Tag: sponsorship
Liqui Moly partners up with the Chicago Bulls
German oil and additive specialist Liqui Moly has partnered up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. Liqui Moly is paying a seven-digit figure in return for the two-year deal. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly.
BKT sponsoring Australian cricket league
Yet another sports sponsorship for BKT – following on from the start of its Serie B and Coupe de la Ligue title sponsorships in Italy and France, the off-highway tyre specialist has entered into a partnership with the KFC Big Bash League (BBL) cricket league in Australia. BKT has signed an agreement with governing body Cricket Australia that secures its status as off-highway tyre supplier to the Twenty20 cricket league for three years.
New Vredestein ‘boots’ for SSE Women’s FA Cup player
According to Apollo Vredestein, Kidderminster Harriers Ladies FC player Lauren Wyatt knows how to get the most traction both on a football field and on the road.
Sumitomo Rubber Industries becomes ball supplier to Australian Open
Sumitomo Rubber Industries, Ltd. (SRI), manufacturer of the Falken tyre brand as well as the Dunlop tyre brand for Japan and several other markets, has entered into a sponsorship agreement for the Australian Open. The agreement with Tennis Australia sees SRI become official supplier of tennis balls for the Australian Open starting in 2019, and official supplier for the Emirates Australian Open Series. As such, SRI is the first Japanese company to become an official ball supplier for a Grand Slam tournament.
Nexen Tire continues ‘successful’ Manchester City FC sponsorship
Upon kicking off its sponsorship of Manchester City FC for 2018/19, Nexen Tire states that it plans to continue utilising its relationship with last season’s Premier League champion throughout the game season to “expand its global loyal fan-base by increasing touchpoints for customers to directly engage and experience the Nexen Tire brand.” As was the case in 2017/18, Nexen will continue as official sleeve partner.
Liqui Moly to sponsor 2019 World Handball Championship
The German oil and additive specialist Liqui Moly is continuing to expand its sport sponsorship: the company is now also the official sponsor of the World Handball Championship, which is will take place in Denmark and Germany in January. "This world championship is one of our global lead sponsorships," says Peter Baumann, marketing director at Liqui Moly.
Pirelli and Prada sponsor Luna Rossa’s new America’s Cup challenge
Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021. Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon-to-be-organised event.
Cooper Tires becomes RallyX Nordic title sponsor
RallyX Nordic has a new title sponsor, and will henceforth be known as RallyX Nordic presented by Cooper Tires. This new, multi-year arrangement with championship organiser the Scandinavian Touring Cars Corporation (STCC) continues Cooper Tires’ long-standing association with the rallycross series; the tyre maker already serves as official tyre supplier to RallyX Nordic’s Supercar and Supercar Lites categories.
Nokian Tyres navigating towards its 3rd World Orienteering Championships
The forests will be a hive of activity on the morrow, but don’t worry – it’ll only be the start of the Nokian Tyres World Orienteering Championships. Between 4 and 11 August, those nimble of compass and versed in the art of map reading will descend upon the fields and woodlands around Latvia’s capital Riga and the neighbouring small down of Sigulda in order to prove their mettle and sense of direction. For the third year in a row. Nokian tyres is acting as the event’s title sponsor.
Toyo Tires sponsoring European Athletics Championships
The 2018 European Athletics Championships will take place in Berlin from 7 to 12 August, and after being part of the IAAF World Championships London 2017 and the IAAF Indoor World Championships Birmingham 2018 as National Partner, Toyo Tires has now extended its association with athletics as an Official Partner for the event in the German capital.
Exol sponsors Civic Cup Championship racer
Exol has announced it is sponsoring racing driver Dave Buky during the current series of the Civic Cup Championship.
Autoparts UK pledges support for young racing talent
Autoparts UK has announced it is sponsoring aspiring motor racing driver Ruaridh Clark in the Milltek Sport Volkswagen Racing Cup.
Bridgestone continues as World Solar Challenge title sponsor
Bridgestone Corporation today announced its title sponsorship of next year’s World Solar Challenge, which will be held in Australia from 13 to 20 October 2019.
Football: BKT named title sponsor of Italy’s Serie B
Off-highway tyre maker BKT has taken on title sponsorship of Italy’s second-highest football championship, Serie B. The arrangement covers a period of three years and sees the championship’s official name change to Serie BKT. In addition, BKT gains brand visibility in all Lega Serie B stadiums and during televised matches.
Continental using Tour de France sponsorship to promote safety message
When stage one of the Tour de France begins in Noirmoutier, northwest France, on 7 July, Continental will launch into its first year as a sponsor of the world-famous cycle race. Through its sponsorship of the Tour de France, Continental not only aims to draw attention to its bicycle tyre range; it also hopes the exposure gained will aid its ‘Vision Zero’ push towards a world without road fatalities and accidents.