Off-highway tyre specialist BKT has become northern hemisphere title sponsor of the United Rugby Championship (URC) until 2025. From today, the league will thus be known as the ‘BKT United Rugby Championship’ in this part of the world.
Earlier this month, Prometeon Tyre Group (PTG) became the main sponsor of Italian football club Parma Calcio. Its multi-year agreement with the club, which currently plays in the second-tier Serie B league, gives the tyre maker a presence on players’ shirts and within their home stadium. Shirts will display the Prometeon logo rather than the Pirelli branding encountered on PTG tyres.
They are a stoic bunch and nobody has come forward to seek professional help so far, but participants in the Tour de France 2022 may be forgiven for wondering if they’d experienced a collective hallucination during the gruelling 2,081-mile race. For at a strategic location along the 21-stage route between Copenhagen and Paris, cyclists were confronted by the looming presence of an oversized agricultural tyre.
Two noteworthy names from the tyre industry are teaming up to support The British Motor Show 2022, which takes place at Farnborough International between 18 and 22 August. Bridgestone, partnering with Kwik Fit, will be sponsoring both Hall 5 and the motorsport arena. The hall and arena’s names will reflect this arrangement and they’ll respectively be known as the Bridgestone Hall in partnership with Kwik Fit and The Bridgestone Motorsport Arena in partnership with Kwik Fit.
In early May, Prometeon Tyre Group launched its Pirelli-branded Serie 02 truck tyre range in Venice, Italy. More than 200 customers from 10 countries were invited to learn about the launch of the Serie 02, which has been on sale in the EMEA region since April. General manager Roberto Righi, chief technical officer Alexandre Bregantim, head of marketing Sabina Oriani and region Europe CEO Francesco Antonacci were all on-hand to explain about Prometeon’s latest products and strategies.
Kwik Fit will be an Official Partner at this year’s Goodwood Festival of Speed presented by Mastercard (23-26 June 2022). The UK’s largest automotive servicing and repair network debuted in this role in 2021, and has promised “an even greater presence at the world’s biggest celebration of motorsport and car culture.” Kwik Fit will showcase its British Touring Car Championship activities and its expertise in car repair and electric vehicle technology from a bespoke Kwik Fit Centre.
Sales-i, the sales enablement software with data analytics and CRM, announced its renewed sponsorship of Power Maxed Racing (PMR) for the fifth year. Power Maxed, the leading brand of cleaning and detailing products behind the PMR team, owned by Automotive Brands, is a long-standing sales-i customer.
Approved Garages have confirmed their sponsorship of BTCC teams NAPA Racing UK and Apec Racing with Beavis Morgan. The multi-year sponsorship enables Approved Garages to feature prominently across all four racing cars, attributed merchandise, and marketing material.
Autogem’s inaugural TPMS Expert competition has named three top judges from the industry and announced CAM Systems’ sponsorship of the event. Indeed, as part of its partnership, CAM Systems has agreed to provide an iPhone 13 as one of the prizes.
The Ascenso Tyres UK team have expressed their continued support for 2021 World Champion Clay Pigeon Shooter Kallum Burrell as he prepares for the season ahead. Kallam become a double World Champion after winning as ‘High Gun’ at the 2021 Clay Pigeon Shooting Association (CPSA) World Sportrap Championships, where he took both senior and junior titles.
South Korean tyre makers can once again compete head-to-head on the baseball field, with Kumho Tire resuming its sponsorship of the Kia Tigers after a four-year hiatus. It joins Hankook Tire, sponsor of the Doosan Bears, in the top-level KBO League.
Seth Whales; AllJengi; Flickr; CC BY-SA 2.0
Martin Hangen
Prometeon
Power Maxed Racing
Acenso Tyres