Linglong renews VfL Wolfsburg sleeve partnership
The five-year-old sponsorship arrangement between Linglong Tire and German Bundesliga club VfL Wolfsburg has been given a further boost with a two-year extension of the 2019-initiated sleeve partnership. The continued presence of the Linglong logo on the left sleeve of players’ jerseys through to 2022 complements a partnership that also includes advertising on stadium LED boards, cam carpets, matchday hospitality and digital services.
Linglong is the club’s exclusive tyre partner and thus features during home matches as a global sponsor at the highest partner level. “This partnership extension confirms the relationship of trust that we have built up over recent years and sends out an important message during this time of global crisis,” says VfL Wolfsburg managing director Michael Meeske. “Linglong Tire’s presence at all of the Wolves’ domestic matches underlines the strong ties between the company and the club.”
Wang Feng, chief executive officer of Linglong Tire, takes a similarly positive view of the future, saying: “2020 is an unusual year, however, the relationship between VfL Wolfsburg and Linglong will become stronger and stronger. It is such a great pleasure for Linglong to remain the official jersey sleeve partner of VfL Wolfsburg in the new season. We are looking forward to another successful season for the club.“