Six more years: BKT & Monster Jam

BKT will continue to sponsor Monster Jam through to 2026

Never change a winning team, says BKT. That is why it has extended its Monster Jam partnership with promoter Feld Motor Sports. The agreement, first signed in 2014 and scheduled to expire in 2020, now runs until 2026.

BKT puns that its engagement with Monster Jam around the world has led to a “monstrous” increase in brand awareness.

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