BKT sponsors 6 IPL cricket franchises
OTR and agricultural tyre manufacturer BKT is extending its sponsorship of the shortest form of professional cricket, following its deal with Australia’s Big Bash League. In the 2020 season of the Indian Premier League, the most high-profile domestic T20 event, the multinational group from India will support Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders and Rajasthan Royals.
Following its involvement with cricket, football, and the Monster Jam stunt vehicle events, BKT said that sport “fully reflects” its corporate philosophy. It identifies several features of sport that particularly chime with its brand identity: “commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.” BKT has supported Indian sport before, including a partnership with Kabaddi teams Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the VIVO Pro Kabaddi League.
“Cricket is a very popular sport in India,” Rajiv Poddar, joint managing director of BKT. “Everyone loves the game, and we from BKT are pleased and excited to be part of an event that is much followed in our home country. We believe in sharing values such as resolution, fairplay, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event in India.”
BKT has been the official and exclusive tyre manufacturer for American motor show Monster Jam since 2014. It was the title sponsor of several European football competitions, including the “Serie BKT”, the B football league in Italy, Ligue 2 BKT in France, and as official global partner of La Liga, the top tier of Spanish football. The company said it selects sporting events based on greater user proximity and their potential for increasing brand awareness.