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You are here: Home1 / sponsorship

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Prometeon launches Pirelli-branded Serie 02 truck tyre range

Company News, International News, Product News
Prometeon

In early May, Prometeon Tyre Group launched its Pirelli-branded Serie 02 truck tyre range in Venice, Italy. More than 200 customers from 10 countries were invited to learn about the launch of the Serie 02, which has been on sale in the EMEA region since April. General manager Roberto Righi, chief technical officer Alexandre Bregantim, head of marketing Sabina Oriani and region Europe CEO Francesco Antonacci were all on-hand to explain about Prometeon’s latest products and strategies.

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Related news:

  1. Kirkby positioning Pirelli as premium truck tyre offer
  2. Goodyear opens its ‘Convoy’ e-commerce truck tyre programme to everyone
  3. Prometeon presents Pro Check fleet inspection and monitoring system
  4. Goodyear goes all-digital at Solutrans
18th May 2022/0 Comments/by Chris

Kwik Fit extends Goodwood Festival of Speed partnership

Motorsport, UK News

Kwik Fit will be an Official Partner at this year’s Goodwood Festival of Speed presented by Mastercard (23-26 June 2022). The UK’s largest automotive servicing and repair network debuted in this role in 2021, and has promised “an even greater presence at the world’s biggest celebration of motorsport and car culture.” Kwik Fit will showcase its British Touring Car Championship activities and its expertise in car repair and electric vehicle technology from a bespoke Kwik Fit Centre.

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Related news:

  1. Kwik Fit named new BTCC title sponsor
  2. Kwik Fit and BTCC to support Children with Cancer UK
  3. BTCC: On the Limit returning in 2021
  4. Sales-i continues BTCC sponsorship of Power Maxed Racing
29th April 2022/by Andrew

Sales-i continues BTCC sponsorship of Power Maxed Racing

Motorsport, UK News
Power Maxed Racing

Sales-i, the sales enablement software with data analytics and CRM, announced its renewed sponsorship of Power Maxed Racing (PMR) for the fifth year. Power Maxed, the leading brand of cleaning and detailing products behind the PMR team, owned by Automotive Brands, is a long-standing sales-i customer.

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Related news:

  1. Michelin signs five-year official tyre partnership with Goodwood
  2. Absolute Alignment supports BTCC, British GT teams
  3. Avon Tyres announced as official tyre supplier to Series Elite
  4. Trico to continue Tockwith Motorsports partnership in 2019
22nd April 2022/by Peter Gardner

Approved Garages confirm BTCC sponsorship of NAPA, Apec Racing

Motorsport, UK News

Approved Garages have confirmed their sponsorship of BTCC teams NAPA Racing UK and Apec Racing with Beavis Morgan. The multi-year sponsorship enables Approved Garages to feature prominently across all four racing cars, attributed merchandise, and marketing material.

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Related news:

  1. Groupauto ups BTCC sponsorship to partner Passat
  2. Kwik Fit named new BTCC title sponsor
  3. HiQ to Build on First Year as BTCC Sponsor
  4. TOCA confirms 2020 Kwik Fit British Touring Car Championship entries
11th April 2022/by Peter Gardner

Autogem’s TPMS Expert awards names judges, gains CAM Systems sponsorship

UK News

Autogem’s inaugural TPMS Expert competition has named three top judges from the industry and announced CAM Systems’ sponsorship of the event.  Indeed, as part of its partnership, CAM Systems has agreed to provide an iPhone 13 as one of the prizes.

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Related news:

  1. Autogem ‘an indispensable aftermarket partner’ – Tyre Industry Awards 2021
  2. Autogem on the hunt to find the UK’s TPMS Expert
  3. Stapleton’s investment targets further growth, TPMS opportunities
  4. Autogem: TPMS programme a positive within the turbulence
7th April 2022/by Chris

Ascenso Tyres UK continues supporting World Champion Clay Pigeon Shooter

UK News
Acenso Tyres

The Ascenso Tyres UK team have expressed their continued support for 2021 World Champion Clay Pigeon Shooter Kallum Burrell as he prepares for the season ahead. Kallam become a double World Champion after winning as ‘High Gun’ at the 2021 Clay Pigeon Shooting Association (CPSA) World Sportrap Championships, where he took both senior and junior titles.

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Related news:

  1. Autocentres growing in prominence – UK’s top tyre retailers 2021 (11-20)
  2. Ascenso Tyres UK sponsors clay pidgeon shooting world champion Kallum Burrell
  3. BA Bush & Son continues expansion with Allround Tyres
  4. Servicesure celebrates New Year with darts partnership
7th April 2022/by Chris

Baseball: Kumho teams up with the Kia Tigers again

International News

South Korean tyre makers can once again compete head-to-head on the baseball field, with Kumho Tire resuming its sponsorship of the Kia Tigers after a four-year hiatus. It joins Hankook Tire, sponsor of the Doosan Bears, in the top-level KBO League.

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Related news:

  1. Kumho the strongest ‘local’ in South Korea’s aftermarket
  2. Creditors to sell Kumho Tire shareholding
  3. Kumho Tire delisting as military supplier
  4. Kumho Tire CEO ‘grateful’ for dealers’ support as first post-acquisition tyre launched
6th April 2022/by Stephen

GT Radial celebrates Champions Hockey League partnership

Company News
Göran Strand

GT Radial hosted distributors and customers at the finale of its first season as Official Tyre Partner of the Champions Hockey League. The 1 March game at the home of Swedish finalists Rögle Ängelholm marked the culmination of its eight-month campaign. The Giti Tire brand used “Europe’s greatest ice hockey competition” to boost brand awareness of its winter portfolio across the continent.

