Tag: football
Burton Albion, Pirelli raise £3000 for The Brain Tumour Charity
Funds raised by football fans parking at the Pirelli site on Derby Road have helped to raise £3000 for The Brain Tumour Charity. Pirelli and Burton Albion FC have worked together for a number of years, and more recently supporters have been using the Pirelli car park – next to the Pirelli Stadium – on match days. In total, £2,500 has been raised by this activity. Pirelli itself donated an additional £500 to bring the overall amount donated to The Brain Tumour Charity to £3,000. This follows a similar donation in 2017, when £2,500 was raised.
CST extends Dutch football sponsorship
CST has extended its sponsorship of Dutch football club Ajax Amsterdam for a further three years until the end of the 2020-21 season. The Cheng Shin Tire brand’s connection to the club dates back to 2013, and their partnership was expanded two years later. The current arrangement sees CST represented by in-stadium advertisements, logos on the Ajax Amsterdam team bus as well as through diverse promotions and social media campaigns for CST car and bicycle tyres.
Midwest, Monmore Auto Parts back women’s football
West Midlands based automotive parts distributor, Midwest Motor Factors, is sponsoring Wednesfield Ladies FC football team for the 2018/19 season. Monmore Auto Parts will also unveil its support for the sport, sponsoring Wolves Women player Nikita Lal.
World Cup champion teams up with BKT for charity
Ever since signing up as sponsor to Italy’s Serie B and the Coupe de la Ligue in France earlier this year, football has become not just a means of promoting the BKT brand name. The off-highway tyre specialist has also integrated the beautiful game into its charitable activities.
Kumho Tire extends Tottenham Hotspur sponsorship
The partnership between Kumho Tire and Tottenham Hotspur FC that began in 2016 has been extended for a further three years from the start of the 2018/19 season. A new agreement covering this was signed yesterday afternoon at the football club’s training centre in the presence of executive director Donna-Maria Cullen and first-team players Heung-min Son, Victor Wanyama, Fernando Llorente and Kieran Trippier.
Davanti Tyres’ Everton partnership features in FIFA 19
Davanti Tyres has recently entered its second year as a sponsor of the Premier League’s Everton Football Club, and is marking this milestone with an extension of its partnership into the predominant digital version of the Merseyside club’s home ground, Goodison Park. Davanti’s pitch-side advertisements will play prominently when players of the latest edition of the world’s most popular football simulation, FIFA 19, visit Goodison, just as they do at the real ground, rendered in 4K on the latest generation of consoles.
Football: BKT naming partner for France’s Coupe de la Ligue
French football governing body Ligue de Football Professionnel (LFP) has announced its entry into a partnership with tyre maker BKT. The off-highway tyre specialist has become naming partner to the knockout championship Coupe de la Ligue (French League Cup) for the next six seasons. As of the round of 32, the Coupe de la Ligue will be known as the Coupe de la Ligue BKT.
Hankook Tire signs up as Napoli sponsor
Details of Hankook Tire’s sponsorship of Italian football club S.S.C. Napoli were announced during a press conference at the club’s home ground yesterday. Hankook Tire Italia will initially support the Serie A team from the 2018-19 season through to May 2020, and through this aims to expand brand awareness in Italy.
New Vredestein ‘boots’ for SSE Women’s FA Cup player
According to Apollo Vredestein, Kidderminster Harriers Ladies FC player Lauren Wyatt knows how to get the most traction both on a football field and on the road.
Falken sponsors Atlético de Madrid
Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK.
Hankook Tire sponsoring AS Monaco
Under a new partnership, Hankook Tire has become a sponsor to Association Sportive de Monaco, runner-up in France’s top football league last season. The tyre maker’s partnership with AS Monaco FC will initially cover a two-year period and gives Hankook brand exposure at the club’s home ground, the Louis II stadium in Fontvieille, during Ligue 1 home matches as well as hospitality opportunities.
Happy Birthday Mr Goodyear – Bayern München players serenade premium partner
Ever wondered how it sounds when top-flight footballers sing happy birthday to a tyre company? Wonder no longer – Goodyear has shared the musical talents of the boys from FC Bayern München. Sandro Wagner, Niklas Süle, Thiago Alcântara and Corentin Tolisso strike up a tune to mark the 120th birthday of the club’s platinum partner.
Falken extends European football sponsorships
The Falken tyre brand is extending its commitment to top class European football, and for the current season has commenced new partnerships with clubs in Germany, Spain, the Netherlands and Sweden in addition to its existing engagements.
Nexen Tire continues ‘successful’ Manchester City FC sponsorship
Upon kicking off its sponsorship of Manchester City FC for 2018/19, Nexen Tire states that it plans to continue utilising its relationship with last season’s Premier League champion throughout the game season to “expand its global loyal fan-base by increasing touchpoints for customers to directly engage and experience the Nexen Tire brand.” As was the case in 2017/18, Nexen will continue as official sleeve partner.
Nokian Tyres – sponsoring the ‘other’ World Cup
This weekend either France or Croatia will be taking the World Cup trophy home, and football superstars such as Ronaldo and Messi will have to be content with watching the action on television. But should their hankering to take part in a football world championship prove strong, there’s still time for them to travel to Hyrynsalmi, Finland. Starting today, this sparsely populated patch of nowhere is hosting the Nokian Tyres Swamp Soccer World Championships.