Football & tyres: Linglong Tire partnering with VfL Wolfsburg

(l to r): Wang Feng, president and CEO of Shandong Linglong Tire, Thomas Röttgermann and VfL Wolfsburg sporting director Klaus Allofs shake on the deal

As of 1 January 2015, Shandong Linglong Tire will become an international partner to German Bundesliga and Europa League football club VfL Wolfsburg. The multi-year deal sees the tyre maker become a sponsorship partner to the Wolfsburg men’s team in markets outside of Germany. The partnership includes a commitment with Wolfsburg United, the international sporting project from VfL Wolfsburg, and will subsequently support respective Unicef projects and the VfL football school.

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