WAI has become a partner sponsor at the Independent Automotive Aftermarket Federation’s (IAAF) upcoming annual conference. The rotating electrics and EV charging cable specialist is also sponsoring the Car Distributor of the Year award at the Pride of the Aftermarket Awards, which will be held on 7 December at DoubleTree by Hilton, Milton Keynes.
Point S has become official sponsor of the 26th International Handball Federation’s Women’s World Championship, which will be held in Denmark, Norway and Sweden. Point S previously sponsored the 25th Women’s World Championship in Japan in 2019 and the 2022 European Women’s Handball Championship.
Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over a three-year period. The deal sees Prometeon partner with the men’s, women’s and junior teams for three years from 2024-2026.
Continental Tyres is celebrating its 13th consecutive year sponsoring the FA Women’s Continental Tyres League Cup, as the group stage fixtures for the 2023-24 competition get underway. With 20 clubs in the running to take home the coveted League Cup Trophy, the ten Round 1 fixtures kick off the competition on Wednesday 11 October 2023.
Dunlop will be title sponsor to all classes of motorcycle racing series Campionato Italiano Velocità (CIV) from 2024. Under the multi-year agreement, every rider in each CIV class will race on Dunlop tyres, extending the supply arrangement seen in the flagship superbike class for the past two seasons and longer in a number of other categories, including Moto3 and Pre-Moto3.
Toyo Tires joined Dallas Mavericks guard Luka Dončić at the launch of his new Nike basketball shoe, the Luka 2 Lake Bled on 16 September. Attended by several NBA stars, the event included a 3×3 basketball tournament on a floating court on picturesque Lake Bled, Slovenia. Toyo Tires said it was pleased to partner with Dončić on the launch event; the tyre maker presented its brand to spectators at the match along with the thousands of viewers of the event on the TV and YouTube broadcast.
By now a well-established name in the world of motorsport, the Liqui Moly logo is a familiar sight on the hoardings of Formula 1 racetracks. Thanks to a new contract, the company will continue to be a global F1 partner through the end of 2026.
After half a decade of collaboration on the T4 karting series, Maxxis and Tillotson are advancing their partnership with a new long-term deal. Maxxis will sponsor the International Tillotson T4 Series and T4 Nations Cup for the next three years. Maxxis expects that this deal will aid the growth of both the series and the Cup.
Massimo Tyres made their presence felt during the Betfred Challenge Cup 2023 Quarter Final fixture between Hull and St Helens recently. The sporting drama was played out in front of over 8,000 fans and across “a large television audience” since the match was broadcast live on the BBC, Massimo Tyres utilised the event to showcase the brand to the UK market.
Mitas kicks off the Mitas Eurocup Series 2023 as official sponsor. The season features nine competitions starting in Germany this April and ending with the crowning of the Mitas European Championship in Denmark in September.
Toyo Tires is supporting the International Federation of Sport Climbing (IFSC) World Championships between 1-12 August in Bern, Switzerland. The tyre-maker’s participation comes in line with its new partnership with the IFSC, announced in June. Toyo’s European CEO, Kenta Kuribayashi said that Toyo’s partnership was inspired by the sport’s growing global community, which “resonates with Toyo Tire’s philosophy” of “creativity and innovation”.
Engine management specialist SMP Europe has successfully enhanced its customer experience with the use of its corporate hospitality suite, bringing the automotive aftermarket to the Ice Hockey World Championship qualifiers, held at the Motorpoint Arena. With its headquarters in Nottingham, SMP Europe’s support for the Great Britain team in the event demonstrates its commitment to the local community and gives the brand the opportunity to promote its engineering expertise in engine management and ignition products to a wider audience.
Toyo Tire Holdings of Europe GmbH has renewed its partnership with the AIG Women’s Open 2023 at Walton Heath. It’s the fifth time Toyo has sponsored the event, which will take place at Walton Heath in Surrey from 10-13 August.
In addition to renewing its status as a partner to Euroleague Basketball, BKT Tires has become the title sponsor of the EuroCup championship. This new three-year Premium Partnership coincides with changes to the competition format. BKT will also continue to support EuroLeague as a Premium Partner and will promote its brand at both competitions’ games through in-arena, broadcast and social media platforms.
Hankook Tyre UK partnered EG Wholesale, one of the ten members of independent tyre wholesaler Grouptyre, for its annual charity golf day at Goodwood Golf Club in West Sussex on 18 May 2023. Attending were 48 representatives from the tyre and motor industry in twelve teams of four, including two teams from Hankook’s UK operation. The tyre manufacturer presented each golfer with a sleeve of Titleist golf balls, golf tees, scorecard holder and baseball cap.