Tag: sponsorship
Falken backing 18 football clubs in 7 countries
During the 2019-2020 season Falken is on the books at 18 clubs in Germany, England, France, Italy, Poland, Spain and - for the first time - Belgium.
Football: Falken signs up as Borussia Mönchengladbach sponsor
Germany’s Borussia Mönchengladbach has a new premium partner and official tyre partner for the 2019-20 season. The football club, which finished fifth in the Bundesliga last season, is now working together with Falken.
Nexen Tire back with Man City for 2019/20
Last season’s engagement with ‘domestic treble’ winner Manchester City F.C. gave Nexen Tire abundant exposure. The tyre maker returns again in 2019/20 as an Official Partner, its fifth season with the club and its third as Sleeve Partner. The current season got underway with a 5-0 win against West Ham last Saturday.
Nokian Tyres returns as main sponsor of World Orienteering Championships
Nokian Tyres has once again signed up as main sponsor of the World Orienteering Championships, which begins in Norway today. This is the fourth consecutive year that Nokian has partnered with the International Orienteering Federation (IOF) for the event.
Kumho partners with German football club Bayer 04 Leverkusen
Kumho Tyre is the new Premium Partner for German football club Bayer 04 Leverkusen and, for the annual DFB Cup knockout competition, sleeve partner. The two-year partnership between the tyre maker and football club got underway on Saturday when the Bayer 04 players took to the field in their new kit for the first round of the DFB Cup, a match that saw them defeat Alemannia Achen by four goals to one.
Linglong Tire main sponsor for China’s Expo 2020 pavilion
Linglong Tire will serve as the main sponsor to the China Pavilion at Expo 2020 Dubai. The tyre maker was awarded this status at a ceremony held yesterday in Beijing to mark the launch of China’s Expo engagement.
Giti Tire a Berlin Marathon Main Sponsor
Giti Tire is limbering up for “a sporty and enduring appearance” on 29 September as an official Main Sponsor of the BMW Berlin Marathon. The tyre maker is one of three Main Sponsors for this year’s event.
Golf: Toyo a Women’s British Open sponsor
Toyo Tires is an official partner to the 2019 AIG Women’s British Open Golf Tournament, which will take place at Woburn Golf Club between 1 and 4 August. In addition to visibility on signboards around the course and the video screen, Toyo will appear within the official programme. It will also promote the event through Toyo social media channels.
American football: BKT the presenting sponsor for U19 European Championship
American football isn’t a mainstream sport in Europe – not yet, anyway. But its fanbase on this side of the Atlantic is growing, and audience numbers will be helped by next month’s 2019 IFAF Women’s European Championship in the UK and – starting next week – the 2019 U19 European Championship in Bologna, Italy. Off-highway tyre maker BKT is presenting sponsor of the latter event.
Football: Sailun Tyre partners with Valencia CF
Sailun Tyre has entered into its first major global sports partnership with the start of a new sponsorship agreement with Spanish football club Valencia CF. The tyre maker will serve as an official global partner and official tyre partner for the next three seasons, with the Sailun name displayed on players’ jerseys.
Roadlink’s Powell partnership gaining traction
Roadlink International has been the braking partner of choice for Steve Powell Racing for five years, as the leading CV parts supplier supports the truck racing champion in the 2019 British Truck Racing Championship (BTRC) for what is turning into another enthralling season.
Nokian Tyres back as Swamp Soccer sponsor
It’s Swamp Soccer time again, and Nokian Tyres is ready for two days of boggy fun. The tyre maker returns this year as title sponsor, a status it has now held for more than a decade.
Conti names Geraint Thomas OBE as new brand ambassador
Continental Tyres has appointed Tour de France-winner Geraint Thomas OBE as its new brand ambassador. Since joining Team Sky in 2010, now Team INEOS, Thomas has ridden on Continental tyres at major cycling events around the world.
Toyo partnering Tough Mudder in Italy
Toyo Tires has partnered Tough Mudder in Germany and Great Britain since 2018. Now the tyre manufacturer has announced that it is expanding its partnership with Tough Mudder by extending its 2019 deal into Italy. As a result, Toyo will be an official partner for both of the inaugural Italian events on September 14/15 in Milan as well as on October 26/27 in Rome.
Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
Liqui Moly will become a name sponsor of the highest level of handball in Germany in July 2019. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more.