Extending its sports sponsorship engagement beyond football, Apollo Tyres has entered into a five-year agreement with former Indian international cricketer and team captain Sachin Tendulkar. This is the first time an individual celebrity has served as Apollo brand ambassador.
Yet another sports sponsorship for BKT – following on from the start of its Serie B and Coupe de la Ligue title sponsorships in Italy and France, the off-highway tyre specialist has entered into a partnership with the KFC Big Bash League (BBL) cricket league in Australia. BKT has signed an agreement with governing body Cricket Australia that secures its status as off-highway tyre supplier to the Twenty20 cricket league for three years.
The annual BEN cricket match, co-sponsored by FPS and Comma and supported by the IAAF, successfully took place Thursday 23 June at Dorridge Cricket club near Solihull, raising money for those in need within the independent aftermarket.
Davanti has signed a title sponsorship deal with one of the UK’s largest regional cricket leagues. The company said the arrangement forms part of its overall marketing strategy to increase consumer awareness of the brand and its benefits. It has already ventured into football sponsorship with high profile FA Cup matches in February and March. Davanti’s new sponsorship of the North Staffs and South Cheshire Premier Cricket League (NSSCPCL) will see all 55 grounds adorned with Davanti banners as part of the package. Its imagery is also prominently featured on the NSSCPCL website.
Indian cricketing icon, Sachin Tendulkar has left the MRF dressing room, following ten years with the tyre-maker and sports equipment manufacturer. During this time, Tendulkar spent weeks at the crease, helping spread brand awareness by carrying MRF’s logo on the front of his perfectly straight bat. The Little Master will now promote equipment for Adidas, while relative – though impressive – new-boy Gautam Gambhir steps into the Sachin-shaped hole with MRF.