CAM will continue its sponsorship of pool player Richard Gifford in 2023, starting with The Ultimate Pool Challenger Series, which breaks on 20 January. Chris Allen, head of product and people at CAM, says, “We’re delighted to sponsor Richard again for the 2023 pool season. With the new format of international rules now being played in all competitions this should play to Richard’s strengths, as it will benefit the more aggressive, positive players with the best potting ability.”
The Vredestein tyre brand is to become an Official Sponsor of the 2023 FIS Alpine World Ski Championships, which will take place in Courchevel Méribel, France, between 6 and 19 February 2023. Apollo Tyres, owner of the Vredestein brand, signed the sponsorship deal to “help drive awareness of the award-winning Vredestein winter and all-season tyre ranges.”
Mono Mars is, I am told, a virtual influencer inspired by Mars exploration rovers. His quest to go to Mars has helped Mono Mars gain more than 115,000 followers, and Hankook Tire has now joined up with this Red Planet-obsessed robot to reach out to motorsports fans as part of its Formula E partnership.
BFGoodrich has signed a two-year sponsorship agreement with Connacht Rugby to drive the recruitment of referees, in the tyre brand’s first venture into team sports in Ireland. The first-ever corporate sponsorship for the provincial rugby team’s referee development programme sees the BFGoodrich logo emblazoned across the pink jerseys of more than 80 refs who officiate across the senior and junior leagues.
Toyo Tires is at the peak of sponsorship PDC World Darts Championship. The best players in the world are currently battling it out for £2.5 million in prize money at the Alexandra Palace from 15 December to 3 January. Former tyre-fitter Peter Wright is the defending champion but the likes of Michael van Gerwen and Gerwyn Price are determined to take his crown and the £500,000 first prize.
Ascenso Tyres UK will continue its sponsorship of champion clay pigeon shooter, Kallum Burrell. The off-the-road tyre brand will exhibit at Lamma 2023 on 10-11 January (Hall 6, Stand 6.330, Birmingham NEC) alongside its exclusive UK distributor, BAB Distribution, the wholesale arm of the BA Bush group.
Falken Tyre Europe is set to be an Official IHF Men’s World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th. The partnership was organised by the sports marketing agency Sportfive, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.
Algerian tyre manufacturer, Iris Tyres, has received the support of prominent Algeria dignitaries and celebrity figures, following the visit of a government minister and the establishment of a brand ambassadorship
Apollo Tyres is hosting Manchester United footballers David De Gea, Anthony Elanga and Donny van de Beek who are in India to celebrate the launch of the third edition of Apollo’s “United We Play” grassroots football initiative. The three Manchester United first-team players will be seen in Goa on 1 December at the event, marking the maiden visit to India for any footballer from the current Manchester United first-team squad.
Nexen Tire has entered into a further sporting partnership, this time with US ice hockey team the Chicago Blackhawks. Beginning with the 2022–23 season, the tyre maker will feature on a variety of physical and digital marketing assets, including signage at the Blackhawk’s home rink, Fifth Third Arena.
Motul and the Lancaster Insurance Classic Motor Show, with discovery+, are back for the second year running, with Motul once again appointed as the Official Lubricant Partner of the classic car expo. The show will take place from 11 to 13 November and Motul’s presence will focus on its continuation of the preservation of the UK’s historic vehicle community, which it has focused on in earnest in the past year.
GT Radial will be the Official Tyre Partner of the Champions Hockey League (CHL) in a second season after extending its partnership. The tyre brand wants to use Europe’s premier ice hockey competition to boost awareness across the continent. The game has national sport status in several northern, central and eastern countries where the activation of this sponsorship is likely to have the greatest impact.
Independent tyre dealer and car maintenance network Point S has signed a sponsorship contract with the European Handball Federation (EHF) to officially sponsor the 2022 European Women’s Handball Championship. The tournament will see Europe’s top 16 women’s national handball teams compete to be the best on the continent. Teams from Croatia, Denmark, France, Germany, Hungary, Montenegro, Netherlands, North Macedonia, Norway, Poland, Romania, Serbia, Slovenia, Spain, Sweden, and Switzerland will travel to the cities of Ljubljana, Celje, Skopje, and Podgorica to participate in the event, which takes place from 4 to 20 November.
When Continental wrapped up two decades of top-level football sponsorship following the UEFA EURO 2016 event its Tire division claimed to have “achieved the brand recognition targets we had set for the communication platform that football provided.” Yet the tyre maker never lost its love for the beautiful game, and from 1 January 2023 will add the men’s team in its homeland to its sponsorship trophy cabinet.
Worldwide Olympic and Paralympic Partner Bridgestone has unveiled its new campaign for the Paris 2024 Games with two new UK brand ambassadors: the five-time Olympic Swimming medallist, Adam Peaty, and Olympic Freestyle BMX gold medallist, Charlotte Worthington. “Prepared to perform” will see Bridgestone honour and highlight the diligence and determination of athletes on their way to the Games while supporting them in their preparation. As athlete ambassadors, Bridgestone said Peaty and Worthington “will personify the effort, dedication and perseverance needed to become champions.”