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Related news:

  1. GT Radial becomes Champions Hockey League partner
  2. Toyo AC Milan sponsorship promoted in new video
  3. Liqui Moly sponsors 2020 IIHF Ice Hockey World Championship in Switzerland
  4. Toyo Tires supports 44th AG Memorial Van Damme athletics event
10th March 2022/by Andrew

Linglong Tire extends VfL Wolfsburg partnership

Company News
Linglong

Wang Feng, chairman and president of Linglong Tire, recently attended the online renewal of the company’s partnership of well-known top-flight German football team VfL Wolfsburg with Michael Meeske, chief executive officer of VfL Wolfsburg. As a result, Linglong Tire will remain ‘Global Club of Champions/Top Partner, Official Tire Partner, and Official Jersey Sleeve Partner’ of VfL Wolfsburg. Linglong also becomes the Official Team Partner Climate of VfL Wolfsburg and the Wolfsburg United project.

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Related news:

  1. Football: Linglong Tire becomes VfL Wolfsburg sleeve partner
  2. Linglong renews VfL Wolfsburg sleeve partnership
  3. ATE starts second season as Wolfsburg Sponsor
  4. Linglong Tire renews VfL Wolfsburg partnership
15th February 2022/by Chris

Yuasa get set for takeoff with world famous air display team The Blades

Company News, UK News

Yuasa, a brand of global battery manufacturer GS Yuasa, are taking their sponsorship programme to new heights by teaming up with world famous air display team The Blades. The partnership will see Yuasa logos feature prominently on the team’s four aircraft as they perform exhilarating close-formation aerobatic displays to well over four million people at events in 2022.

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Related news:

  1. Bickers helps dealers power up their battery knowledge
  2. Yuasa exhibiting full battery range at Automechanika
  3. Do you know the three ‘Rs’ of battery health?
  4. Yuasa launch search to find longest serving motorcycle battery
7th February 2022/by Peter Gardner

CAM sponsors Gloucestershire pool player

UK News
CAM

Tyre industry software specialists CAM have backed a Gloucestershire-based tipped as a prospective World Champion through. Cam’s sponsorship agreement for the 2022 season forms part of its ongoing CSR and brand awareness programme.

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Related news:

  1. Toyo Tires become national partner of IAAF World Championships London 2017
  2. Toyo Tires renews partnership with AIG Women’s Open
  3. Apollo Tyres partners with Indian cricketing great
  4. BKT becomes LGT World Women’s Curling Championship presenting sponsor
27th January 2022/by Chris

Handball: Falken sponsoring Euro 2022

Company News, International News

Falken Tyres has formed a new partnership with the European Handball Federation. As part of the deal – brokered by Infront – it will benefit from a tailor-made partner package for the 15th edition of the EURO tournament, which is scheduled to take place in Hungary and Slovakia between 13 and 30 January 2022.

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Related news:

  1. Falken Tyre Europe to sponsor 26th IHF Men’s Handball World Championship
  2. Football: Falken signs up as Borussia Mönchengladbach sponsor
  3. Falken Tyre becomes Liverpool FC partner
  4. Falken presenting partner to this year’s Audi Nines
16th December 2021/by Stephen

Cricket: TVS Eurogrip principal sponsor to Chennai Super Kings

International News

TVS Eurogrip, the brand that claims market leadership within India’s two- and three-wheeler tyre segment, has become principal sponsor of the Chennai Super Kings cricket team for the 2022 to 2024 seasons.

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Related news:

  1. TVS Eurogrip: A new, tech-focused motorcycle tyre brand for millennials
  2. Tendulkar Closes MRF Innings after Decade at Crease
  3. TVS Srichakra to up tyre output by 200,000 units
  4. Apollo Tyres partners with Indian cricketing great
25th November 2021/by Stephen

Kumho Tyre extends Tottenham Hotspur partnership

International News, UK News
Kumho Tyre

Tottenham Hotspur and Kumho Tyre agreed to a “long-term extension” of Kumho’s position as the premier league football club’s Official Tyre Partner at a signing ceremony at the Tottenham Hotspur Stadium recently.

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Related news:

  1. Kumho Tire extends Tottenham Hotspur sponsorship
  2. Kumho customers play the beautiful game, Spurs-style
  3. Kumho continues Spurs partnership
  4. Kumho customers hone football skills with Spurs legends
24th November 2021/by Chris

BKT official off-highway tyre supplier to Rugby World Cup

Company News, International News

Rugby World Cup France 2023 has an official off-highway tyre supplier, and that supplier is BKT. Commenting on the company’s involvement in what may well be the world’s third-largest sporting event, Lucia Salmaso, chief executive officer of BKT Europe, says her team is “proud and honoured to be able to support Rugby World Cup France 2023 in this wonderful adventure.”

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Related news:

  1. Football: BKT named title sponsor of Italy’s Serie B
  2. American football: BKT the presenting sponsor for U19 European Championship
  3. French football league takes on BKT name
  4. BKT becomes premium partner of Euroleague Basketball
12th November 2021/by Stephen
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