (EHF) to officially sponsor the 2022 European Women’s Handball Championship. The tournament will see Europe’s top 16 women’s national handball teams compete to be the best on the continent. Teams from Croatia, Denmark, France, Germany, Hungary, Montenegro, Netherlands, North Macedonia, Norway, Poland, Romania, Serbia, Slovenia, Spain, Sweden, and Switzerland will travel to the cities of Ljubljana, Celje, Skopje, and Podgorica to participate in the event, which takes place from 4 to 20 November.

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  1. Point S sponsors Women’s Handball World Championships
  2. Liqui Moly lends its name to handball finals
  3. Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
  4. Handball: Falken sponsoring Euro 2022
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Germany: Continental sponsoring national men’s football team

When Continental wrapped up two decades of top-level football sponsorship following the UEFA EURO 2016 event its Tire division claimed to have “achieved the brand recognition targets we had set for the communication platform that football provided.” Yet the tyre maker never lost its love for the beautiful game, and from 1 January 2023 will add the men’s team in its homeland to its sponsorship trophy cabinet.

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  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. ATE starts second season as Wolfsburg Sponsor
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Olympic gold medallists Adam Peaty, Charlotte Worthington become Bridgestone UK ambassadors

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Bridgestone

Worldwide Olympic and Paralympic Partner Bridgestone has unveiled its new campaign for the Paris 2024 Games with two new UK brand ambassadors: the five-time Olympic Swimming medallist, Adam Peaty, and Olympic Freestyle BMX gold medallist, Charlotte Worthington. “Prepared to perform” will see Bridgestone honour and highlight the diligence and determination of athletes on their way to the Games while supporting them in their preparation. As athlete ambassadors, Bridgestone said Peaty and Worthington “will personify the effort, dedication and perseverance needed to become champions.”

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  1. Bridgestone UK launches Olympic sponsorship campaign
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