In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the world’s most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.
Linglong Tire aims to become a top-five tyre maker by 2030. It voices this goal in a recently-published document outlining the company’s mid- and long-term strategy. Specifically, it intends to increase tyre production to 160 million pieces a year within the next decade, and by doing so grow annual sales revenues to more than RMB 80 billion (£9.1 billion).
Chinese tyre manufacturer Linglong has held a project launch ceremony for its fifth Chinese manufacturing base in Changchun, Jilin Province. Dignitaries from Changchun, Jilin, China FAW Group Corporation, China Rubber Industry Association, and Linglong partners attended the event. The event marks the latest step in the manufacturer’s “5+3” global production strategy, which is designed to “achieve sustained, stable and healthy development,” Linglong states. It currently has four Chinese manufacturing bases in Zhaoyuan, Dezhou, Liuzhou, Jingmen, a well as one in Thailand and a further international plant under construction in Serbia. Furthermore, Linglong said it would upgrade its strategy to “6+6”; six plants in China and six internationally.
Next week it’ll be a year since Shandong Linglong Tyre Co., Ltd. officially launched its project to build a new tyre factory in Serbia. Today the tyre maker is working with its new host country in a way unimaginable 12 months ago. It donated 300,000 disposable surgical masks, 2,000 sets of medical protective clothing, and 10,000 COVID-19 antibody test kits to the Serbian government yesterday via the country’s embassy in China.
Linglong Tire has been working hard to make good production shortfalls resulting from the coronavirus outbreak. The tyre maker reports that it shipped a record 280,000 tyres on 29 February, with nearly 300 employees working over the weekend at several of Linglong’s sites in China to ensure as many deliveries as possible.
This year got off to a good start, says Linglong Tire. Between 7 and 9 January, a team from Man Truck & Bus visited the Linglong International Tire (Thailand) Co., Ltd facility in Rayong, Thailand. The MAN team, responsible for auditing potential suppliers, spent three days at the truck and bus tyre plant. After it passed the MAN potential supplier audit, the team entered the facility into the MAN supplier system.
As of 5 February 2020, the World Health Organization (WHO) reports that there have been 24,554 confirmed cases of coronavirus across 25 countries since the outbreak began on 23 January 2020. Governments all round the world are taking steps to contain the spread of the virus as well as to develop treatment, but China is bearing the brunt of it with 24,363 cases within its borders alone. As a result, the transport systems of at least 10 cities in the People’s Republic have been shut down and public gatherings are being discouraged. As a result, home-working rates have shot through the roof and there has been an inevitable impact on the manufacturing industry. Considering China is the world’s largest manufacturer of tyres by unit volume, what impact is the coronavirus having on the tyre industry?
Positive experiences with original equipment tyres play an important role when it comes to choosing replacement tyres, and leading tyre makers therefore strive to gain approvals with OEMs. Linglong Tire recently scored a coup when FAW Group chose its tyres for what’s arguably China’s most expensive car, the Hongqi L5.
A ceremony was held on 11 January to officially inaugurate car tyre production at the Hubei Linglong Tire Co., Ltd. facility in Jingmen, China. The event was held in the same location where TBR tyre production was commissioned in December and was attended by nearly 600 guests.
Linglong Tire has begun making car tyres at its newest factory in China. These first Linglong Crosswind 4×4 HP tyres from the Hubei Linglong Tire Co. Ltd. car tyre plant in Jingmen were produced on 30 December, five weeks after the production of truck and bus radial tyres commenced. Company employees and local dignitaries were on hand to witness the occasion.
Linglong Tire has entered into a cooperative agreement with Chinese car-making joint venture company SGMW. The new partnership commenced with the signing of a strategic cooperation framework agreement at SGMW’s headquarters on 30 December. Under the agreement, the two parties will collaborate on product design, development, application, quality assurance, cost optimisation and manufacturing over a long-term basis.
On 21 December, Linglong Tire signed a tripartite strategic agreement with Tencent Cloud and Shenzhen Huazhi Technology Group. The tyre maker hopes that this deal, signed by the three parties at Tencent’s global headquarters, will help it build a “global industrial service platform and intelligent retail platform.”
Several weeks after entering operation, TBR production at the Hubei Linglong Tire Co., Ltd. factory in Jingmen, China was officially commissioned yesterday. Linglong Tire reports that nearly 600 guests, including government and industry representatives, attended a ceremony to mark the occasion.
Hubei Linglong Tire Co. Ltd., Linglong Tire’s fourth domestic Chinese manufacturing base, celebrated the production of its first truck tyres on 21 November. Dignitaries from Jingmen, Hubei, China, and Hubei Linglong Tire witnessed this historical moment together.
Linglong and Juventus have extended their sponsorship partnership, which makes Linglong Tire Juventus’ Official Global Tire Partner until 2022.
In a statement announcing the news Linglong said: “It’s been an incredible journey shared between Linglong Tire and Juventus, since the partnership agreement was signed between the two on 1 February 2018. A journey, experienced together, which has seen Juventus win two Serie A titles, one Coppa Italia and an Italian Super Cup.” Both sides have reportedly “enjoyed” collaborative partnerships, which have seen each of the brands mutually benefit from the agreement, as fans can look forward to even more collaborative work between the two.
Brand Finance