You are here: / / / Germany: Continental sponsoring national men’s football team

Germany: Continental sponsoring national men’s football team

Author: Stephen Goodchild Comments: 0
Mirco Brodthage (Continental), Dr Holger Blask (DFB), Ralf Hoffmann (Continental), Oliver Bierhoff (DFB) Photo: Continental

When Continental wrapped up two decades of top-level football sponsorship following the UEFA EURO 2016 event its Tire division claimed to have “achieved the brand recognition targets we had set for the communication platform that football provided.” Yet the tyre maker never lost its love for the beautiful game, and from 1 January 2023 will add the men’s team in its homeland to its sponsorship trophy cabinet.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Continental furthers Asian football activities with Chinese sponsorship deal
  2. ATE starts second season as Wolfsburg Sponsor
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Continental to discontinue football World Cup sponsorship
Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Share this entry
Nokian Tyres expands Nokia site Cooper Tire Cooper begins consultation on plans to close Melksham factory by end of 202...