Tag: sponsorship
Liqui Moly becomes name sponsor of Handball Bundesliga in Germany
Liqui Moly will become a name sponsor of the highest level of handball in Germany in July 2019. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more.
Liqui Moly remains loyal to MercedesCup
The Pentecost weekend will see the start of this year’s MercedesCup. It marks Liqui Moly’s eighth year as premium sponsor of the renowned tennis event, which will take place in Stuttgart, Germany, from 8 to 16 June. There is method behind this far-sighted approach.
Yokohama celebrates brand boost as Chelsea wins Europa League
Yokohama is celebrating the success of Chelsea FC in the UEFA Europa League, for which the tyre manufacturer is shirt sponsor. The club’s emphatic 4-1 win against London rivals Arsenal in Wednesday’s match in Baku, Azerbaijan gave Chelsea its sixth European trophy and its first with Yokohama’s name on its shirt. A global television audience, including free-to-air coverage in the UK, provided Yokohama with increased brand visibility, the company states.
Toyo extends partnership with European Athletics to 2023
Toyo Tires has extended its Official Partner association with European Athletics at major European Athletics events until 2023. The tyre manufacturer became an Official Partner ahead of the 2018 European Athletics Championships in Berlin last August, continuing with the 2019 European Athletics Indoor Championships. Now it will remain an Official Partner for the 2020 (Paris) and 2022 European Athletics Championships, as well as the 2021 (Torun) and 2023 European Athletics Indoor Championships.
Toyo Tires becomes UCI BMX World Championship 2019 Official Partner
Toyo Tires has become an Official Partner of the UCI BMX World Championships 2019, which will take place on 21-27 July at Zolder race circuit, Belgium.
Trico onto top spot as inaugural GT4 South European Series gets underway
Trico enjoyed a winning start to its GT4 South European campaign, as the inaugural series got underway at the Nogaro circuit, with the Tockwith Motorsports (TMS) pairing of Marmaduke Hall and Eddy Moore securing class victory in race two.
Melksham Motor Spares sponsors 20th anniversary Party in the Park
Melksham Motor Spares has announced it is one of the proud sponsors of Melksham’s Party in the Park at King George V Playing Field, to be held in on Saturday, 20 July, where the event will be celebrating its 20th anniversary.
Falken hybrid and electric vehicle tech on show at E-Mobility Days Munich
Falken has showcased its latest technology to support alternatively fuelled vehicles, led by its new Ecorun AA tyre for hybrids, at the inaugural E-Mobility Days Munich event (3-4 May 2019). The two-day programme of activities included specialist lectures on electric mobility, the opportunity to test drive electric vehicles and visit the laboratories of Bundeswehr University, where alternative drive technologies are being researched. Falken also sponsored the event.
Liqui Moly at the 2019 IIHF Ice Hockey World Championship
When the best 16 ice hockey teams meet in Slovakia from May 10 to battle it out for the title of world champion, Liqui Moly will be part of the fray. The German oil and additive specialist is a sponsor of the 2019 IIHF Ice Hockey World Championship. "The tournament wonderfully complements our motor sport activities," says Ernst Prost, Liqui Moly CEO.
Belshina a European Games partner
Tyre maker Belshina has been named a national partner to the 2019 Minsk European Games, which will take place in the Belarus capital between 21 and 30 June. Its involvement in this capacity is being supported by the Belarusian State Concern for Oil and Chemistry (Belneftekhim Concern).
Exol announces BTRC sponsorship with Newell & Wright Transport
Exol has signed a new sponsorship deal with Newell & Wright Transport in this season’s British Truck Racing Championship (BTRC). Exol branding will feature on the side of the truck and most notably down the sleeves of experienced driver John Newell, brother of Newell & Wright’s director, Stephen and son of managing director Frank. Exol will also take advantage of entertaining customers on race days, seeing the truck in action.
Toyo teams up with Tough Mudder for 2019 events
Toyo Tire UK Ltd teamed up with Tough Mudder for a second year running to sponsor the globally renowned series of mud runs.
Trico ready for 2019 Britcar Dunlop Endurance Championship challenge
Trico is gearing up for another successful Britcar Dunlop Endurance Championship campaign, with brand ambassador, Sarah Moore, looking to retain her historic title in the Tockwith Motorsports (TMS) Trico -liveried Ginetta G50.
Impression sponsors Automechanika Birmingham 2019 exhibitor day
Leading automotive aftermarket full-service PR and marketing agency, Impression Communications, is the proud sponsor of the Automechanika Birmingham 2019 Exhibitor Day, taking place on 21 March at NEC Birmingham.
Trico sponsors Swansea Ladies’ hockey team
Pontypool based, windscreen wiper blade manufacturer, Trico will again sponsor the Swansea University Ladies’ Hockey Team at this year’s annual Welsh Varsity game, on Wednesday 10 April.