Continental Tyres has activated its long-running association with international football on its Grip the Nation roadshow. ITV Sport host Laura Woods and ex-England Lioness turned broadcaster Karen Carney MBE have joined the tyre brand as the England Women’s Senior Football Team prepares for its home European Championship tournament this summer. Conti is an official partner of the England Lionesses, and has been touring the UK with its Grip The Nation roadshow. The tyre manufacturer has handed out more than 13,000 free fan packs to help clubs and fans prepare for the tournament.
During an event featuring former Manchester United great Dimitar Berbatov, Apollo Tyres launched the second season of United We Play, its pan-India initiative with the football club. Through two selection rounds, Apollo Tyres and Manchester United Soccer School coaches will select up to five young footballers to visit Old Trafford, giving them the opportunity to participate in a training session.
Stevenage Starlets’ under 14 team were recently presented with a new football kit by Harry Redknapp after winning a Nexen Tyre UK competition. Unbeknownst to them not only did they win Nexen-branded sportswear, well-known football manager, sporting pundit and King of the Jungle 2018 was also on-hand to make the presentation and help kick off the game with a pre-match team talk.
The long-term partnership between Continental Tire and the top-flight men’s football league in the USA and Canada has been extended, and to commemorate this renewal of the relationship during its 150th anniversary year, Continental is gifting US$150,000 to the “incredibly passionate” fans of Major League Soccer (MLS), the Club Supporters Groups.
Davanti Tyres has become back-of-shirt sponsor of JD Cymru Premier side Bala Town. Bala have enjoyed two decades of success to reach the pinnacle of Welsh football. It hopes the new partnership can help the club build on this summer’s foray into the UEFA European Conference League. Davanti said North Wales independent tyre retailers have “strongly supported the brand” since its 2015 launch, adding that the region has been “a cornerstone” as it expanded its network across the UK and into more than 70 countries. The sponsorship shows how Davanti is investing in raising its brand profile with Bala Town to actively support local retailers through its Make It Happen partnership programme. The brand, headquartered in the North-West of England is also the official tyre partner of Everton FC.
Hankook Tire has extended its commitment to the UEFA Europa League for a further three years. This third renewal of the tyre maker’s sponsorship covers the period until the end of the 2023/24 season and additionally includes the new for 2021 UEFA Europa Conference League. It will sponsor this competition via its Laufenn tyre brand. Hankook and UEFA jointly announced the partnership’s extension and Laufenn’s Europa Conference engagement following the 2021/22 UEFA Europa League group stage draw.
AC Milan and Nexen Tire have announced a new partnership that will see the South Korean brand become the football club’s new tyre partner in the Italian market. The announcement follows a positive season for the ‘Rossoneri’, which saw AC Milan secure a second-place finish in the top-flight Serie A championship and qualify for the UEFA Champions League.
Yokohama Europe GmbH, the Yokohama Rubber Group’s European regional headquarters, has donated €10,000 to the youth division of the Ahrweiler BC Football Club in Ahrweiler, Rhineland-Palatinate, the German state that suffered extensive flood damage last month.
Kumho’s recently renewed partnership with Tottenham Hotspur has many benefits – not least the annual five-a-side tournament that the Club lays on for customers. Although the 2020 event was postponed due to Covid-19, this year was a different story, and eight teams, each managed by a Spurs legend, battled it out at the club’s Training Centre at Hotspur Way.
Landsail Tyres has begun the second year of its partnership with Premier League side Leicester City. The team started strongly with the Foxes lifting the first silverware of the domestic season, the Community Shield as the 2020/21 FA Cup winners beat Premier League champions Manchester City at Wembley. As official tyre partner of the Foxes, this season is the first since Landsail signed to be played in front of capacity crowds.
German Bundesliga club and Europa League contestant Bayer 04 Leverkusen and Kumho Tyre (as Kumho Tire markets itself in Europe) have extended the sponsorship contract they began in 2019. Kumho thus continues to be the club’s exclusive tyre partner as well as its sleeve partner in the German Football Association cup competition, the DFB-Pokal.
Sailun Tyre is the new global tyre partner of German club FC Ingolstadt 04, which plays in the 2. Bundesliga. The collaboration between the ‘Schanzer’ and the Qingdao, China-based tyre maker is set to run for at least three years and is Sailun’s first professional football sponsorship deal with a German team.
It’s business as usual for Kumho Tyre and Tottenham Hotspur FC. Five years after signing a deal that gave the club a new Official Tyre Partner, the two protagonists have announced a long-term extension to the arrangement.
With Euro 2020 fast approaching, WAI UK has got the ball rolling with an exciting new competition and is now encouraging customers to sign up and play for the chance to win a whole host of top-quality prizes, including AirPods, a wireless Qi Charger, wireless headphones, a Bluetooth Speaker and a Smartwatch.