The second BKT-sponsored Tractor of the Year digital episode has been published. Having looked at connectivity, the new focus is now on the driving experience and how it is becoming increasingly automated.
Never change a winning team, says BKT. That is why it has extended its Monster Jam partnership with promoter Feld Motor Sports. The agreement, first signed in 2014 and scheduled to expire in 2020, now runs until 2026.
The talk is of “more and more adrenaline and fun” – BKT is gearing up to participate in Monster Jam when it returns to Europe. The Monster Jam trucks, shod of course with BKT tyres, will thrill audiences in five European cities during the 2018 tour. The action begins in Germany tomorrow at the Commerzbank Arena in Frankfurt before heading to the Principality Stadium in Cardiff on 19 May. After a short break, Monster Jam heads over to France, where it will entertain at Groupama Stadium in Lyon on 16 June. Fans in the Netherlands can catch Monster Jam at Stadion Feijenoord in Rotterdam on 30 June. The tour concludes in Norway, with three days of Monster Jam in Oslo between 19 and 21 October.
Monster Jam is coming to Europe, albeit not our part of Europe. Over the coming week, the Monster Jam Europe tour will bring monstrous four-wheeled antics to Spain and France. Off-road tyre specialist BKT is sponsoring the show for the fourth consecutive year, and returns as exclusive Monster Jam tyre manufacturer.
Flipping your vehicle isn’t a good thing as a rule, and never something that gives you bragging rights at the pub. But then, you don’t drive a monster truck. Eleven-time Monster Jam world champion Tom Meents does though, and on Saturday evening he made history when he landed the first-ever front flip in a monster truck.
Monster Jam is on its way to Europe, but stay calm – we’re not dealing with terrifying fruit preserves here. The US-bred extreme truck event, sponsored by off-road tyre manufacturer BKT, arrives in our region this month for shows in the Netherlands, Belgium and Sweden.
Balkrishna Industries, or BKT, has selected US marketing and communication company Red Moon Marketing as its official experiential agency of record. In this role, Red Moon Marketing will manage and coordinate all promotional activities related to BKT’s function as Monster Jam tyre manufacturer and supplier.