Tag: sponsorship
Toyo teams up with Tough Mudder for 2019 events
Toyo Tire UK Ltd teamed up with Tough Mudder for a second year running to sponsor the globally renowned series of mud runs.
Trico ready for 2019 Britcar Dunlop Endurance Championship challenge
Trico is gearing up for another successful Britcar Dunlop Endurance Championship campaign, with brand ambassador, Sarah Moore, looking to retain her historic title in the Tockwith Motorsports (TMS) Trico -liveried Ginetta G50.
Impression sponsors Automechanika Birmingham 2019 exhibitor day
Leading automotive aftermarket full-service PR and marketing agency, Impression Communications, is the proud sponsor of the Automechanika Birmingham 2019 Exhibitor Day, taking place on 21 March at NEC Birmingham.
Trico sponsors Swansea Ladies’ hockey team
Pontypool based, windscreen wiper blade manufacturer, Trico will again sponsor the Swansea University Ladies’ Hockey Team at this year’s annual Welsh Varsity game, on Wednesday 10 April.
Melksham Motor Spares announces 2019 partnership with Formula Ford Championship
Melksham Motor Spares, one of the South West Region’s largest independent motor factors, will continue its sponsorship of the Formula Ford Championship at Castle Combe Circuit for a second year.
Liqui Moly to support Yamaha in the Superbike World Championship
Liqui Moly has added Superbike World Championship (World SBK) support for the Italian GRT Yamaha team to its MotoGP involvement. The team sponsorship will mean the company’s logo will be displayed on the motorcycles, racing overalls, team truck, and at the official Yamaha hospitality, while the team will have access to Liqui Moly motorcycle products, including more than its core oil and additive products.
Continental sponsors Tour de France 2019
Continental has agreed to sponsor the Tour de France as one of the Tour’s five Main Partners – alongside LCL, E.Leclerc, Krys and Skoda. As a result of the deal, the Continental logo will appear on the arch above the finish line as well as on the “flamme rouge” arch, one kilometre from the finish. As a further benefit of the enhanced visibility, a representative of Continental will present the trophy to the stage winner on the podium.
Pirelli Ice Zero 2 studded tyres take bow at World Skiing Championships in Sweden
Pirelli’s new Ice Zero 2 studded winter tyre has been introduced in an exclusive preview on the roads of the World Skiing Championships at Are, Sweden, an event for which Pirelli is the main sponsor. Pirelli is also equipping the Audi e-tron cars used by the event organisers, and for featured “ice-driving experiences”, with Ice Zero FR and Ice Zero 2 rubber. The Ice Zero 2 is designed to meet the mobility needs of top of the range cars on Nordic and Russian roads. It will be launched officially on the icy roads of Pirelli’s proving ground at Flurheden in Swedish Lapland.
BTCC legend Colin Turkington seals 2019 deal with TerraClean
2018 British Touring Car Champion Colin Turkington has extended his partnership with Randstad’s engine decarbonising brand TerraClean, which confirmed its ongoing investment in British motorsport at the Autosport International Show. This is the fourth consecutive year that TerraClean has been associated with the reigning champion.
Continental a founding partner in Extreme E off-road electric racing series
Continental is to sponsor the Extreme E off-road electric racing series. With sustainable electric SUVs and tyre technology from Continental, the new series takes participants to the most remote corners of the world. Extreme E organisers are anticipating 12 teams taking part in the inaugural season, slated to begin in exactly two years. Prototype testing is scheduled to start in April 2019 and Continental is initially a Founding Partner of Extreme E, becoming a Premium Partner in 2021. The technology company will equip all of the cars in the races with suitable tyres for the respective terrain.
Trico to continue Tockwith Motorsports partnership in 2019
Trico will resume its chief sponsorship of Britcar Dunlop Endurance Championship winning constructor, Tockwith Motorsports (TMS), in the 2019 season. The original equipment (OE) manufacturer of wiper blades and systems will return to the endurance series after a highly-successful 2018 season, where the Trico -liveried Ginetta G50 competed in seven rounds.
Liqui Moly sponsors Bathurst 12 hour endurance event
The Liqui Moly Bathurst 12 Hour starts on the last day of January. The endurance race in Australia marks the start of the season for oil and additive specialist Liqui Moly. “We’re looking forward to an exciting race,” says Peter Baumann, marketing manager with Liqui Moly, adding that the endurance race is a key marketing component for the company.
Toyo Tires 7 Race Series commits to 2 more seasons
Toyo Tires used the 2019 Autosport Show to reveal that the Toyo Tires 7 Race Series will run for a further two seasons, further cementing the relationship between the Japanese tyre manufacturer and the motorsport series.
Toyo partners European Athletics Indoor Championships 2019
Following their successful participation in the European Athletics Championships in Berlin, Toyo Tires have extended their partnership to their next premier event, the European Athletics Indoor Championships in Glasgow. The 35th edition of the European Indoor Championships, taking place from March 1 to 3, are the pinnacle of this year’s European Athletics program. Elite athletes have the chance to compete in the most important European Athletics event in 2019 and become the new European Indoor Champion. More than 600 athletes from 50 nations will participate at the Emirates Arena.
General Tire debuts NASCAR Whelen Euro Series partnership at Autosport
General Tire unveiled a branded vehicle as part of the Autosport International show 2019 NASCAR stand in order to raise awareness of its partnership with NASCAR Whelen Euro Series.